Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. To set this up, just follow these 3 simple steps: First check out our list of lead magnet ideas so you can quickly create your own. Are you using growth hacking strategies to boost your business?

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. If you haven’t already, this is your sign to hop on the video content bandwagon. The list goes on and on.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. LinkedIn’s customer story ad on Instagram.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

FMG Suite

MAY 11, 2021

Our past webinar, Engaging Audiences Digitally , featured three great panelists; Rob Schultz, Founder of NFW Advisor y ; Christine Lazo, Director of Operations at Hedeker Wealth ; and Elizabeth Leventis, F ounder of Arrow & Bow Wealth Management. Read on to learn about lead generation ideas you can use with online and offline marketing.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Hinge Marketing

FEBRUARY 27, 2020

Here are 27 different content distribution ideas to promote your primary research. 20 statistics can easily turn into 20 scheduled Tweets. . LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. On-demand webinars — Webinar binge and chill? Wait… only one in five?

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Optinmonster

FEBRUARY 6, 2023

There are several reasons why selling digital products can be a good idea: Wide reach: Digital products can be sold and delivered to customers anywhere in the world with an internet connection. Online Courses E-learning courses, workshops, and webinars are a highly profitable type of digital product.

Examples 90

Examples Product Work Management Marketing Management 90

SmartBug Media

SEPTEMBER 16, 2020

There are a number of tactics you can implement, but the two we’ll focus on here are webinar production and video marketing. Webinar Production. GoToMeeting defines a webinar as “an online seminar that turns a presentation into a real-time conversation from anywhere in the world.” EST webinar. When will it take place?

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Contently

NOVEMBER 19, 2020

Maybe you sponsored a virtual event and still have no idea what the hell it means for someone to “visit your virtual booth.” They hosted the event through BigMarker , a new entry into the webinar world, which is easily the smoothest tool I’ve used. The presentations are smoother and tighter. It works for podcasts too.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Stevens & Tate

FEBRUARY 28, 2023

There’s a common misconception that some businesses that pop-ups are always a bad idea. They’re great for sales and special offers, growing your blog subscribers list, and promoting upcoming events or webinars. Although direct, they aren’t as disruptive as pop-up ads.

Conversion Rate 92

Conversion Rate Hubspot Conversion Leads 92

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%).

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

KoMarketing Associates

AUGUST 26, 2020

Here are some ideas for great LinkedIn video ads to get you started: Brief customer stories or testimonials. LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Martech

DECEMBER 5, 2022

With more than 20 years of experience in digital marketing, Jen has done it all. Her understanding of business and email has fueled her desire to help others, most notably as president and co-founder of Women of Email , an association of 8,000+ aimed at promoting leadership and cultivating professional growth among women in the email space.

Email Marketing 120

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 120

ANNUITAS

MAY 28, 2020

It’s one of our highest performing blog posts, and for good reason – this is completely uncharted territory. But he didn’t just present these ideas in a blog post. Those channels typically include website, nurture programs, webinars, PPC, and content syndication. So, where you use webinars is key.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. Ideas: Take out sponsorships, to gain visibility and perhaps a speaking slot. Position the event as peers sharing ideas and experiences.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Scoop.it

SEPTEMBER 7, 2022

Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. In today’s guide, we are showing you some of the best content-driven lead generation ideas – showing you all the ways you can use content to close more deals. Consider hosting free webinars. Write more blogs.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Heinz Marketing

SEPTEMBER 9, 2022

Using programs like SalesForce, Outreach Everywhere, LeadIQ, and ZoomInfo gave me a better idea of industry applications, which is something that isn’t often taught in the classroom. Another large part of my internship was the various copywriting and blog content projects I worked on. Advice for the Internship Search.

Ideal Customer Profiles 106

Ideal Customer Profiles Lead Ranking Paid Search Agency Budget Programs 106

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. With these email marketing content ideas, you can keep your newsletter content strategy exciting and your subscribers will love seeing your new messages in their inboxes.

Newsletter 114

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 114

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Your theme is the cornerstone of your webinar’s success.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Marketing Insider Group

JANUARY 27, 2020

Those are the ideas that will soon turn into full-blown content. WordPress : To start with, you can begin your blog with one of WordPress’s free website domains. Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. Pencil in those ideas you haven’t explored yet.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. From thought leadership panels that boost awareness to live demos that inspire during the decision phase, webinars work at various points along the Buyer’s Journey. Promoting your events.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Zoominfo

FEBRUARY 1, 2021

These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. If you feel like you’re piecing your marketing together, read on to get marketing ideas for your small business, including five simple tips you can implement immediately. Define Your Value Proposition.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ). Data is key to adapting and adjusting your content marketing strategy for success.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Marketing Insider Group

JULY 14, 2020

CEOs often have the wrong idea about how to achieve this. Some were funny and clever, yet I have no idea what brand created them. To thrive and grow during this storm and more to come, stop promoting ads to audiences that don’t want it. Quick Takeaways. Most marketing is still stuck in traditional mindsets.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? With a good bit of trial and error, we’re pretty sure we’ve mastered the language model and its preferences. Give context. Clearly define your task and goal. What do you want ChatGPT to do?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Hinge Marketing

MARCH 26, 2020

At the same time, clients are less loyal to their professional services firms (down 20%). Watch our on-demand webinar – Digital Branding: Doing it Right. Digital content can take a wide range of guises, such as blog posts, online articles, webinars, educational videos, online tutorials, courses and podcasts.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Or that 67% of marketers are using influencer marketing to promote their product? These influencers can promote your products in exchange for some affiliate offers, goodies, PR packages, etc. The 2000s saw the budding internet culture. What Is Growth Hacking?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

ClearVoice

JANUARY 8, 2024

A brand-new year is here. For many companies, it’s the perfect time to start planning out content budgets — and for good reason. One, a content budget lets you allocate resources more efficiently. It determines how much you can invest in paid ads or tools like marketing automation.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Content4Demand

JULY 31, 2020

In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively. Here are some quick-hit ideas we discussed. But this isn’t an indicator of the podcasting trend puttering out. It is simply evolving in light of new audience needs and contexts.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

Optinmonster

NOVEMBER 20, 2023

Are you looking for tried and tested discount code ideas to grow your business? In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. Another brand, Urban Southern uses promo code ideas to increase its sales by 400%.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Optinmonster

APRIL 20, 2020

By the end of this post, you’ll have everything you need to creating, launching, promoting, and selling your courses online. They tend to go deeper than your blog posts but are just as fun to create. Plus, it’s a business that has proven to be very profitable over the last 20 years. Alright folks, please take your seats.

Course 94

Course Work Management Marketing Management Class 94

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Social media allows you to share your website content, whitepapers and blog posts with your followers, their followers, and millions of more individuals across their platform of choice. Try not to over promote.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Goodish Agency

MARCH 10, 2021

social media, search display) by 20% while traditional media has decreased by 20% on average. In fact, research shows that in the US an astounding 35% of all products sold in 2020 were bought online (up from 20% according to the year before). How 2020 has Changed the Marketing Landscape. The Value of SEO in 2021.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. This pandemic changed everything, including not publishing our top 20 this spring. So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

ConvertKit

APRIL 21, 2019

As you consider the inner workings of your marketing funnel, you’ll notice that transitioning blog readers and website visitors into email subscribers is at the very top. 8 lead magnet ideas for your next free incentive. So keep an eye on your conversions and see what lead magnet ideas are audience favorites.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

The Marketing Blender

DECEMBER 28, 2020

Transcribe podcast or webinars with Temi. No one wants to be hit with a hard-pitch while trying to have a meaningful exchange of ideas. Our Services. See Our Work. Who We Are. Contact Us. 5 Marketing Trends to Dominate Your Competition in 2021. Probably not! And you are not alone. Executive Branding.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130