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Price Elasticities: practical implementation and best-in-class dashboards


Because price elasticity analyses typically involve a (regression) model to create a ‘best-fit’ curve, those analyses will benefit from more (historic) data points. So, what are some of the best-in-class dashboards on price elasticity that you could use to analyze the situation and determine actions to take?

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.


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The Dangerous Allure of World-Class Marketing

The Point

B2B marketing is now so technology-driven in part due to the fact that marketers are looking for that technical short-cut, that one investment that can suddenly vault their marketing to a world-class standard. The Dangerous Allure of World-Class Marketing Click To Tweet. Photo by Alexander Milo on Unsplash.

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9 Best Practices for SMS Marketing This Year via @sejournal, @hethr_campbell

Search Engine Journal

Learn what you need to know about SMS marketing – from simple tips and compliance concerns to building a world-class opt-in flow. The post 9 Best Practices for SMS Marketing This Year appeared first on Search Engine Journal.

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The Best Email Deliverability Guide Ever


Good reputation is based on hard work, adherence to best practices, and versatility in a changing landscape. This is your chance to convince the ISP that you’re following best practices, and that your messages are useful for your audience. Use only the very best data. It also leads to a higher ROI for emails.

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Appending data can help you identify how to best approach your audience.

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Salesforce Lead Distribution Best Practices


For inbound inquiries, like demo requests, best practices include a five-minute or less response time in following up. This article will show you the best practices on how to do just that. The best approach for distributing leads depends on your company, in particular your products, solutions, services and customers.