Important SEO Best Practices You Should Know

Heinz Marketing

The benefits of SEO for businesses are practically endless and taking advantage of them can improve your brand’s success in the marketplace. Here are some best practices to put to use to help improve and keep your SEO up-to-date in the ongoing optimization process.

Schema Markup: SEO Benefits & Implementation Best Practices

It’s one thing to rank on a search engine results page and another to occupy the best position possible. Let’s face it: searchers are more likely to gravitate to the listings that show pictures, ratings, and specific details than those that simply have blue links.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

SERP 219

Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

We work with some wonderful clients and we do our best to educate them within each area of the digital marketing process. This helps them provide the high-quality content we ask for and allows us to focus on other parts of the overall strategy like implementing structured data, setting up Google Tag Manager and tracking goals, internal link audits, or working on tasks such as E-A-T audits. Today’s post focuses on best practices for SEO friendly content. link].

25 Lead Generation Best Practices For 2020

Unbound B2B

25 Lead Generation Best Practices For 2020. This metric lets you now whether your link building, social media and email marketing campaigns are successful. Decision stage, whereby your buyer has identified solutions or brands and now needs to decide the best option to go with.

SEO Best Practices for Landing Page Optimization


Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. The following are some of the landing page SEO best practices: 1.

SEO Best Practices for Content Syndication


Fortunately, there are best practices to help you avoid SEO problems and duplicate content issues. When users find the syndicated content on SERPs and click on it, they are automatically sent to your original content instead of the syndicated content. Syndication sites will normally do this as a standard practice. But yes, you should always make sure that a canonical tag or “link to original” is included. Do-Follow Links.

Google Algorithmic Update: SEO Best Practices for B2B Brands


Talking about the SEO best practices for B2B brands, it is essential to view it through the prism of the latest Google algorithmic update of 2020, popularly called the January 2020 core update, to get the full virtuous view of the transcending & dynamic SEO landscape.

SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO 101: Best Practices from a Search Engine Optimization Agency. SEO is ultimately about building a search-friendly website that you optimize for the best possible user experience. Off-page SEO factors can include things such as inbound links from other websites, social shares, and the geographic location of the user. Our Recommended Five SEO Best Practices. Things are always changing in the world of search engine optimization (SEO).

SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features. Best Practices. Best Practices. Best Practices.

SERP 120

The Hreflang Guide to Best Practices


Using the hreflang tag not only helps to provide your users with the best possible user experience , since they will receive the page targeted specifically for users in their language and country, but it also can help prevent duplicate content errors. In 2018, there were an estimated 1.8

Internal Links: The 7 Best Strategies To Boost Your Results


Among the many strategies that are available to attract the attention of the ideal customer, the number of companies that really invest in internal links is relatively small. Internal linking has a fundamental role in the performance of a website. What internal links are.

Link 175

Social media becoming increasingly important in regards to link building


Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. Due to the fast-paced nature of their industry, link builders and SEO specialists must constantly pay attention to shifts and trends within the SEO realm to ensure they are applying link building best practices. One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media.

Best Practice: Conduct SEO Site Optimization Pre-Launch

EMagine B2B Blog

By compromising on SEO site optimization in the website launch process, you’re setting a low bar with SERPs. This is how SEO teams can properly and effectively conduct SEO optimization, including keyword placements and interior linking. The post Best Practice: Conduct SEO Site Optimization Pre-Launch appeared first on emagine. #1 reason to conduct SEO site optimization pre-launch.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Consider Link Acquisition Across Domains.

Best Practices for Adding Medium to Your Blog Strategy

SmartBug Media

Read on to learn why SmartBug™ publishes on Medium in addition to our company blog , as well as some best practices to help your Medium content succeed. The higher the domain authority, the greater your content’s likelihood of ranking in SERPs (search engine results pages). Best Practices for Posting on Medium. Using Medium’s import tool ensures that your posts have the best chance of being discovered without being flagged as duplicate content.

8 Image SEO Best Practices to Make Your Content More Discoverable


In 2021 and beyond, it's critical marketers begin paying attention to the importance of visual images as a powerful opportunity to reach new audiences on the SERPs. Image SEO Best Practices. To consider the importance of visual search in 2021, let's start with an example.

Link-Building Best Practices for Targeting a UK Audience


To help you understand the best SEO tips for targeting a UK audience, we've developed a helpful, free tip sheet -- 10 Quick SEO Tips to Target a UK Audience -- that you can download, print, and keep handy. Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours -- to signal to search engines that you have an authoritative website. Okay, now let's get into some off-page SEO best practices for targeting a UK-based audience.

What Is Content Marketing? Definition, Types, Best Practices, Benefits, and Examples

Martech Advisor

In this article, we'll look at the concept of content marketing, various types of content marketing channels, the benefits of content marketing, and best practices for 2020. 5 Best Practices for Content Marketing in 2020. 5 Best Practices for Content Marketing in 2020.

What Is B2B Content Marketing? Definition, Channels, Best Practices with Examples

Martech Advisor

In this article, we cover the concept of B2B content marketing, core content marketing formats and distribution channels, advantages, and best practices, along with B2B content marketing examples to help you win at your content initiatives in 2020.

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

This means that keyword research and SEO optimization play a key role in ensuring that your content ranks higher in the SERPs and have organic discoverability. 3) Build Links Strategically to Your Content for Better Ranking.

Link 90

B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

Directive Agency

To make sure that you don’t have to wait as long, here are five demand gen best practices we’ve grown to embrace. B2B Demand Gen Best Practices. Here are a few best practices to keep your demand gen focused. Best Practice #1: Keep Active Social Media Accounts. The “ help don’t sell ” mantra for marketing works best in short, casual, social media interactions (as opposed to sales emails).

Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More


link]. link]. link]. “7 link]. Internal Linking for SEO: Examples and Best Practices”. Internal linking is a very important part of SEO. Make sure you’re utilizing best practices so that search engines and users can easily navigate your site. link]. link]. link]. “7 link]. “5 link]. link].


Internal Linking: How To

The Lead Agency

As defined by Moz, Internal Links are hyperlinks that point to the same domain as the domain that the link exists on. They are useful for your website for three main reasons: They help users navigate your site and establish a site hierarchy for content They spread ‘ link juice ’ around websites They increase a user’s time on page by directing them to other relevant content How are Internal Links Relevant? What are the Benefits of Internal Link Building?

Link 48

77 Link Building Strategies for SEO in 2021

It’s nearly impossible to achieve any measurable search engine optimization ( SEO ) results without at least some link building. Link building strategies is as much an art as it is a science, and there are dozens of different ways to approach it. In link building, quality is everything.

The Economics of Link Building


As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. Links from digital PR campaigns.

Content Curation for SEO: How To Make It Work

As a content curator , your task is to pick only the best content to share with your audience. Let’s take a look at some of the best actionable ways that you can make content work for your business: Discovering Great Content. Best Practices Content Curation Content Marketing SEO

Google Search Results Explained: In-Depth Articles


In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links.

7 SEO Metrics That Every Marketer Should Pay Attention To


The best way to do this is to streamline the information you’re looking at to be only the most relevant and useful figures to your overall business goals. Click-Through Rate (CTR) represents the percentage of users who clicked on a link to your site from the SERP. Typically, the higher a result is positioned on the SERP, the higher the chance that a user will click on it. Best Practices Featured SEO metrics Linkdex Search

SEO 157

What Makes a Piece of Content Valuable

For example, if you publish offsite content that contains links to your website, you can generate referral traffic. Use a mixture of different formats and mediums to see the best results. One of the best tools here is Google Analytics.

Anchor Text SEO: “How to” Guide for Anchor Text Use in Link Building

When it comes to content marketing, SEO, and link building , there are dozens of important elements in play. Before we take a deep dive into some of the common types of anchor text and how you can optimize for the best results, we need to begin by setting the table. link].

Why You Should Invest In Content Curation


The curator’s job is to collect the best content from across the web and organize it in a way that’s useful to your audience. By showcasing the writing of experts in technology, grass seed, fertilizer and other aspects of the industry, you are curating the best and brightest in your field, bringing people to your site and creating a feed of the latest and greatest ideas. Fail to do this and Google will likely pick a superior content provider for higher SERP placement.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

Google Search Results Explained: Featured Snippets


Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. They work best with (and are more likely to appear for) searches that have simple answers. What’s a featured snippet?

How to Boost Conversions with Your Article’s Featured Image

Single Grain

A featured image may show up in Google's SERPs as part of a featured snippet or as a page thumbnail. Here are four way to boost conversions with each article's featured image: 1) Use to Help Images Show Up in Google SERPs. Use a schema markup that works best for you.

11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings.

15 Secrets To Creating The Perfect Meta Descriptions


With the closing of open content directory DMOZ and Google recently coming out and saying meta descriptions are more important than ever, we reached out to SEOs to get their best-kept secrets for crafting the perfect meta description. If overhauling your meta descriptions seems like an overwhelming task, the best place to start is likely with those that aren’t working. Google doesn’t have to display the meta description in the SERPs. Best Practices Featured

CTR 100