SmartBrief - Marketing

JANUARY 30, 2024

As any good marketer knows, if you can develop brand affinity for consumers while they’re young, you have a solid chance to retain them as they get older. Last year, SmartBrief conducted a survey among our readers and gathered best practices in multicultural marketing. More than one respondent said nuances are key. “Do

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Marketing Insider Group

MAY 18, 2020

One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Martech

FEBRUARY 29, 2024

As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. This requires following current best practices and email regulations. Regularly evaluate new email regulations and best practices as they emerge.

Practices 115

Practices Ad Building Privacy Policies Deliverability 115

SmartBrief - Marketing

MARCH 10, 2024

Tuesdays and Wednesdays are the best days to send emails. For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage. However, there are best practices to consider that do not require extensive testing and segmentation. Design elements (masthead, layout, etc.)

Newsletter 106

Newsletter Practices Analytics Optimization 106

Sprout Social

MAY 18, 2023

Social media copywriting varies greatly by industry and brand. Answer key questions like: What kind of content does our audience want from our brand? What niches or subcultures does our brand resonate with? This research also informs your brand voice and helps you refine your unique style guide. What are they missing?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

InsightSquared

JUNE 16, 2020

But key steps in the sales process as well as best practices are quickly forgotten once a rep is immersed in their territory. . Update and Scale Best Practices. You train every rep according to established best practices, but that doesn’t mean you should remain stagnant in improving your workflows and processes.

Practices 177

Practices Best Practices Data Hygiene Buying Cycle 177

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Practices Media Best Practices 112

Contently

JANUARY 17, 2023

If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. All content teams do, however, need everyone to buy into and use the following practices. Trust yours. Stay informed!

Practices 151

Practices Generation Best Practices Content 151

SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. So, sit back, relax, and prepare to unlock the secrets of excellence in brand marketing for your e-commerce efforts.

Design 98

Design Practices Brand Identity Branding 98

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

SmartBrief - Marketing

FEBRUARY 26, 2024

While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI. Porch Group Media ) 42.3%

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Brightedge

FEBRUARY 15, 2022

Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. Setting up your website for international visitors will be one of the most important steps you take in international SEO best practices.

Practices 141

Practices SEO Best Practices Domain 141

Launch Marketing

AUGUST 16, 2023

We’ve compiled a few B2B email marketing best practices that your B2B startup should focus on. By considering some of the B2B email marketing best practices above, your startup will ensure your email marketing practices are up to par and are keeping your audience engaged.

Startups 117

Startups Marketing AI Email Marketing Practices 117

ClearVoice

AUGUST 16, 2021

If you’re following this series, you’re now aware of the fundamentals of Hashtag best practices. However, with each platform, there are unique hashtag practices that either make or break your user experience and organic discovery. It’s not ideal for branded content to post in real-time.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

SmartBug Media

OCTOBER 11, 2023

Because you’ll be competing with every other brand out there, you must be ready to reach your customer base during BCFM without any deliverability hiccups which is why we created this article that shows you the best email deliverability best practices. Adapt your approach based on the campaign results you observe.

Deliverability 59

Deliverability Practices Best Practices Domain 59

Salesforce Marketing Cloud

FEBRUARY 16, 2024

Done the right way, commissions can be a powerful incentive to give your best and go beyond your comfort zone. In my 20-plus-year career, and as founder of the Harris Consulting Group, I’ve learned some valuable lessons, tips, and best practices when it comes to structuring sales commissions.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

RebelMouse

JANUARY 10, 2024

For brands, they're a powerful tool with benefits that boost brand awareness, engagement, and conversions. Here are some benefits of using sticky elements: Grabs a User's Attention: Sticky elements offer eye-catching visuals and placements that capture users' attention to your brand message or call to action.

Positioning 94

Positioning Design Examples Practices 94

The Daily Egg

NOVEMBER 11, 2022

We live in a time when customers have no problem moving from your brand to another. The post 9 Best Practices for Ecommerce Customer Service appeared first on The Daily Egg. The difference is often customer service.

eCommerce 115

eCommerce Practices Service Best Practices 115

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. Today, data privacy and protection are paramount, with only 8% of consumers trusting brands to safeguard their personal information.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Martech

FEBRUARY 21, 2023

Leading with awareness The first thing to consider in their ABM strategy is the brand presence of their own organization. “I Your brand should have a foundational awareness among your business’s top prospects and the key contacts within those organizations. When you engage your ideal customer, they should know about you. “So,

Account Based Marketing 120

Account Based Marketing ABM B2B Marketing Practices 120

Search Engine Journal

JANUARY 20, 2022

For enterprise restaurant brands to stand out in search, having a dedicated listing and pages strategy is essential. Discover the best local SEO practices here. The post Local SEO Best Practices For Enterprise Restaurant Brands appeared first on Search Engine Journal.

Practices 91

Practices SEO Brand Identity Branding 91

The Marketing Blender

OCTOBER 21, 2022

5 marketing budget allocation best practices. This includes having a well-designed website, a strong social media presence, and high-quality content that accurately reflects your brand voice and message. Are you looking to increase brand awareness? 5 marketing budget allocation best practices?. Resources.

Allocation 98

Allocation Marketing Budget Marketing Budget Creation Budget Programs 98

BOP Design

JUNE 23, 2022

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. In today’s world, brands and companies are more accessible and have personalities.

Work Management 122

Work Management Marketing Management B2B Marketing Practices 122

Litmus

OCTOBER 3, 2022

In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration. Emailing without a physical address in the footer is illegal for commercial brands in the United States and Europe.

Design 94

Design Practices Best Practices CAN-SPAM 94

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. Today, data privacy and protection are paramount, with only 8% of consumers trusting brands to safeguard their personal information.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Martech

JULY 14, 2023

Learn more about the best practices you should follow to create high-level content with the help of AI. Start by reminding yourself of your brand goals before crafting content. Select the right tools and software OpenAI is the research laboratory behind the best-known large language models.

Marketing AI 98

Marketing AI Practices Tools Copyright 98

Launch Marketing

NOVEMBER 2, 2022

Whether your B2B emails are designed to perfection or you are on the search for a bit more guidance, we have you covered with these B2B email design best practices and tactics for more effective B2B email marketing. Why B2B Email Design is Important to Your Brand. Use a header that incorporates clear brand identity elements.

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

Oktopost

FEBRUARY 19, 2024

With the combination of the right content, enthusiastic participation from advocates, and a killer strategy, you can easily increase your reach , humanize your brand , and ultimately , turn more of your followers into MQLs. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program?

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

SWZD

AUGUST 4, 2021

These five channel marketing best practices for 2021 will help drive optimal business value and outcomes for all stakeholders - your brand, channel partners and end-customers - in the still evolving B2B buying landscape.

Advertising Channels 118

Advertising Channels Practices Advertising Agencies Best Practices 118

Heinz Marketing

OCTOBER 21, 2020

Here’s a list of best practices for testing marketing emails, as you gear up to send out your next batch: Do the first pass (or few passes) yourself. Additionally, nobody likes broken links – it looks careless and does not reflect well on your brand. And sometimes we miss things. Double check your audience.

Email Marketing 137

Email Marketing Practices Planning Best Practices 137

Bannerflow

OCTOBER 25, 2023

Retail Media is pivotal for brands aiming to engage consumers directly on retailers' digital platforms and apps. Here are some best practice techniques to take into consideration when approaching your retail media campaigns to ensure you generate results that are beneficial to your business goals.

Practices 52

Practices Media Best Practices Advertisements 52

Launch Marketing

MAY 19, 2021

CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more. To improve your CTR and overall email performance, use these five B2B email marketing tips and best practices. Brand and Website Alignment.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Sharpspring

DECEMBER 20, 2022

If you’re utilizing copywriting best practices and your copy holds their attention for that long, you have another 20 seconds to convince them to want to learn more. It’s only through text that your brand voice becomes clear after all. After all, copywriting is fundamental to branding. Remember to sell your results.

Copywriting 82

Copywriting Practices Best Practices Case Studies 82

seo.co

SEPTEMBER 4, 2023

Here, you’ll have practically infinite room to list all the navigation links you think are important to your users, without having to worry about those links obstructing the average user experience when perusing your homepage. The post Navigation Links Best Practices for SEO appeared first on SEO.co. Footer navigation.

SEO 64

SEO Practices Best Practices Lead Scoring 64

ClickZ

SEPTEMBER 24, 2020

Greenberg’s best practices include: tracking digital behaviors, defining segments pre- and post-acquisition, engaging around your offering, and developing advocacy programs. The presentation really dug into lifecycle marketing best practice. Retention: engendering trust in brand/product.

Practices 134

Practices Planning Digital Marketing Funnels Best Practices 134

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. If you invest in ads, nailing your PPC landing page best practices is essential! The awareness stage can be the best landing page for lead generation.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62