KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. These are substantial firms.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. How has AI impacted the market?

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

SmartBug Media

NOVEMBER 29, 2021

Return on marketing investment is measured by taking the total amount of revenue generated divided by the total amount invested in marketing in that given time. Marketing teams can use this metric to benchmark their success over a period of time in comparison to past time frames. Customer Acquisition Cost.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

Sword and the Script | B2B

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. They polled 123 SaaS marketers in November and December of 2022.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Online Marketing Institute

DECEMBER 6, 2011

How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. | 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. Videos: 36% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Marketing Insider Group

DECEMBER 5, 2022

It starts by building a strong business case that doesn’t just directly attack people, their teams, or their budgets. There’s very few benchmarks, a little research and some good content marketing examples that have been published on content marketing ROI. Let’s Make Marketing Accountable.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Martech

JULY 27, 2022

Looking at your marketing spend in a more holistic way and allocating it accordingly may not be compatible with a department divided into media-specific silos. How will we define and benchmark the success of a marketing performance management system? Get the daily newsletter digital marketers rely on.

Enterprise Management 101

Enterprise Management Marketing Management Allocation Paid Search Agency 101

Digilant

JANUARY 12, 2023

Consumers spend more time online than ever before, and new digital channels are constantly emerging to reach them better. This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness. It is reported that at least 2.5

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

SmartBug Media

OCTOBER 1, 2020

Here are the formulas you should be using to measure your efficiency by channel: Cost per lead (CPL) = Marketing spend by channel ÷ New leads generated by channel. Cost per opportunity = Marketing spend by channel ÷ New opportunities generated by channel. Viewing marketing as a growth center instead of a cost center.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Savanta

JULY 23, 2011

Have you ever wondered how other B2B marketers spend their digital marketing budgets? I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance.

Advertising Benchmark 120

Advertising Benchmark Activities Peer-to-peer Budget Programs 120

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. But in recent years, ABM has seen a huge rise in popularity. AI-powered ABM.

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

ClearVoice

MARCH 26, 2024

Sprout Social: It provides detailed analytics reports, including engagement metrics, audience demographics, and post-performance. Use its reporting features to dissect campaign results by platform, post type, and time for maximum engagement and reach. Then, you’ll need to import the template and link it to your account.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Salesforce Marketing Cloud

APRIL 21, 2022

However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable. This has caused marketers to shift their strategies. This ensures marketers spend less time on data prep.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

SmartBug Media

FEBRUARY 25, 2021

Step back to reality and come to realize that many marketing teams are facing the same types of common challenges that prevent us from bringing this dreamworld to fruition. To name a few: Lack of visibility into marketing attribution and understanding which channels are right for their organization.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

KoMarketing Associates

OCTOBER 1, 2015

About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. 100k, I can likely afford to spend more per lead.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Hubspot

JUNE 15, 2020

Today, mounting research shows that mobile optimization is even more vital to your email marketing strategy. But with so many resources, oftentimes in the form of extensive reports, it can be hard to find the time to keep track of important industry stats and information, such as that around mobile optimization. Econsultancy, 2019).

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page.

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Sword and the Script | B2B

JULY 18, 2023

I should note that while most are explicitly relevant to B2B marketing , a few are not, yet I felt they had a certain level of applicability to B2B and so I have chosen to include them. Increased marketing spend in uncertainty drives profit. Upping marketing spend during disruptive periods can drive profits, says Gartner.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. In The Forrester Wave(TM): Marketing Measurement and Optimization Solutions, Q1 2020 , Forrester evaluated nine "significant" vendors that offer some version of a UMM solution.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. Indeed, the survey says marketing spends 15.9%

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Only B2B

APRIL 29, 2020

Brent crude is the benchmark used by Europe and the rest of the world. Companies whose supply chain is reliant on Tier 1 (direct) or Tier 2 (secondary) suppliers in China are likely to experience significant disruption, even if, according to the most optimistic reports, conditions approach normalcy in China by April. Risk Of Recession.

Telemarketing 118

Telemarketing Pricing Price Fulfillment 118

Content Standard

AUGUST 24, 2021

On its latest earnings call, Facebook reported that targeted advertising made up 98% ($28.58 More importantly, the brands who’ve come to rely on digital ads face a looming market disadvantage. billion) of its total revenue in 2020. Also not to be ignored is the net negative sentiment surrounding major tech companies.

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126

Allocadia

APRIL 3, 2019

Tracking budget and spend in many different spreadsheets meant important data was invisible to leaders. Marketing leaders were tasked with creating a high-level report on global marketing spend. They needed to answer questions such as: • How are we spending across the funnel? Does this look right?

Resource Management 52

Resource Management Work Management Marketing Budget Creation Marketing Budget 52

ViewPoint

MAY 24, 2016

Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. The marketing team was thrilled with their results. Sales executives, however, were not so thrilled.

Sales Qualified Leads 174

Sales Qualified Leads Cost Lead Ranking Marketing Qualified Leads 174

Atomic Reach

JUNE 9, 2022

To track your results, we benchmark six months of historical performance on your social channels and web properties using relevant KPIs. Tracking results get fed into a reporting feedback loop segmented by channel to help you improve your KPI performance. For example, we recommend which hashtags to use to maximize your performance.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies API Marketing & Strategy 52

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Finance may ask: “Marketing, what have you done for me lately?”. Your goal should be to focus on, “where should we spend our next dollar?”. Figure Out How Marketing Spend Aligns with Business Goals. Impact —KPIs showing the actual impact of marketing’s work, most commonly reported to the sales or commercial organization.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Allocadia

JUNE 13, 2019

Let’s start with the annual budgeting and expense management process – what do CFOs expect from Marketing here? Marketing budget must be aligned to financial targets set by the company. The days of adding a line item called “Marketing” to a corporate budget are long gone.

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Adobe Experience Cloud Blog

AUGUST 21, 2017

(To see how your landing page performance stacks up to your closest competitors, see the Unbounce Conversion Benchmark Report.) Source: Unbounce’s Conversion Benchmark Report. So, what qualifies as a good click? When visitors find precisely what they came looking for. These punish your score heavily.

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

The Point

APRIL 23, 2020

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. 10 Things to Do When Marketing Spend is On Hold Click To Tweet. Assess social media strategy. Is your organic social media working hard enough?

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Tomorrow People

MARCH 23, 2021

It’s unlikely that growth can go on indefinitely, but when you’re able to prove that revenues for the current month or quarter are better than the same period a year before, it speaks to your performance and bodes well for your standing as a marketing leader. That may sound simple, but it’s a very useful metric to track.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. 100k, I can likely afford to spend more per lead.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Content Marketing Institute

DECEMBER 6, 2017

(You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). Content marketing success increases, but can it last? For example, 78% of B2C marketers say they’re moderately to extremely successful (compared with 70% the previous year).

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Five Benchmarks. In other words, is a good benchmark for the big guys.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Adobe Experience Cloud Blog

OCTOBER 25, 2018

The Harvard Business Review found that a personalized marketing experience can deliver “five to eight times the ROI on marketing spend, and can lift sales by 10% or more.”. When people love your marketing, they’re more likely to form a relationship with you—and ultimately, to buy from you. But you already knew that.

Work Management 134

Work Management Marketing Management Paid Search Agency Telemarketing 134