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Benchmark your digital marketing activity

Savanta

Have you ever wondered how other B2B marketers spend their digital marketing budgets? I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance. The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark.

Benchmark 160
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71% of B2B Marketers Intend to Boost Account-Based Marketing Spend in 2023

KoMarketing Associates

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. However, ABM has not come without challenges for B2B marketers.

Spending 184
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2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy. The majority of marketers rank PPC as the most effective digital ad channel.

Benchmark 121
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10 Things to Do When Marketing Spend is On Hold

The Point

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. Corporate blogs are some of the most neglected marketing assets in a company’s arsenal.

Spending 210
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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations.

Survey 106
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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks.

CPL 67
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B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

delicious b2bmarketing

Our Sites: Content Marketing Institute. Content Marketing World. Content Marketing Stats. B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. | 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Content marketers are becoming more effective.

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How Talend is Measuring Performance During a Pandemic with Allocadia

Allocadia

Marketing teams were managing budgets out of spreadsheets and there was so little visibility into investments that it was hard to measure performance with any kind of confidence. Allocadia gave us streamlined budget efficiency for running the marketing business.

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[Research Round-Up] ABM, Marketing Spending and Next Generation Events

B2B Marketing Directions

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

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One-Third of Marketers Increased their Content Marketing Spend in 2018

KoMarketing Associates

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. Advertiser Perceptions recently conducted a survey of 300 marketers and discovered that one-third of them increased their spending on content marketing this year. About 53 percent are spending the same, while only 8 percent are spending less.

Spending 142
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Report: 41% of B2B Marketers Expect a Budget Increase in the Coming Year

KoMarketing Associates

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. Turning to Content Marketing for Success.

Budget 158
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Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. You can access the complete report on the Software Advice blog – no registration required.).

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Partners For Growth: How Marketing and Finance Found Common Ground at Cloudera

Allocadia

“Allocadia has helped us overcome all the challenges we were having, while also creating the processes and visibility we need to run marketing more effectively.” Budget transfers weren’t the only blind spot. Rutigliano only wanted to be a trusted partner with Marketing.

POS 56
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B2B Content Marketing – It Takes A Village

ANNUITAS

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. While there are many studies that are published every year, this is one that I truly analyze and review as it is full of insights and shows a very clear picture of where B2B marketing and content marketers are on their path to maturity. 39% of organizations will increase their content marketing spend.

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Are You Spending Enough on Online Marketing?

The Effective Marketer

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics.

Spending 120
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Sales Pipeline Radio, Episode 253: Q & A with Kris Rudeegraap @rudeegraap

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Sales Pipeline Radio is sponsored and produced by Heinz Marketing.

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B2B Content Marketing – It Takes A Village

ANNUITAS

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. While there are many studies that are published every year, this is one that I truly analyze and review as it is full of insights and shows a very clear picture of where B2B marketing and content marketers are on their path to maturity. 39% of organizations will increase their content marketing spend.

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B2B Content Marketing – It Takes A Village

ANNUITAS

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. While there are many studies that are published every year, this is one that I truly analyze and review as it is full of insights and shows a very clear picture of where B2B marketing and content marketers are on their path to maturity. 39% of organizations will increase their content marketing spend.

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IDC CMO Advisory Practice: Trends, Forecasts, Benchmarks, and Essential Guidance for 2009

Marketo

Do you know how much to spend on your B2B marketing budget in 2009? How to allocate your budget across programs and headcount? Or how to split marketing programs budget between investments such as events, advertising, and PR? Available now on-demand , Michael discusses the following topics: The marketing organization of the future (slides 5-7). Best practices for centralizing or de-centralizing your marketing department (slides 8-10).

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How VMware Improved Alignment and Visibility to Drive Strategic Impact

Allocadia

“Now we have real data and facts to support big decisions.” – Chethan Chandra, Senior Manager of Business Operations, VMware. The Challenge Like many global marketing organizations, VMware’s team needed more visibility into how its marketing budget was being spent.

Budget 52
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Data-Driven Marketers: Pros and Cons of Your Favorite Marketing Strategies

Beckon

The first step to improving ROI is understanding the impact of all of your marketing efforts now. You’ve probably heard dozens of measurement methods promising answers to your critical performance questions—media mixed modeling, agile marketing, benchmarking, correlation marketing, predictive analytics, attribution, a/b testing, the list goes on and on. How can I be sure I’m optimizing that spend to achieve business goals?

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Building a Better CPA Marketing Budget

Hinge Marketing

On top of the loss and personal stress experienced by so many, it has also been a period of rapid market change, requiring businesses to adapt and evolve without a clear roadmap. . Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free!

CPA 96
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5 Marketing Success Metrics You Should Be Measuring

SmartBug Media

Looking for a way to formally measure the success of your marketing efforts? In this day and age, it is simply not enough to rely on gut feeling or intuition to determine how successful your marketing strategy has been. Return on Marketing Investment. Marketing Strategy

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ROI Watch: Calibrating and Measuring Your Digital Marketing Efforts

Digilant

Consumers spend more time online than ever before, and new digital channels are constantly emerging to reach them better. This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness.

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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We spend our time getting informed and also looking to be entertained. Content Marketing is the about building measurable business growth.

Case 274
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3 Ways InsightSquared Forecasting Improves Execution

InsightSquared

In fact, rather than spending countless hours inputting and analyzing, we make the data work for you – in real time. That could mean hiring those next few AEs, increasing marketing spend, entering a new region or reporting to shareholders.

Forecast 156
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Lead Nurturing: 4 Steps to Do That Help More Customers Buy

Markempa

Marketing can take you on a long hike. It’s not just about converting leads to becoming “marketing qualified.” I’ve seen companies spend too much time getting people to raise their hands (i.e., Marketing can take you on a long hike.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021.

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CMO Coffee Talk ‘Aha! Moment’: Will the COVID Marketing ‘Budget Bump’ Stay?

6sense

Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . You can read more of the report’s highlights here. Why Companies Spent MORE On Marketing During COVID . The loss of in-person events as a key marketing channel .

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[Research Round-Up] Revenue Marketing, Content Marketing and the New Normal in B2B Marketing

B2B Marketing Directions

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page.

Survey 52
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27 surprising facts about salespeople who are Social Selling

Biznology

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). 61% of US marketers use social media for lead generation (source: IBM). of sales people who report using social media state that they spend less than 10% of their selling time using social media (source: Social Media and Sales Quota Survey).

Social 161
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How to Align Marketing and Finance for Peak Performance

Allocadia

John O’Rourke is Vice President of Strategic Marketing at Host Analytics. With a background in accounting and finance, John has over 30 years of experience in the software industry, including 20 years of experience in EPM Product Marketing at Hyperion Solutions, Oracle and Host Analytics. While what goes on in Marketing has often been somewhat of a mystery to Finance executives, in recent years we’re seeing more collaboration and partnership between Finance and Marketing.

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Documentation and Communication Lead To B2B Content Marketing Success

KoMarketing Associates

As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week.

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A Guide to ABM Funnel Metrics

SmartBug Media

Take a moment to imagine your ideal in-house marketing team. Step back to reality and come to realize that many marketing teams are facing the same types of common challenges that prevent us from bringing this dreamworld to fruition. Overcoming Challenges with Account-Based Marketing.

Funnel 89
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How to Use Marketing Budget KPIs for Decision-Making

SmartBug Media

One of the most underrated skill sets of a marketing leader is the ability to guide decision-making based on budgetary analysis. Key KPIs to Track in Your Marketing Budget. Cumulative budget: The total budget summed up across all marketing channels.

Media 62
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A Better Way to Develop Your Accounting Marketing Budget in 2015 and Beyond

Hinge Marketing

All too often, marketing budgets become a battleground for the various perspectives and emotions of an organization’s decision-makers. Chaotic budgets based on a patchwork of beliefs rather than the goals and needs of the business. Fortunately, there’s a better way: basing the budget on research. The report details expenditures according to characteristics like firm size, organic growth rate, and geographic market.

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How much did the pandemic impact marketing budgets?

Marketing Graham

But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. So here are the headlines… Marketing spend in 2021 was the lowest recorded.

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How much did the pandemic impact marketing budgets?

Marketing Graham

But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. So here are the headlines… Marketing spend in 2021 was the lowest recorded.

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[Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success

Marketo

Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. For too long, marketing has been seen as more of a cost center and has traditionally struggled to quantify return on their marketing spend. Marketing Automation

Marketo 105
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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics. How Email Contributes Further Down the Sales/Marketing Funnel.

Email 141