Savanta
JULY 23, 2011
Have you ever wondered how other B2B marketers spend their digital marketing budgets? I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance. The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark.
KoMarketing Associates
JANUARY 24, 2023
As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. However, ABM has not come without challenges for B2B marketers.
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KoMarketing Associates
JANUARY 31, 2017
Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy. The majority of marketers rank PPC as the most effective digital ad channel.
The Point
APRIL 23, 2020
There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. Corporate blogs are some of the most neglected marketing assets in a company’s arsenal.
Sword and the Script
SEPTEMBER 10, 2019
I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations.
Metadata
OCTOBER 6, 2021
For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks.
delicious b2bmarketing
DECEMBER 6, 2011
Our Sites: Content Marketing Institute. Content Marketing World. Content Marketing Stats. B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. | 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Content marketers are becoming more effective.
Allocadia
SEPTEMBER 22, 2020
Marketing teams were managing budgets out of spreadsheets and there was so little visibility into investments that it was hard to measure performance with any kind of confidence. Allocadia gave us streamlined budget efficiency for running the marketing business.
B2B Marketing Directions
MARCH 13, 2022
(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)
KoMarketing Associates
OCTOBER 22, 2018
As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. Advertiser Perceptions recently conducted a survey of 300 marketers and discovered that one-third of them increased their spending on content marketing this year. About 53 percent are spending the same, while only 8 percent are spending less.
KoMarketing Associates
DECEMBER 10, 2019
As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. Turning to Content Marketing for Success.
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The Point
NOVEMBER 14, 2014
Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. You can access the complete report on the Software Advice blog – no registration required.).
Allocadia
APRIL 2, 2019
“Allocadia has helped us overcome all the challenges we were having, while also creating the processes and visibility we need to run marketing more effectively.” Budget transfers weren’t the only blind spot. Rutigliano only wanted to be a trusted partner with Marketing.
ANNUITAS
OCTOBER 18, 2016
This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. While there are many studies that are published every year, this is one that I truly analyze and review as it is full of insights and shows a very clear picture of where B2B marketing and content marketers are on their path to maturity. 39% of organizations will increase their content marketing spend.
The Effective Marketer
NOVEMBER 3, 2011
Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics.
Heinz Marketing
JULY 26, 2021
By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Sales Pipeline Radio is sponsored and produced by Heinz Marketing.
ANNUITAS
OCTOBER 18, 2016
This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. While there are many studies that are published every year, this is one that I truly analyze and review as it is full of insights and shows a very clear picture of where B2B marketing and content marketers are on their path to maturity. 39% of organizations will increase their content marketing spend.
ANNUITAS
OCTOBER 18, 2016
This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. While there are many studies that are published every year, this is one that I truly analyze and review as it is full of insights and shows a very clear picture of where B2B marketing and content marketers are on their path to maturity. 39% of organizations will increase their content marketing spend.
Marketo
OCTOBER 15, 2008
Do you know how much to spend on your B2B marketing budget in 2009? How to allocate your budget across programs and headcount? Or how to split marketing programs budget between investments such as events, advertising, and PR? Available now on-demand , Michael discusses the following topics: The marketing organization of the future (slides 5-7). Best practices for centralizing or de-centralizing your marketing department (slides 8-10).
Allocadia
APRIL 3, 2019
“Now we have real data and facts to support big decisions.” – Chethan Chandra, Senior Manager of Business Operations, VMware. The Challenge Like many global marketing organizations, VMware’s team needed more visibility into how its marketing budget was being spent.
Beckon
FEBRUARY 19, 2019
The first step to improving ROI is understanding the impact of all of your marketing efforts now. You’ve probably heard dozens of measurement methods promising answers to your critical performance questions—media mixed modeling, agile marketing, benchmarking, correlation marketing, predictive analytics, attribution, a/b testing, the list goes on and on. How can I be sure I’m optimizing that spend to achieve business goals?
Hinge Marketing
JUNE 7, 2021
On top of the loss and personal stress experienced by so many, it has also been a period of rapid market change, requiring businesses to adapt and evolve without a clear roadmap. . Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free!
SmartBug Media
NOVEMBER 29, 2021
Looking for a way to formally measure the success of your marketing efforts? In this day and age, it is simply not enough to rely on gut feeling or intuition to determine how successful your marketing strategy has been. Return on Marketing Investment. Marketing Strategy
Digilant
JANUARY 12, 2023
Consumers spend more time online than ever before, and new digital channels are constantly emerging to reach them better. This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness.
Marketing Insider Group
DECEMBER 5, 2022
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We spend our time getting informed and also looking to be entertained. Content Marketing is the about building measurable business growth.
InsightSquared
MARCH 3, 2021
In fact, rather than spending countless hours inputting and analyzing, we make the data work for you – in real time. That could mean hiring those next few AEs, increasing marketing spend, entering a new region or reporting to shareholders.
Markempa
AUGUST 12, 2021
Marketing can take you on a long hike. It’s not just about converting leads to becoming “marketing qualified.” I’ve seen companies spend too much time getting people to raise their hands (i.e., Marketing can take you on a long hike.
KoMarketing Associates
SEPTEMBER 22, 2021
Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021.
6sense
MARCH 14, 2022
Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . You can read more of the report’s highlights here. Why Companies Spent MORE On Marketing During COVID . The loss of in-person events as a key marketing channel .
B2B Marketing Directions
JUNE 12, 2022
(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page.
Biznology
SEPTEMBER 22, 2014
98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). 61% of US marketers use social media for lead generation (source: IBM). of sales people who report using social media state that they spend less than 10% of their selling time using social media (source: Social Media and Sales Quota Survey).
Allocadia
JUNE 13, 2019
John O’Rourke is Vice President of Strategic Marketing at Host Analytics. With a background in accounting and finance, John has over 30 years of experience in the software industry, including 20 years of experience in EPM Product Marketing at Hyperion Solutions, Oracle and Host Analytics. While what goes on in Marketing has often been somewhat of a mystery to Finance executives, in recent years we’re seeing more collaboration and partnership between Finance and Marketing.
KoMarketing Associates
OCTOBER 1, 2015
As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week.
SmartBug Media
FEBRUARY 25, 2021
Take a moment to imagine your ideal in-house marketing team. Step back to reality and come to realize that many marketing teams are facing the same types of common challenges that prevent us from bringing this dreamworld to fruition. Overcoming Challenges with Account-Based Marketing.
SmartBug Media
OCTOBER 1, 2020
One of the most underrated skill sets of a marketing leader is the ability to guide decision-making based on budgetary analysis. Key KPIs to Track in Your Marketing Budget. Cumulative budget: The total budget summed up across all marketing channels.
Hinge Marketing
JANUARY 22, 2015
All too often, marketing budgets become a battleground for the various perspectives and emotions of an organization’s decision-makers. Chaotic budgets based on a patchwork of beliefs rather than the goals and needs of the business. Fortunately, there’s a better way: basing the budget on research. The report details expenditures according to characteristics like firm size, organic growth rate, and geographic market.
Marketing Graham
MARCH 30, 2022
But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. So here are the headlines… Marketing spend in 2021 was the lowest recorded.
Marketing Graham
MARCH 30, 2022
But did it affect the marketing budget, and if so, by how much? I find benchmarking my marketing spend against the average really useful – especially when I’m begging for more money. So here are the headlines… Marketing spend in 2021 was the lowest recorded.
Marketo
JANUARY 19, 2015
Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. For too long, marketing has been seen as more of a cost center and has traditionally struggled to quantify return on their marketing spend. Marketing Automation
Anything Goes Marketing
SEPTEMBER 13, 2009
We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics. How Email Contributes Further Down the Sales/Marketing Funnel.
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