KoMarketing Associates

DECEMBER 20, 2017

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. By the end of 2017, U.S. firms will have invested more than $20.1 billion on third-party audience data and activation solutions.

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

Webbiquity

FEBRUARY 26, 2019

And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. Understanding where your competitors are allocating their spending and how your efforts should evolve as your firm’s revenue increases is vital to your marketing success.

Allocation 238

Allocation Marketing Budget SEM Planning 238

Martech

OCTOBER 29, 2021

To further assist in campaign management, a digital asset management tool (DAM) will also be useful in allowing better control and strategy in the deployment and improvement of content. Budget management. Shifting budgets and goals, as a result of these insights, optimizes campaigns and delivers a higher ROI.

Budget Management 121

Budget Management Digital Asset Management Enterprise Management Budget Programs 121

Martech

OCTOBER 16, 2024

If your attribution partner isn’t using ML, be prepared for wasted spend. Without AI/ML, attribution models may fail to account for the complex nature of customer journeys, leading to misattribution of marketing spend.

Marketing AI 123

Marketing AI Marketing Attribution Advertising Channels Allocation 123

Marketing Insider Group

FEBRUARY 20, 2017

Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. The post You Need to Define an Effective Criteria for Lead Scoring appeared first on PureB2B.

Lead Ranking 220

Lead Ranking Lead Scoring Allocation Effectiveness 220

Martech

SEPTEMBER 23, 2024

Budget management: The martech manager may also be involved in managing the budget for marketing technology investments, ensuring that resources are allocated effectively to support marketing initiatives.

Work Management 110

Work Management Marketing Management Allocation Paid Search Agency 110

Marketing Insider Group

SEPTEMBER 9, 2020

These insights can then be used to tweak and customize campaigns to mirror individual consumer’s desires and ultimately boost marketing ROI. Sophisticated marketing attribution enables teams to standardize consumer data sourced across various channels and then allocate a proportionate weighting to each dataset.

Marketing Attribution 257

Marketing Attribution Multi-Touch Attribution Allocation Multi-Channel 257

Marketing Insider Group

JANUARY 8, 2024

B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends. Personalization at Scale One of the most significant contributions of AI to B2B marketing is its ability to deliver personalized experiences at scale.

Marketing AI 321

Marketing AI B2B Marketing Planning Work Management 321

illumin

AUGUST 22, 2024

In political advertising , this means using voter lists, as well as the following variables: Marketing spend data – MMMs use a percent of the marketing budget allocated for various marketing activities like promotions, support, and advertising Economic data – MMMs use economic indicators like interest rates and inflation.

Advertising Agencies 98

Advertising Agencies Advertising Advertisements Allocation 98

Martech

MARCH 3, 2025

Finance teams have lost confidence in marketing-driven revenue forecasts. CEOs struggle to connect marketing spend with actual business growth. In most B2B markets, there is a significant time lag often spanning 9 to 15 months between initial marketing spend and the corresponding revenue impact.

Lead Ranking 124

Lead Ranking Marketing Qualified Leads MQL Marketing Attribution 124

Martech

FEBRUARY 20, 2025

Iterative decisions should be informed by generative research and real-time market feedback. Optimize marketing spend with revenue science: With 65% of CMOs agreeing that marketing must optimize revenue generation, according to the report, it is critical to use revenue science to guide marketing spend.

Resources 72

Resources Allocation Digital Marketing Funnels CMO 72

MarketJoy

NOVEMBER 13, 2024

Companies that monitor MRR by campaign experience 27% faster profit growth, enabling them to allocate resources more effectively toward high-performing channels. Beyond Traditional Metrics Customer Acquisition Cost (CAC) Understanding your full acquisition cost allows for better budgeting and optimization of marketing spend.

Lead Gen 98

Lead Gen Lead Ranking Lead Scoring ROI 98

Single Grain

SEPTEMBER 19, 2019

Use Data to Inform Your Marketing Spend. Whenever you’re in the testing phase of marketing (technically, if you’re marketing, you’re always in the testing phase, but just go with it), you need to be keeping a close eye on the analytics. Dive Deeper: How to Create the Ultimate Marketing Funnel (Templates Included).

Allocation 84

Allocation Marketing Budget Paid Search Agency Planning 84

Orange Owl Blog

DECEMBER 24, 2024

Crafting a well-structured marketing budget is essential for aligning your resources with strategic objectives and ensuring the success of your campaigns. This guide outlines a comprehensive approach to creating and managing your B2B marketing budget, avoiding common pitfalls, and leveraging data to maximize results.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Budget Programs Allocation 52

Orange Owl Blog

DECEMBER 16, 2024

Greater Integration of AI and Machine Learning Insight: AI and machine learning will further refine targeting and optimization in performance marketing, leading to more efficient campaigns and better allocation of budgets. Use machine learning algorithms to optimize bid management and ad placements in real-time.

Allocation 59

Allocation Trends B2B Marketing Enterprise Management 59

Martech

MARCH 24, 2025

Activation : AI streamlines budget allocation, cross-channel execution, and predictive bidding, with more than half of companies already leveraging AI-driven budget optimization. Real-time activation : AI can help brands optimize budget allocation and cross-channel targeting.

Marketing AI 76

Marketing AI Allocation Paid Search Agency Multi-Touch Attribution 76

Webbiquity

MARCH 31, 2025

This unified approach makes it easier to align marketing spend with business outcomes, consistently generating higher-quality leads. Analyzing performance metrics on social channels helps you refine audience targeting, allocate budgets effectively, and capitalize on creative formats that resonate with your viewers.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Single Grain

APRIL 12, 2025

Algorithmic Budget Allocation Follow these steps to use data-driven algorithms to optimize budget allocation: Track performance metrics across all campaign elements and segments. Automatically shift budget toward the highest-performing elements. Continuously refine allocation based on real-time performance data.

Account Based Marketing 52

Account Based Marketing ABM Lead Ranking Multivariate analysis 52

Single Grain

APRIL 22, 2025

These models can reveal up to 50% of hidden marketing ROI. Strategic balance: To achieve optimal marketing ROI across your campaigns, allocate 50-60% to brand-building activities and 40-50% to performance tactics. You do this by setting clear KPIs and knowing how to test your performance on various channels.

Paid Content 52

Paid Content Multi-Touch Attribution ROI Marketing AI 52

Martech

MARCH 10, 2025

Attribution still helps optimize single channels and allocate budgets to high-performing campaigns, but relying on it alone wont give you the whole picture. To truly understand the impact of your marketing efforts, you need a measurement approach that accounts for the broader contribution of each channel.

Marketing Attribution 121

Marketing Attribution Work Management Marketing Management Paid Search Agency 121

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. In some cases, however, marketing spend is up.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

Heinz Marketing

NOVEMBER 1, 2024

Inability to Scale : Without streamlined processes, scaling your marketing efforts becomes increasingly challenging as your business grows. Poor ROI on Marketing Investments : Without coordination, it’s difficult to measure the effectiveness of campaigns, leading to suboptimal allocation of marketing budgets.

Organization 87

Organization Marketing Automation Services Work Management Marketing Budget 87

Oktopost

JULY 30, 2024

Since your demand-generation activities will determine the content and experiences that form most customers’ first impressions of your brand, it can be helpful to think of it as the foundation on which all of the lower-in-the-funnel marketing initiatives are built. To evaluate such a broad approach, you can narrow your analytic focus.

Top of Funnel 117

Top of Funnel Demand Generation Agencies Demand Generation Demand 117

ScanmarQED

JULY 25, 2024

Based on the learning from the initial work, Consumer Insights and Marketing worked with their media agencies to significantly alter the media plans, both in terms of budget allocation by tactic as well as the way each tactic was executed (flighting, markets, time of year, etc.). You might also find interesting: 1.

Work Management 52

Work Management Marketing Management Allocation ROI 52

KoMarketing Associates

SEPTEMBER 22, 2021

With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics B2B Marketing 206

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Create Content that Addresses Your Customer Journey.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

chiefmartech

NOVEMBER 26, 2017

After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% Meanwhile, advertising clawed back some of that cash, as spending on paid media increased from 22% to 25%. has come in the past 5 years.

Enterprise Management 89

Enterprise Management Budget Programs Budget Management Spending 89

Orange Owl Blog

DECEMBER 29, 2024

This insight empowers B2B marketers to make data-informed decisions, optimize budget allocation, and refine strategies to deliver maximum impact. However, the application of marketing attribution models in B2B is not without its challenges. Balanced approach for multi-stakeholder interactions.

Marketing Attribution 52

Marketing Attribution Lead Ranking Multi-Touch Attribution Allocation 52

Navigate the Channel

APRIL 10, 2025

Social media, content marketing, and digital ads tailored to B2B audiences have become significant components in this sector’s marketing playbook. It is always a good idea to complete a competitive review of marketing spend.

Spending 65

Spending Paid Search Agency Marketing Budget Allocation 65

KoMarketing Associates

DECEMBER 10, 2019

About 41% stated that they expect to see an increase in budget as they look to reach their primary goals. With their budgets, most B2B marketers (56%) expect to allocate their marketing spend toward digital marketing. Turning to Content Marketing for Success.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Lead Forensics

JULY 18, 2024

Here’s what to monitor: New Leads by Source: Identify which marketing channels (e.g., social media, content marketing) generate the most qualified leads. Allocate resources accordingly to optimize lead generation efforts. A low conversion rate indicates a gap between marketing and sales teams.

B2B Sales 52

B2B Sales Sales Qualified Leads Allocation Top of Funnel 52

KoMarketing Associates

DECEMBER 5, 2017

So I’m investing in technology and specifically technology that helps me with predictive modeling and data management. 2018 is the year to dedicate more resources to video marketing — or allocate marketing dollars to get started if you haven’t yet. Jason Hsaio , Co-Founder and Chief Video Officer, Animoto.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Sprout Social

SEPTEMBER 18, 2023

Do your research You need to be aware of the market conditions to allocate the right marketing budget. Research how the market has changed since last year: Do you have the same competitors? How has AI impacted the market? Get to know how they are responding to marketing efforts.

Marketing Budget 144

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 144

Martech

SEPTEMBER 5, 2023

Social media marketing is the most popular digital marketing strategy, with 61% of B2B marketing budgets including allocations for it. The next most popular were digital advertising (50%), email marketing (48%), and websites and blogs (45%).

Marketing Report 135

Marketing Report Allocation B2B Marketing B2B 135

Hinge Marketing

MAY 22, 2023

Marketing Techniques Today’s changing marketplace is requiring today’s accounting marketers to rethink where they allocate their marketing dollars. To better understand what’s happening, we organized the list of marketing techniques into the five core categories shown below. Let’s review a couple of highlights.

Marketing Budget 152

Marketing Budget Budget Programs Marketing Budget Creation Allocation 152

FunnelEnvy

JANUARY 12, 2025

By optimizing these touchpoints, you can maximize the effectiveness of your marketing spend and enhance the overall user experience. With this data, you can refine your campaigns, allocate resources more effectively, and optimize your website to encourage conversions at the critical moments in the funnel.

Optimization 52

Optimization Marketing Websites Allocation Touchpoints 52

Orange Owl Blog

MARCH 16, 2025

Key Benefits of Segmentation in B2B Marketing: Improved Marketing Efficiency : By focusing on specific segments, businesses can tailor their strategies, improving engagement and ROI. Better Resource Allocation : Companies can allocate marketing budgets effectively by targeting the most profitable segments.

Ideal Customer Profiles 52

Ideal Customer Profiles Segmentation Enterprise Management Work Management 52