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Removing The Barriers

ANNUITAS

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? So the question is, “How do B2B marketers begin to remove these barriers and meet the demands of their senior management and sales counterparts?”. Lack of Resources & Funding (62%).

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

A Lack of Training. Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. A recent ZoomInfo job description for senior director of revenue operations demonstrates this demand for versatility. The Pandemic Effect.

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Debunking the Top Sales Training Myths

Mereo

Sales training has been a popular prescription for dried up pipelines and below-par performance. While effective when properly administered, there is ample amount of malpractices and over-promises when it comes to sales training. Read on to learn about the top sales training myths and their counterpoint facts.

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VMware and Jasper on AI as a Turning Point for Marketing Team Structure and Strategy

Top Rank Marketing

I learned about this transformative approach to GenAI implementation at the recent Content Marketing World conference in a presentation from Jessica Hreha , Head of Global Integrated Campaigns, Demand Content Strategy at VMware and Meghan Keaney Anderson , VP of Marketing at Jasper. A cut in agency fees for their global demand content team.

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Tech-Based Communication Solutions to Improve Sales and Marketing Processes

InsightSquared

Developing a comprehensive communication strategy and training are key components of the success of complex, tech-based solutions. Seek feedback and insight from all levels of your organization to gain a full scope of the internal culture and demands. The same survey determined that millennial managers are the most concerned at 51%.

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2024 Predictions: Better customer experience is on the way

Martech

Customer expectations will climb, demanding more personalization across all channels, including mobile apps. “AI Brands serious about leveraging AI might train models to pre-screen content for brand compliance, using AI as a first line of defense.” The result is that brands will be able to produce more content confidently.

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The Age of Automation for Sales and Marketing is Here

Zoominfo

Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. A recent ZoomInfo job description for senior director of revenue operations demonstrates this demand for versatility. The answer has little to do with the technology itself.