MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?
Martech
FEBRUARY 29, 2024
In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.
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