Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. The channel moves quickly, and marketers need to stay agile to move alongside it.

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

Sprout Social

JULY 15, 2021

What could you do with a larger social media department? As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. In the grand scheme of things, the social media profession is relatively new. If you said “a lot,” you’re not alone.

Social Media 118

Social Media Media Ad Building Bandwidth 118

Walker Sands

DECEMBER 12, 2023

If you have a client that operates in the channel or cybersecurity space, you probably know who Kyle Alspach is. Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. However, a channel angle helps.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Sprout Social

APRIL 19, 2022

Relying on one-way communication channels like lead capture forms won’t cut it. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. What is conversational marketing?

Social Media 101

Social Media Webinar Metrics Social Marketing Marketing & Strategy 101

Brandpoint

JANUARY 25, 2021

This February’s Social Media Strategies Summit looks a little different, just like many conferences have over the last year. Tiffany Rivers, the Director of Social Media at the Boys & Girls Clubs of America, understands this. Tiffany Rivers, the Director of Social Media at the Boys & Girls Clubs of America, understands this.

Social Media 129

Social Media Loyalty Brand Identity Branding 129

Exo B2B

SEPTEMBER 19, 2017

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them. Dig deeper when developing social media content.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post? Meet the team social media post examples include: Welcoming new hires to your team.

Social Media 99

Social Media Media Work Management Distribution 99

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. Set your pricing.

Paid Search Agency 99

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 99

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Sprout Social

DECEMBER 12, 2022

Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. Social media managers live and breathe social. Remember, you’re the expert.

Social Media 98

Social Media Media Paid Search Agency Advertising Agencies 98

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. That’s why outsourcing social media is so common for brands big and small. This guide breaks down the benefits, challenges and key considerations for anyone on the fence about social media outsourcing. The biggest benefits of outsourcing social media.

Social Media 120

Social Media Paid Search Agency Advertising Agencies Media 120

Vision Edge Marketing

NOVEMBER 16, 2021

A message map serves as a tool to ensure consistent internal, cross-functional messaging and external channels and touchpoints. We see in comments to social media. Essentially, we hear that they are pushing out messages, typically through email, social media, or some other platform hoping that something will stick.

Work Management 234

Work Management Bandwidth Marketing Management Paid Search Agency 234

Metadata

MAY 24, 2023

How we’re staying nimble with our paid media budget As last year ended, we shifted the conversation around our demand gen strategy. Instead of double clicking on the “do more with less” way of thinking, I think it’s time to consider the importance of diversifying your channel mix. But it’s not, and that advice would be reckless.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 108

Social Media Media Word of Mouth Business 108

Valasys

APRIL 19, 2024

In contrast, a company’s staff may need more formal training in copywriting, design, and digital & social media advertising. Time Savings Besides, hiring an ads agency frees up clients’ bandwidth by outsourcing time-consuming tasks. Large professional media buying departments unlock preferential rates.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Metadata

MAY 8, 2023

I spend a good chunk of my day asking myself questions like: When should I launch our next campaign, and on which channels? But it’s necessary mayhem; diversifying our channels is key to making sure our demand generation engine has what it takes to power us through 2023 so we can hit our revenue targets. I know you have, too.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

FMG Suite

APRIL 25, 2024

You can carve out content for social media the same way. Let them know there’s alternative media inside. Offer Multiple Communication Channels Investment research firm YCharts asked respondents in a recent survey, “Would more frequent communication give you more confidence in your advisor?” Reference a how-to or a guide.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Contently

MAY 6, 2022

She always looks at their social media channels to get to know them better before scheduling an initial conversation. Does this freelancer have the bandwidth to work with my brand? Often, freelance writers can also provide you with references or a list of previous clients to help you get a sense of their expertise.

Bandwidth 123

Bandwidth Sample Work Management Guidelines 123

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. In fact, on Instagram Reels have the highest reach of all media types on the platform.

Buy 118

Buy Video Marketing Template Bandwidth 118

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.

Planning 111

Planning Social Media Template Marketing Plans 111

Biznology

MAY 12, 2021

But when it comes to social media specifically, the folks at these two organizations have really put their finger on the issue for most companies. I cannot tell you how big the divide is between the people who actually manage social media for a company and people like business leaders and IT decision makers.

Bandwidth 104

Bandwidth Social Media Media Education 104

Sprout Social

JUNE 28, 2023

And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. And that bandwidth is only getting thinner. Why use marketing automation?

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Sprout Social

FEBRUARY 8, 2024

Use reporting tools in your help desk software to get a clear view of recurring issues, along with those that may not happen as often but take up a significant amount of bandwidth when they do. Social customer service tiers are a key tool for businesses looking to surprise and delight customers on the channel.

Work Management 108

Work Management Marketing Management Service Paid Search Agency 108

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. You’re going to be steering the ship.

Marketing AI 135

Marketing AI Social Media Trends Work Management 135

The Point

JANUARY 17, 2019

As a demand generation marketer, 2 data points from the report stood out: – contact rates were 400% higher when SDRs used 3+ media types; and – contact rates increased 100X when a call was attempted within 5 minutes. In the context of the report, the first point argues for SDRs to employ other channels beyond just phone and email.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Martech

SEPTEMBER 11, 2023

ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. Midjourney is housed within Discord , which is a channel-based platform that provides capabilities for the creator and developer community to share knowledge and build plugins and extensions.

Marketing AI 132

Marketing AI Generation Work Management Marketing Management 132

Scoop.it

MARCH 7, 2024

The goal of creating accessible content is to provide an inclusive and equal experience for all users and across all content types—blogs, social media, website forms, and even email. Users with limited internet speed and bandwidth. Content creators and businesses utilizing social media management tools to reach a broader audience.

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Sprout Social

JUNE 7, 2021

Instagram DMs can be a powerful channel for customer service and cultivating relationships with your audience. However, overwhelming message volumes, inefficient workflows and a lack of structure can prevent social media teams from making the most of this engagement—and even hamper response times.

Work Management 130

Work Management Bandwidth Autoresponders Viral Marketing 130

Oktopost

MARCH 21, 2022

It might seem like you don’t have the bandwidth to implement a great employee advocacy program with all the other things you’re doing. Olivia Messina is Oktopost’s Social Media and Community Manager. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Love Going Behind the Post?

Bandwidth 13

Bandwidth Youtube Social Media Top of Funnel 13

Martech Advisor

OCTOBER 14, 2019

Accomplishing marketplace recognition stems from brands leveraging consumers’ steadfast reliance on media. That’s where media execution comes into place, writes, Kiersten Toye, Marketing Writer at Digital Remedy. Accomplishing marketplace recognition stems from brands leveraging consumers’ steadfast reliance on media.

Media 57

Media RFP Marketing Management Advertising Agencies 57

Contently

DECEMBER 13, 2022

As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on social media. Social media: Likes, shares, and comments. Conversion means different things to different businesses. Email: Open rate, click-through rate.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Sprout Social

JUNE 25, 2019

After all, businesses have their hands full when it comes to social media and customer expectations. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. That’s where a social media marketing agency can be a lifesaver. OK, fair question. And rightfully so.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Paid Social Agency Social Media 96

Sprout Social

NOVEMBER 9, 2021

This is especially true for branded channels. In this guide, we’ll highlight how to get more YouTube subscribers and inspiration for brand channels starting from scratch. This represents a key milestone for fresh branded channels to achieve. Listening to channel feedback and suggestions. Increased authority.

Youtube 139

Youtube Tips Tools Social Media 139

Sprout Social

APRIL 26, 2023

With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. How we tested adding links to content on LinkedIn Social media is part art, part science. Impressions? Our social team designed an experiment to answer this question. “I

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Oktopost

MARCH 23, 2022

It might seem like you don’t have the bandwidth to implement a great employee advocacy program with all the other things you’re doing. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative.

Bandwidth 62

Bandwidth Ad Building Ad Frequency Paid Search Agency 62

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). The reason for this is simple.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231