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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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Balancing social resources across multiple business lines

Sprout Social

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. It’s so much more than posting.

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Managing Your Paid Media Budget Like a Performance Marketing Pro

Metadata

How we’re staying nimble with our paid media budget As last year ended, we shifted the conversation around our demand gen strategy. If this were 2018, I’d tell you to allocate your budget however your heart desires. In Metadata, you can allocate a certain amount of spend towards specific channels and goals.

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Is social media outsourcing the best way to grow your presence?

Sprout Social

If you’re considering social media outsourcing, we get it. That’s why outsourcing social media is so common for brands big and small. This guide breaks down the benefits, challenges and key considerations for anyone on the fence about social media outsourcing. The biggest benefits of outsourcing social media.

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10 social media reports to help showcase your expertise in 2021

Sprout Social

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

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How marketing automation empowers your team, and whole org

Sprout Social

And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. And that bandwidth is only getting thinner. Why use marketing automation?

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). Before you can determine how much budget to allocate to email marketing, it’s important to establish your goals and priorities.