Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

76 percent of B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting these posts were effective. Social ads ranked slightly lower, with 74 percent of B2C marketers using them and 59 percent reporting them effective.

2011: The Year of the Online SMB

Biznology

I am declaring 2011 the Year of the Online SMB. I like the definition of an SMB being under 100 employees, but up to 500 employees can be deemed an SMB also. There are no hard and fast criteria for determining SMB status but we all know one when we see one. Google Place Pages, Hotpot, Boost, Tags, and whatever else Google has up its wealthy sleeves are all pointed directly at the SMB market, both B2C and B2B. Image by Getty Images via @daylife.

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Why SEO Is Even More Important For SMEs During Coronavirus

Webbiquity

Regardless of whether you have a B2B or B2C company, these tools can help boost traffic to your site and grow revenue. Search Engine Optimization (SEO) brand recall coronavirus COVID-19 ecommerce Gary Sweeney local SEO lockdown pandemic SMB SMEGuest post by Gary Sweeney.

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Ultimate Small Business Marketing Guide [Updated 2020]

SendX

If you are a B2C business, it can work quite effectively in a bunch of geographies. smb marketing email marketing web push notificationsSetting the Stage. Growing your business is hard. Growing predictably at a fast pace is way harder.

[Updated 2018] Ultimate Small Business Marketing Guide

SendX

If you are a B2C business, it can work quite effectively in a bunch of geographies. smb marketing email marketing web push notificationsSetting the Stage. Growing your business is hard. Growing predictably at a fast pace is way harder. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. However, doing that is easier said than done.

Marketing Automation Tactics for Small Businesses

Sharpspring

For example, a B2C store could have their “locations” page only provide the closest stores to a viewer’s geotag. Company Blog Digital Marketing Strategy Email Drip Campaign Lead Scoring Marketing Automation SMB

True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer – Sales Tech Star

TrueInfluence

True Influence’s B2C to B2B Identity Graph Triangulation™ matches the research now being done primarily in people’s homes to their corporate identities. business environment, it is not surprising that the SMB market continues to grow faster than the Enterprise market.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Younger buyers rely more heavily than their older counterparts on social media as key influence in SMB purchasing decisions–but not by all that much. However, B2B marketers are less active on social media than their B2C counterparts, with only 32% engaging on a daily basis compared to 52% on the B2C side. 86% of B2B firms are using social media, compared to 82% of B2C outfits.

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Not Just Another Marketing Event

Oracle

It is real people sharing real stories from the real world of marketing, be they B2C, B2B, Enterprise & SMB/MM, and customers & prospects. There is no shortage of marketing events these days. Many are very worthwhile while others are, well are a little less than to be desired shall I say? Rest assured the Modern Marketing Mashup, hosted by Oracle Marketing Cloud is not just another one-size-fits-all marketing event. It's also not an excuse for an after-work happy hour.

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Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

Oracle

Virtually every company in the marketing automation space – from SMB players like HubSpot and Pardot to B2C specialists like Neolane to up-market companies like Eloqua – offers a viable social media component to their demand generation system. by Joe Chernov | Tweet this Despite what the press releases would have you believe, “social marketing automation” wasn’t born today.

How to Automate Your Digital Marketing Using a Smart Marketing Dashboard

B2B Digital Marketer

A firm believer that every SMB should have an unfair advantage to compete against unlimited marketing budgets. 04:02 – Differentiating B2B and B2C for small businesses. B2B Digital Marketers need to stay ahead and use new insights to keep their business relevant and successful.

The Ultimate B2B Marketing Glossary

Marketing Envy

B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. B2C customers are consumers, and B2B customers are companies. Small and Medium Business is long and hard to say, but SMB just rolls off the tongue.

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Sales Enablement: What Does Sales Need From B2B Marketing?

B2B Digital Marketer

As a team builder in technology firms spanning communication, manufacturing, hardware, software, and services, Joe has a great mix of experience in large corporate and SMB, including public, family, strategic investor, and PE-owned businesses. 15:59 – B2B vs. B2C distinction.

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

This paves the way for a much simpler implementation of hypertransactional PDG wherein SMB and transactional contacts can Engage, be Nurtured, and self-Convert into new business without a lead developer or inside/outside seller even having to intervene. – Adobe will be a gateway (for Marketo) to B2C; Marketo will be a gateway (for Adobe) to B2B. A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. Good morning.

True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer

TrueInfluence

True Influence’s B2C to B2B Identity Graph Triangulation™ matches the research now being done primarily in people’s homes to their corporate identities. business environment, it is not surprising that the SMB market continues to grow faster than the Enterprise market.

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True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer – CustomerThink.com

TrueInfluence

True Influence’s B2C to B2B Identity Graph Triangulation™ matches the research now being done primarily in people’s homes to their corporate identities. business environment, it is not surprising that the SMB market continues to grow faster than the Enterprise market.

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True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer – TalkCMO

TrueInfluence

True Influence’s B2C to B2B Identity Graph Triangulation™ matches the research now being done primarily in people’s homes to their corporate identities. business environment, it is not surprising that the SMB market continues to grow faster than the Enterprise market.

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True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer – TMCnet.com

TrueInfluence

True Influence’s B2C to B2B Identity Graph Triangulation™ matches the research now being done primarily in people’s homes to their corporate identities. business environment, it is not surprising that the SMB market continues to grow faster than the Enterprise market.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. New TCO Calculator: EMC SMB Virtual Solutions Advi.

B2B Marketers Should Take Another Look at E-Commerce

Biznology

Today, 100% of Symantec’s $300 million SMB sales run through this channel, which is operated for them by the SaaS outsourcing supplier Rainmaker Systems. Ease of use is the competitive watchword today, according to Forrester’s recent study “Thrive by Adopting Proven B2C Principles.”. Photo credit: Wikipedia. E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look.

True Influence® Identifies B2B Industry Intent Trends During COVID-19 – MarTechCube

TrueInfluence

True Influence’s B2C to B2B Identity Graph Triangulation™ matches the research now being done primarily in people’s homes to their corporate identities. business environment, it is not surprising that the SMB market continues to grow faster than the Enterprise market.

True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer – Daily Herald

TrueInfluence

True Influence’s B2C to B2B Identity Graph Triangulation™ matches the research now being done primarily in people’s homes to their corporate identities. business environment, it is not surprising that the SMB market continues to grow faster than the Enterprise market.

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True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer – International Business Times

TrueInfluence

True Influence’s B2C to B2B Identity Graph Triangulation™ matches the research now being done primarily in people’s homes to their corporate identities. business environment, it is not surprising that the SMB market continues to grow faster than the Enterprise market.

SMB 52

True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer – MarTech Series

TrueInfluence

True Influence’s B2C to B2B Identity Graph Triangulation™ matches the research now being done primarily in people’s homes to their corporate identities. business environment, it is not surprising that the SMB market continues to grow faster than the Enterprise market.

SMB 52

Breaking Into Enterprise Sales: How To Close $100K+ Deals

Outreach

After more than a decade of experience, Barbara knows that the enterprise sales process is an entirely different beast when compared to SMB. In contrast, B2C sales and selling to SMBs can come to a conclusion within a matter of days. Barbara Weaver Smith is a modern-day Captain Ahab, but instead of hunting sea mammals, she trains thousands of people from small and midsize companies to scout, hunt, and harvest whale-sized sales deals.

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26 Acronyms Every B2B Marketer Should Know

Triblio

B2C (Business-to-Consumer): a term that refers to direct transactions between businesses and consumers who are the end-users of its products and services.

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2013 Year in Review: Top 6 focus areas for B2B marketers this year

B2B Lead Generation

Social media has made more of an impact on B2B than B2C” Richard Margetic @ByJove at @Dell [link] @B2BLeadBlog #Social #B2B. Social media has made more of an impact, significantly on B2B than B2C. In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn.

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Open Letter to Scott Brinker: Suggestions for Next MarTech Conference

Customer Experience Matrix

Someone else said they were surprised at how many had a B2C focus, although that was more an observation than a complaint. If things get really big, you could also split B2B vs B2C or enterprise vs. SMB. Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. Do you NEVER sleep?)

Can you do top-of-funnel marketing automation without CRM?

Biznology

Fortunately for SMB marketers, CRM is becoming main stream. While general-purpose CRM (like Zoho, Salesforce or Pipedrive) play well with marketing automation platforms, many B2C businesses use proprietary CRMs, purpose built for specific industries: pest control, home health aides, dentistry, and dozens of others. If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns.

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Top 14 Social Media Management Tools for 2021

Oktopost

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. HootSuite is one of the standard-bearers for B2C social media management solutions. Relatively pricey when compared to other SMB solutions.

Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

B2B or B2C?: G Suite offers both B2B and B2C services for individuals and companies. B2B or B2C?: Netflix is a B2C media-service provider for entertainment purposes. B2B or B2C?: B2B or B2C?: Dropbox offers both B2B and B2C services. B2B or B2C?:

How Should I Prioritize the Marketing Budget for My Small Business?

BenchmarkONE

To really stretch your SMB marketing budget as far as it can go though, you need to go in with a plan. And according to Web Strategies, B2C companies tend to spend more on marketing than B2B companies. Effective small business marketing requires a savvy mindset. It also requires having a proper hold on your priorities, including what you should be spending on marketing and where you should be spending it. A small business marketing budget tends to be limited — but that’s okay!

Why Is B2B Content Marketing Different And Challenging

Unbound B2B

B2B content is different than B2C content. B2B Content Marketing vs. B2C Content Marketing. Here’s a visual difference between B2B and B2C content marketing strategies for your better understanding. Source: The Balance SMB.

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations.

6 Best Free Digital Marketing Tools for Small Businesses (National Entrepreneurs Day Special)

Martech Advisor

And this is even more important if you’re operating in a B2C segment, like apparel, consumer electronics, professional services, etc. Cobiro - Next on your SMB marketing roadmap is paid ads on Google. Every November, National Entrepreneurs Day recognizes and celebrates the contribution of newly minted business owners. And to help you on this journey, we’ve put together a quick guide to digital marketing success.

8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

Gediehn, who typically focuses on B2C clients, has noticed a growing need for B2B companies to do more digital marketing because of COVID-19, particularly in the realm of sales support that directly contributes to business growth.

Top 10 Customer Data Platform (CDP) Software Companies for 2020

Martech Advisor

Deeper specializations: In addition, CDPs today tend to organize by specialization: CDPs specializing in B2C or B2B industry applications. CDPs designed for the distinct needs of enterprise, mid-market or SMB scale organizations. They serve enterprise size B2C marketers across all industries, and while primarily a CDP, they also offer personalization solutions(s); ML recommendation engine and native integrations to external activation platforms.