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87 More Vital Social Media Marketing Facts and Stats for 2012


What will likely be the hot trends in social media over the next couple of years? 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. eMarketer ). eMarketer ). 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

The Nifty 50 Top Women of Twitter for 2011


Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D.

Trending Sources

83 Exceptional Social Media and Marketing Statistics for 2014


2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? (No, B2B Marketing ).

Email Marketing Trends and Stats


We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. – eMarketer.

Stats 19

33 Thought-Provoking B2B Social Media and Marketing Stats


As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

Stats 140

How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service. According to a study done by eMarketer and referenced in the above Hootsuite article, 39 percent of B2B professionals found that social selling reduced contact research time, 33 percent found that it increased the number of incoming leads, and 31 percent found that it leads to deeper relationships with clients.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. eMarketer ).

Converting B2B Leads Through Social Content: 3 Keys to Success


For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. It’s important to keep this trend toward visual content in mind when planning your content strategy.

Lead 83

6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future. I’ve partnered with some amazing people to present to you the trends to watch and plan for in 2016.

6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


What social media developments and trends should I be watching? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

The State of Marketing Technology, in 12 Charts


When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. CRM tools like Salesforce took a close second, which isn’t surprising considering their ubiquity in B2B marketing.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ). eMarketer ). eMarketer ). eMarketer ). B2B Lead Blog ). eMarketer ). B2B Lead Blog ).

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Best Social Media Stats, Facts and Marketing Research of 2010


How are consumers and b2b decision makers using social media in their buying processes? At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. by eMarketer.

Stats 77

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. e-Strategy Trends ). B2B Marketing Insider ).

9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites.

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50 Stats to Help You Choose The Right Social Networks for Your Brand

Modern B2B Marketing

For B2B, it can be challenging to determine whether latest and greatest platforms are worth the investment. Twitter. Twitter has 313 million monthly active users. Twitter. adults) use Twitter. Video is the fastest-growing media type on Twitter. Twitter.

10 Groups to Join on LinkedIn if You’re in Marketing


From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. B2B Technology Marketing Community. B2B Content Marketing. eMarketing Association Network.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Marketers must focus on conversation this year more than ever… the rise of voice search aligns with this trend and is certainly not something to be ignored. Below is a list of the top 50 influencers talking about MarTech on Twitter. Twitter Handle. B2B Marketing.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

5 Marketing Predictions & How To Prepare For Them

Modern B2B Marketing

So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but Modern B2B Marketing b2b Consumer

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

5 New Year’s Resolutions for Marketers


I’ll also make it a habit to check out industry trends to find out what’s top-of-mind for today’s marketers. The Content Marketing Institute has some great information, and so does eMarketer. There’s something very optimistic about the people who make New Year’s resolutions every year.

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36 Sensational Social Media Stats and Facts


Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. eMarketer ). eMarketer ).

Stats 82

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. I love Twitter.

Top 20 Content Marketing Blogs You Should Read Every Day

Marketing Insider Group

And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. Digiday (@ Digiday ) covers the latest trends in digital marketing.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. B2B Marketing Online , September 20, 2010. B2B (2706).

The Rise Of Emoji Marketing

Marketing Insider Group

Brands are using emojis to communicate with their target audience , to infiltrate their mobile phones, to demonstrate that they are on top of the latest communications trends, and also to convey messages in elegantly simple ways.

3 Viral Marketing Campaigns That Are Worth the Catch

Modern B2B Marketing

According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. Taco Bell celebrated with the launch of the #TacoEmojiEngine on Twitter.

Viral 47

Marketing Research to Bookmark for Your Next Blog Post


Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. Snapchat Passes Twitter in Daily Usage. 10) eMarketer.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

The Top 10 Stats from 2015 that Show the Importance of Video Marketing

Content Standard

hours each day watching video content in front of a screen in 2015, eMarketer reports. B2B Video Blossoms. Seventy-three percent of B2B marketers surveyed said their video marketing is generating positive results, according to a study from ReelSEO.

Stats 55

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. Marketers will improve on their ability to measure the value of their Content Marketing – currently according to CMI, only 30% of B2B marketers can measure the value of their content marketing spend.

A Long List of Social Media Advertising Stats


Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. Often these trends rise rapidly in a year or two and plateau. That may have a little something to do with Twitter’s great focus on mobile….

Stats 39

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


” Or that49% of B2B journalists write blogs, and 84% are on Twiter? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives.

56 Reasons Why Content Marketing Works

Marketing Insider Group

58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 80% of B2B marketers who have a documented content strategy are creating more content than they did one year ago. Emarketer ). Twitter drives amplification for brand messages.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. What are the latest trends in search? How to use social media for B2B - Chris Koch , March 19, 2010 A guide for how to use social media in B2B that does not involve talking about the specific tools. Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010 It’s the ultimate question in marketing: What effect did this campaign have on revenue?

Why Social Customer Service Matters, and How to Do It Right

Modern B2B Marketing

What trends are shaping customer service on social media this year? According to a recent report by eMarketer , 60% of consumers want easier access to online support channels, and 80% have stopped doing business with a company because of poor online customer support.

8 Steps to Achieving Search, Social & Content Marketing Success

Marketing Action

According to a recent eMarketer survey , content marketing and conversion rates have climbed to the top of the list of emerging digital trends. Recent studies have indicated that B2C and B2B companies with 101+ pages of content on their websites generate 2.5X

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality.