Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners.

Analysis 229

Analysis Budget Programs B2B Work Management 229

KoMarketing Associates

SEPTEMBER 25, 2014

Call me crazy, but I think this idea even applies in the world of B2B content marketing. So, in other words, if we were to think about content marketing as being an academic year, here’s what it might look like: Review of 2014 Content Marketing Trends. 2014/2015 Content Marketing Trends. Source: State of Digital ).

B2B Marketing 120

B2B Marketing Content Marketing B2B Emarketing 120

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). More than 70 percent of B2B buyers consume blog content while on their buyer journey. B2B marketers are more likely to use blog content in their marketing efforts than B2C marketers. Jumpshot ). Moz ). ( serpIQ ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

JANUARY 10, 2022

B2B content marketing studies and research: B2B content consumption grows again. If it seems to you that you are seeing more B2B content that is more engaging and effective, you aren’t imagining things. New research shows that B2B content engagement growth increased from 2020 to 2021. Click To Tweet. percent (2021).

Studies 124

Studies Research Emarketing SMS 124

Porch Group Media

OCTOBER 1, 2020

Campaign Monitor, 2019) 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020) 31% of B2B marketers say email newsletters are the best way to nurture leads. eMarketer) Relevant emails drive 18x more revenue than broadcast emails. Click here to learn more.

Stats 71

Stats Email Marketing Trends Planning 71

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. The trend continues to just over 70% by 2019. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

SEPTEMBER 16, 2014

Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. B2B Online Marketing Blog Mobile Marketing mobile marketing responsive web design'

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. 65% of B2B marketers have not established lead nurturing, and 79% of B2B marketers have not established lead scoring.

Stats 79

Stats Email Marketing Trends Work Management 79

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Here is one of the graphs from the eMarketer study.

Social Media 53

Social Media Emarketing Forrester Media 53

ViewPoint

MAY 9, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. In discussing overall digital ads, eMarketer reports just over $50 billion was spent, which represents a 27 percent increase over the previous year.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. 80% of social media B2B leads come from LinkedIn. Emarketer estimated that the ad spending on social video in the US increased by 38.1% As with all marketing channels, social media is continually evolving. Social Media Advertising Statistics. during 2018, reaching $7.85

Social Media 58

Social Media Social Marketing Trends Media 58

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. It’s no secret that content marketing is on the rise for both B2B and B2C, but it’s very interesting that more marketers are looking to invest in curated content ( source ). MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

ViewPoint

APRIL 25, 2011

Yet B2B marketers seem to be more focused on lead generation than the rest of the process. PC: Several reports have been published recently about marketing trends and goals. Lead generation is always high on the list and lead nurturing is trending at the bottom of the heap. Is that a problem? What drives social media engagement?

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

ClearVoice

JUNE 19, 2023

Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. ( eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. WARC ) A good ABM strategy can increase marketing revenue by 208%.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

NetLine

DECEMBER 11, 2020

This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer. With the holidays rapidly approaching, we wanted to share this piece with you so you could see just how diverse and fascinating the B2B retail industry truly is.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Outbrain

JANUARY 25, 2021

That being said, 5 major trends are emerging that have been with us for some time now and will continue on their path regardless of current influences. 5 Major Digital Marketing Trends. According to eMarketer, for 61% of customers, inclusion is a crucial factor for brand loyalty. More Trends? Endless feeds.

Trends 41

Trends Advertisements Advertising Buy 41

The Brit Agency

APRIL 23, 2019

The business-to-business (B2B) digital advertising market in the US grew by roughly $1 billion in 2018 and will surpass $6 billion in 2019, even though the market “still lacks maturity” - according to a new eMarketer report titled ‘ US B2B Digital Advertising Trends ’. in 2019 to reach $6.1 billion, up from $2.91

Advertisements 40

Advertisements Advertising Emarketing B2B Marketing 40

Martech Advisor

SEPTEMBER 26, 2019

Let’s look at ten B2B display advertising strategies as we head towards 2020. There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. This couldn’t be further from the truth. Know the Campaign Goals.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Zoominfo

OCTOBER 22, 2019

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. billion in 2017.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. The Adoption of B2B Programmatic. billion ($2.69

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

Ambal's Amusings

APRIL 21, 2010

How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Hubspot

JANUARY 27, 2020

For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research. eMarketer ). eMarketer ). eMarketer ). Image Source: eMarketer. The AR/VR market is currently estimated at $1.6 billion ( IDC ). In 2019, 42.9 million people in the US used a VR product, and 68.7

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Meerkat Marketing

JANUARY 28, 2022

LinkedIn continues to showcase that it is a powerful social media platform, especially with its ability to reach a B2B audience. B2B Marketing: 4 out 5 LinkedIn members drive business decisions (LinkedIn, 2021). 90% of B2B marketers use LinkedIn for organic social marketing (Content Marketing Institute, 2021).

Statistics 52

Statistics Linkedin Optimization Paid Search Agency 52

KoMarketing Associates

APRIL 2, 2012

A recent article from eMarketer highlighted the fact that users spent an average of 3.3 We believe Google+ Pages for Business will become significant , and require the B2B marketer’s attention. Social Networking for B2B Marketing: The development of any social networking community—Google+ Circles, Facebook Fans, etc.—could

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

B2B Marketing Traction

JUNE 4, 2015

According to eMarketer , adults spend (on average) five and a half hours on video content every day. But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. A video about an important issue or a trend in your industry.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. However, when these finding were broken out by B2B and B2C, objectives varied slightly. Communicating with customers was a primary goal for marketers of both groups (78% B2C, 74% B2B).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

The Lead Agency

NOVEMBER 15, 2017

The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. What is a B2B Influencer?

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. That Is A Lot Of Time Spent Online Using Social Media The 7 Burning B2B Social Media Questions Why Do You Tweet? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Bluetext

APRIL 22, 2020

The COVID-19 Pandemic has expanded the “stay at home” audience for B2B businesses. . If your business is B2B, you should be aware of these audience changes and adapt your marketing tactics to keep up with the current trends. For B2B businesses, digital media channels are seeing a serious uptick in volume and inventory.

B2B Marketing 28

B2B Marketing B2B Thought Leadership Paid Search Agency B2B 28

Adobe Experience Cloud Blog

OCTOBER 17, 2017

Using historical data, marketers can see trends in email delivery and engagement metrics and break results down by audience, content, and platform. When it comes to audience attention, according to a study by eMarketer, 83% of B2B buyers say company websites are the most popular channel for online research. Why is this critical?

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Content Standard

AUGUST 19, 2015

The problem is, they just can’t seem to make it work well as part of their lead-generating B2B marketing strategies. Only 12 percent of B2B marketers rated their content marketing efforts as high-performing, lead-generating engines, according to a Q2 report from the CMO Council and the Content ROI Center.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 40

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. billion in 2020. But what platforms are best for financial services?

Social Media 84

Social Media Work Management Marketing Management Service 84

Only B2B

DECEMBER 23, 2019

B2B Demand Generation Strategies: 6 Essential Components. According to eMarketer 62.6 For example, buzzsumo free tool to search for trending content or Workstreams Ad word performance grader. appeared first on Only-B2B. I am not surprised. A Case studies are winners too! percent of U.S. But is that enough? Not really!

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Business Brainz

DECEMBER 3, 2020

Folks in the B2B space are well versed with the revolution brewing in the world of B2B marketing. As ABM is a highly targeted sales and marketing approach, it becomes important for B2B marketers to interact with their target accounts with the right messaging. Research can help B2B marketers in building engaging content.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

Business Brainz

DECEMBER 3, 2020

Folks in the B2B space are well versed with the revolution brewing in the world of B2B marketing. As ABM is a highly targeted sales and marketing approach, it becomes important for B2B marketers to interact with their target accounts with the right messaging. Research can help B2B marketers in building engaging content.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52