KoMarketing Associates

MAY 13, 2020

If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is B2B content marketing?” Well, oftentimes, the top few spots of organic rankings, especially for competitive terms, are taken up by websites with a massive business (and domain authority) behind them. Why is this so important?

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Specific domains. Google Search Console. Publisher size.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Marketing Insider Group

JANUARY 25, 2021

B2B buyers start with a search 71 percent of the time. That number likely grew in 2020 when more B2B audiences shifted to digital channels due to the coronavirus. It has a critical role in SERPs (search engine results pages). Support perspectives or claims with reputable statistics and data from a high domain authority website.

Paid Search Agency 347

Paid Search Agency Advertising Agencies Ad Agencies SEO 347

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. But, consistent blogging efforts, can increase the number of inbound links to your domain, particularly those from top-tier websites. Looking to elevate your B2B digital marketing efforts?

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Directive Agency

SEPTEMBER 21, 2018

Today we’re going to answer a question from Quora, that we also get from our clients a lot, which is: “What are the best techniques for off page SEO in B2B?” The reality is search engine optimization for your B2B company should be about your brand , not about your website. Use Share of SERP for Guest Posting.

SEO 71

SEO B2B Best Practices SERP 71

KoMarketing Associates

SEPTEMBER 14, 2017

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. In this post, I will introduce seven items that B2B marketers should pay attention to when practicing Baidu SEO. percent were search engine users. Let’s dive in: .

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Experts claim that visitors who stay on your website can still improve its SEO , even if they don’t come from the SERP. ↑ Backlinks from social media. Some of the best links are earned organically.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Marketing Insider Group

MARCH 13, 2023

Most Resourceful: Contract Logix Contract Logix, a B2B SAS company, needed an effective way to teach potential clients about their contract management software. All of their efforts earned them the title of “2020 Content Award Finalist” for Best Overall Editorial , Best B2B Branded Content , and Best New Digital Publication.

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Webbiquity

JUNE 5, 2019

Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors. Serpstat provides information on over 180 million domains, compared to SEMrush’s 87 million. Domain visibility and tracking. billion for the US alone.

SEO 158

SEO Tools Paid Search Agency API 158

Sana Commerce

MAY 17, 2023

In today’s highly competitive digital landscape, B2B e-commerce SEO can be a key differentiator in an organization’s success. For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. What is SEO and what does it mean for companies selling B2B?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Excelsior Research

FEBRUARY 7, 2022

Are users searching for solutions on SERPs? With good domain authority backlinks, you can increase your website authority. It shows the number of people typing a keyword in SERPs to search for a query. appeared first on Top B2B Market Research company in India : Excelsior Research. You are not alone. Read More ».

Keywords 98

Keywords Research Marketing Websites SERP 98

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. B2B Lead Generation Sources. Types of B2B Lead Generation Strategies.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Webbiquity

SEPTEMBER 20, 2019

All you need is a domain, web hosting, basic understanding of on-page SEO best practices , and most importantly, an SSL certificate. You could choose a cheap SSL from SSL2BUY for your domain with same encryption you’d get from a direct certificate authority.

SEO 164

SEO CMS Development Tips Lead Scoring 164

Directive Agency

MARCH 26, 2019

Let’s talk about critical B2B marketing metrics, or what we call: KPIs – key performance indicators. ” — So, today, we’re going to go over nine B2B marketing KPIs that are best for your business, what these metrics mean, and which ones we care about most here at Directive. Referring domains.

Top of Funnel 61

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 61

Conductor

JULY 14, 2022

This is important because, during the update, many of the domains that lost market share and rank were Wikipedia and dictionary-type websites. The commonality I saw between all of my customers, from e-commerce to healthcare and B2B, was a decrease in owned and not owned local result types. Director of Customer Success. Next steps.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Golden Spiral

MAY 2, 2019

Google your own company, without the domain. Or maybe your SEO efforts have paid off and you’ve won a place in the coveted top 10 organic search positions that make up the other 70% of the Search Engine Results Page (SERP). It’s easy for B2B companies to overlook GMB, but you shouldn’t. Is your company in the search results?

Paid Search Agency 86

Paid Search Agency Paid Content Google B2B Marketing 86

Navigate the Channel

DECEMBER 7, 2022

The global B2B E-Commerce market was valued at more than $8 trillion in 2021 and is projected to be $18 trillion by the year 2030, according to MarketWatch. online B2B online sales will continue to surge at home and worldwide. The B2B U.S. The B2B U.S. A little background first. market in 2022 is more than $6.7

eCommerce 65

eCommerce Domain POS Fulfillment 65

Inbox Insight

MARCH 15, 2023

B2B content syndication programs have become an increasingly popular way of reaching a wider audience, and email is an integral part of it. Reading time: 4 minutes What is B2B content syndication? This in turn will help to build your domain authority as Search Engines will view your content as more trustworthy.

Lead Scoring 52

Lead Scoring Lead Ranking Content High Quality Lead 52

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

The Lead Agency

NOVEMBER 11, 2020

Guest blogging attracts traffic to a website and boosts domain authority as it generates external links from high-authority domains. 57% of B2B marketers say they struggle with producing content consistently , yet they know the value of having regular content posted to their site. It can also boost a website’s SEO.

Effectiveness 62

Effectiveness Marketing & Strategy Guidelines Lead Scoring 62

Moz

DECEMBER 17, 2020

Posted by Joyce.Obility In the B2B space, it's important to be realistic about who your competitors are. Thank you for joining me today as we talk about SEO competitive analysis for B2B businesses. Sometimes we see millions of links and have a Domain Authority of 98. My name is Joyce Collardé. I am the SEO Supervisor at Obility.

Analysis 61

Analysis SEO B2B Top of Funnel 61

KoMarketing Associates

SEPTEMBER 11, 2013

As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Fortunately, Google Webmaster Tools offers an interactive landing page for marketers to better understand the components of search engine results commonly found Google SERPs. Search Result Title.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!).

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Google starts clipping off title tags in the SERPs around 50–60 characters (ish) depending on screen size. So keep your title tags around this length.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. SERP Simulator - A glance at how your website appears on Google.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Directive Agency

APRIL 15, 2022

Finally, competition with other websites, such as competitor websites, can often be one-sided due to domain authorities and as age of websites is factored into Google’s rankings, new websites and startups can often find themselves struggling to establish their websites in the SERP (search engine results page). So, what is the SERP?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Hubspot

FEBRUARY 20, 2020

It helps Google find your website, add it to its index, associate each page with searched topics, return this site on search engine results pages (SERPs), and ultimately drive the right people to your content. That's exactly what website indexing does in the context of search engine results pages (SERPs).

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” The document is broken into 14 categories including SEO Analysis, Domain, Links, Keyword, Social Media, Developer and Data Sources, to name a few. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Aberdeen

JANUARY 10, 2020

Content syndication should be part of any B2B marketer’s plans to increase brand awareness. When handled properly, content syndication can build backlinks to your website, build domain authority, and help your site climb the SERP ranks. The Value of Content Syndication for Brand Awareness. And that shouldn’t come as a surprise.

Tactics 72

Tactics Brand Identity Branding Ad Building 72

DAGMAR Marketing

APRIL 15, 2022

percent of SEO-generated leads are converted into sales ( Business 2 Community ) 61 percent of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative ( Entrepreneur ) Organic SEO results receive 94 percent more clicks than paid ads displayed in search results ( MonsterInsights ).

Statistics 94

Statistics SEO POS Lead Scoring 94

seo.co

JANUARY 29, 2021

This is true whether or not that site has high or low domain authority. In this case, your blogger outreach campaign can outsource your brand marketing to B2B businesses and companies that have good relationships with wellness and fitness blogs. . Do your relevant keywords continue to rise in the SERPs, like this?

Blogger 72

Blogger Outreach Service Advertising Agencies 72

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Video can help improve your website’s ranking on search engine results pages (SERPs). Grow Revenue.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Marketing Insider Group

MAY 22, 2023

In fact, 26% of B2B marketers are already using AI chatbots in their marketing strategies, and have gained between 10-20% more leads because of it. What are the best ways for B2B companies to find influencers to collaborate with? What are the best website analytics tools B2B businesses can use? Image Source: ChatGPT-3.5

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Aberdeen

JANUARY 10, 2020

Content syndication should be part of any B2B marketer’s plans to increase brand awareness. When handled properly, content syndication can build backlinks to your website, build domain authority, and help your site climb the SERP ranks. The Value of Content Syndication for Brand Awareness. And that shouldn’t come as a surprise.

Tactics 59

Tactics Brand Identity Branding Ad Building 59