What is Social Demand Generation?

Oracle

Marketers have long been used to drawing up plans. But as social media has gone from the beta test to a part of everyday life , sticking to a detailed marketing plan has become virtually impossible. It’s a bit like arranging your home while driving the moving van: you can try to put all the pieces in place, but you can’t predict the bumps and curves in the road. It serves as an on-ramp to social media for demand marketers.

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

Recently, I published two articles related to 5 ways buyer behaviors are affecting B2B sales , and 5 ways they are affecting B2B marketing. Without question, changing buyer behaviors are also impacting how we think about Demand Generation or as it has been conventionally called – lead generation. What needs to change you might ask? An easy answer is to say plenty. It is easy to go on doing the same thing and call it something new.

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8 Key Demand Generation Strategies to Capture & Convert High-Quality Leads

Single Grain

On the face of it, lead generation is not a complex concept. This marketing tactic is simply a way to find and connect with the right people at the right time to grow your customer pool. That is why companies should focus on their demand generation process first.

How Sage Does Social Demand Generation

Oracle

by Jesse Noyes | Tweet this When it comes to social media plenty of companies like it, want it, can’t get enough it. But many demand generation marketers don’t know what to make of it. Sage , a global provider of business management software and services however, has made social a key part of its demand activity. Best of all, they are actually engaging and generating leads through social. In the beginning you really have to start out with a plan.”.

Connecting the Dots Between Social Media & Demand Generation

Oracle

by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. She’s also a contributor the Grande Guide to Social Demand Generation. Too often, different marketing functions operate in their own little silos—demand generation isn’t supposed to play on the social playground and vice versa.

4 Steps for Getting Your 2013 Demand Generation Plan Going

Oracle

I don’t know about you, but I’ll be spending the next few weeks, head down, coming up with a demand generation plan for 2013. Well, simply you need time to analyze past results, come up with a creative direction and coordinate with your team and others. And by now you should have enough data on previous campaigns to start drilling down into what works and what flopped. Sit down with your boss and your team to decide what the goal is.

Can Polls Make Your Demand Generation More Engaging? [CHART]

Oracle

The survey results indicated Marketers’ #1 problem was generating more sales-ready leads. Only 20% of Marketers were confident in their B2B demand gen program’s effectiveness. So I decided to find out if polls make demand generation programs more engaging and effective. For example, 30,000 B2B emails were sent with a rich media poll. Are you still using static content such as Whitepapers on your website for prospects to download?

Demand Generation Strategies: Biggest Shifts Happening in Marketing Strategy

SmartBug Media

As a marketer, being flexible and adapting to the ever-changing world as we know it will be your greatest strength. You’re probably wondering, “What do I need to know to get started on the right foot this year?” Demand Generation Strategies for 2021 You Need Right Now.

4 Steps for Making Demand Generation More Social

Oracle

by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social. While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value. It’s one thing to tweet about your company and build a Facebook page, but B2B firms are now looking to tie Social to measurable lead generation. And you don’t need to be an HTML jockey.

4 Ways to Manage Change Management For Successful Demand Generation

Oracle

by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation? As CEO and Principal of ANNUITAS, Carlos drives strategy and leads core practice teams to Transform Demand?

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. This chart ranks each channel from most to least popular. B2B Marketing Channels Ranked by Quantity of Leads Provided.

2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation.

The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice

Tony Zambito

This is part 3 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . When it comes to understanding the psychology of the buyer, much has been done in the world of B2C to get inside the mind of consumers to understand buying choices and preferences. Each of these now filled with more psychological aspects related to why B2B buyers buy.

The State of Buyer Personas 2012

Tony Zambito

The adoption of research-based modeling of buyers that leads to buyer personas has been mixed. Understanding about buyer personas and their place in the grander effort of modeling buyers to inform marketing and sales strategies ranges from harmful misperceptions to evolving maturity levels profoundly transforming organizations. The significant shifts in buyer behaviors in the past few years have left companies struggling to deal with increasingly new dynamics of complexity.

Can You Predict Your Ideal Scenarios For Lead Nurturing?

Tony Zambito

Depending on which reports you may read when it comes to lead nurturing, approximately 60% or more of B2B businesses do not have a formalized lead nurturing program. Which begs the question: why are companies slow to adopt to lead nurturing? I suspect one reason may be that the pressure for instant results from lead generation efforts is a primary driver. Their information needs do not necessarily align or map one-to-one to a linear view of buying stages.

Is Your Organization Likeable? Are You Attracting the Right Buyers?

Tony Zambito

Since, this phrase has been used to help explain attraction-based theories and concepts in many areas of the social sciences throughout the 20th century and now into the 21st century. While there is much focus given to demand generation, content marketing, lead generation, lead management, and opportunity pipeline management, recent significant changes in buyer behaviors calls for serious examinations of whether organizations are attracting the right buyers.

3 Ways To Connect With Today’s B2B Buyers

Tony Zambito

This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today. Not too long ago, reaching and connecting with B2B buyers was a straight forward proposition. The idea of connecting to B2B buyers has gone from straight forward to major league complex.

4 Ways the Power of Buyer Choice Will Transform Business Marketing

Tony Zambito

This is part 5 and final article of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . How buyers make choices today, in large part driven by empowering new technologies, will transform how B2B businesses will view buyers as well as redefine what is meant by business marketing. B2B is becoming more complex with every passing month.

How is B2B Marketing Different From B2C Marketing?

KoMarketing Associates

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. Target audience is the most known distinction factor between B2B marketing and B2C marketing.

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The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing

Tony Zambito

Many B2B Marketers today are faced with the daunting tasks of connecting with buyers in new ways and using new mediums that are still in infancy. New tactical approaches have been introduced at a rapid rate and some old ideas repurposed with new labels – all in an effort to find the ever flowing fountain of gaining buyer attention. The single buyer model had worked well right up to the advent of the Internet and email. Sales role was to target the single buyer.

Buyerology Trend: Humanize the Buyer Experience

Tony Zambito

This is the final article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.

Slow Death of the Funnel: Why Buyer Choice Matters to Revenue

Tony Zambito

This is part 1 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Finding the keys that unlock improving revenue performance and achieving growth is becoming harder and harder as we go from a single buyer model to that of more interdependency among ecosystems and networks by B2B buyers. To figure out what’s going on.

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Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment. Small business Administration estimates that the SMB segment accounts for better than 98% of all businesses in the United States.

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Use Buyer-Based Selling To Engage The New SMB Buyer

Tony Zambito

This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. We’ve seen tremendous growth in the arena of Inside Sales over the past decades as the expense of dedicating field resources to SMB is no longer affordable as well as seismic shifts in buyer behaviors. How To Make This Happen? Click on the hyperlinked title to receive.).

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Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. Once an automation vendor was chosen, the team decided to bring in an outside consultant to expedite the implementation. Case Study #4 – Marketing Automation: IT company boosts leads 59%, generates $1.5

Revenue Growth by Choice and The Buyer Orbit

Tony Zambito

This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by. With this comes the realization that some of the embedded thinking about how to reach and market to buyers are not working well. Why It Is Important to Understand Buyer Choice. Image via Wikipedia.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Another highlight for companies exceeding revenue goals is those who also focused on buyer fears and challenges in addition to drivers and motivators. Documentation Leads To Effectiveness.

Channeling Buyer-Based Experiences in SMB

Tony Zambito

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere. SMB marketing and sales began to become more than just an afterthought in the early ‘90’s through the early 2000′s. This brings us back to outbound.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. B2B purchases also generally involve multiple players who each have a stake in the final product chosen. This all means the B2B sales cycle is often very lengthy. Click here to cancel reply.

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. B2B purchases also generally involve multiple players who each have a stake in the final product chosen. This all means the B2B sales cycle is often very lengthy. Click here to cancel reply.

The 5 New Must-Have B2B Marketing Skills

Oracle

by Elle Woulfe | Tweet this It always comes down to skills. When the demand generation engine is stuck in neutral – skills. B2B marketing is changing. And lots of modern marketing departments lack the fundamental skills they need to keep and drive real demand. Here are the 5 must-have skills that B2B marketing departments need to build a demand generation machine. To generate leads and revenue, you need to offer something.

6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour

Oracle

Bizo’s B2B Funnelmentals Tour is a unique series of digital marketing industry events. 19), and Chicago (May 7), the Funnelmentals Tour is aimed squarely at helping B2B marketers master full-funnel marketing with a combination of display, social advertising, marketing automation, and other digital tactics. Here are 6 reasons to join us at the Funnelmentals Tour*: 1. Grab insight into best practices of leading edge B2B marketers.

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4 Dimensions of Effective B2B Marketing Plans

Oracle

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Imagine a scenario where marketers could maximize the ROI of every dollar spent — where planning cycles were accelerated and time to marketing pipeline was weeks, not quarters long. Demand Modeling.

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The B2B Marketing Funnel By the Numbers [Graphic]

Oracle

by Jesse Noyes | Tweet this What are the most effective B2B demand generation tactics? What are the best ways to approach email marketing. How can a business become more social? These are the questions on the mind of many B2B marketers today. And these are the questions that will be addressed during the MarketingSherpa’s B2B Summit – the Boston date takes place on September 26-28. And be sure to say hi at the summit!

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7 Resolutions B2B Marketers Shouldn’t Make

Oracle

by Jesse Noyes | Tweet this Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no different. We’re Going to Pass More Leads to Sales! While a commitment to deliver more goods to sales is admirable, dropping more in their lap is not always the right answer. For more tips check out our free Grande Guide to Sales Enablement.). Welcome to the club.

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Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Marketo

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing. Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice.

B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

Yet, to this day it is one of the most common places we default to when we need to make a purchase, evaluate a company, or answer a question. Business to Business (B2B) companies have not escaped from the shift in marketing trends. From reaching your target audience to achieving your marketing goals there is a lot to consider in the rapidly evolving B2B marketing segment. We help them to achieve a wide range of marketing goals.