What is Social Demand Generation?
JUNE 13, 2012
Marketers have long been used to drawing up plans. But as social media has gone from the beta test to a part of everyday life , sticking to a detailed marketing plan has become virtually impossible. It’s a bit like arranging your home while driving the moving van: you can try to put all the pieces in place, but you can’t predict the bumps and curves in the road. It serves as an on-ramp to social media for demand marketers.