Pam Didner

JUNE 2, 2022

As B2B marketers, we should do the same. I took pieces of their advice and offer my thoughts on how marketing should proactively prepare for the uncertainties and economic hardship to come. Then, modify your B2B marketing strategy and goals accordingly to match your reduced budget and resources.

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

6sense

DECEMBER 10, 2021

This can be a million dollar question and to answer this, seasoned marketers and sales leaders keep researching, finding, debating and coming up with new solutions and strategies. Every marketer understands how hard sales prospecting can be. Such intent-based targeting is achieved with the help of real-time intent marketing strategies.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

PureB2B

JANUARY 3, 2022

This person not only develops strategic methods of attracting in-market buyers; they’re also responsible for nurturing potential customers—warming them up just enough so they’ll continue down the path to conversion. All it takes is a keyword-optimized website and some effective content to attract relevant, in-market leads.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content is essential for B2B companies to make purchasing decisions. Businesses that invest in content marketing reap the benefits. Table of contents. Zendesk’s annual reports.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Outgrow

APRIL 9, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! Separating B2B and B2C branding for audience-led storytelling. Welcome to another episode of Outgrow’s Marketer of the Month. An upcoming marketing trend is __.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. Augment Marketing and Sales Strategy with AI. Author Lilach Bullock says the insights gleaned from intent data captured by AI can fuel – and improve – sales and content strategies and activities.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

NuSpark Consulting

NOVEMBER 17, 2017

You can also target IP addresses and households, computers or mobile app placements, and most importantly, based on data compiled by data aggregators like Experian for B2C and Bombora for B2B, audiences most likely to be interested in your business or products. Retargeting. Display advertising also allows for retargeting.

Display 191

Display Advertisements Advertising Ad Frequency 191

The Lead Agency

JULY 22, 2019

As B2B marketers, we’ve long discussed the differences between B2B & B2C Marketing. Many B2B marketers overlook the importance of branding, as they know that their customers make purchase decisions on more functional things such as cost, quality and availability.

Brand Identity 69

Brand Identity Branding B2B Paid Search Agency 69

Marketing Insider Group

JULY 16, 2020

If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. Sometimes your leads are weak and they don’t have the necessary intent to use your product or a need that it can solve. Create buyer personas and accurate segments.

Lead Ranking 272

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 272

Marketing Insider Group

AUGUST 11, 2020

Lead generation and nurturing often take center stage for digital marketers. As a result of excessive focus on lead generation or lead nurturing, marketers might be ignoring an important factor that is hurting conversions further down the funnel: Call-to-Actions or CTAs. Always Run A/B Tests.

Sales Management 269

Sales Management Top of Funnel Conversion Process 269

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website's Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

NetLine

APRIL 14, 2022

Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. That last bullet is quite weighty, no?

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Porch Group Media

APRIL 28, 2021

Knowing who to target and when is a challenge every marketer must solve. Which prospects should be prioritized for marketing resources? Who is most apt to respond to my marketing messages? What are a marketer’s primary goals for using intent data? What Does This Mean for Marketers? Who is my target audience?

Intent Data 52

Intent Data Planning Intent Marketing & Strategy 52

Unbounce

APRIL 4, 2019

The digital marketing world can be noisy, after all, and everyone has an opinion. And what are your marketing resources ? Consumers searching in Google have high purchase intent. They’re either researching because they’re considering a purchase now or in the near future—or they’re in active “buy mode.”

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Hubspot

OCTOBER 5, 2023

And B2C salespeople report discovering new prospects most effectively through Facebook. Marketers say it offers the highest ROI and best selling tools. If you use videos in your social selling strategy, Instagram is a good place to be because it has the highest ROI for marketing videos. Best Social Selling Channels 1.

Advertising Channels 65

Advertising Channels Best Practices Purchase Intent Trust Marketing 65

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

Social Media 154

Social Media Media B2B Paid Search Agency 154

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights. Key Findings from the ABM Benchmark Survey.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

The Lead Agency

SEPTEMBER 29, 2019

This figure is forecast to grow in the years to come, and if you’re an industrial business that wants to remain competitive and reap the benefits, establishing yourself in the market is crucial. You’re a B2B organisation and, thus, the way you systematically target your audience will be vastly different from a B2C company.

Tactics 59

Tactics Marketing & Strategy Marketing Strategy Paid Search Agency 59

BenchmarkONE

MAY 8, 2019

This article shares tips for moving prospects through the sales funnel using content marketing. Defining your content marketing goals is the first step toward guiding website visitors along the customer journey. For example, Shopify includes a CTA at the bottom of its blog articles, encouraging readers to sign up for marketing tips.

Top of Funnel 88

Top of Funnel Work Management Marketing Management Conversion 88

Aberdeen

MARCH 1, 2019

The attribution capability analyzes the impact of marketing and sales activity together, enabling marketers to align buyer journey analytics and attribution with account-level engagements; compare the relative impact of all touches and the entire revenue team; and measure business outcomes along the entire buyer’s journey.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Madison Logic

MARCH 6, 2024

Wide-approach B2B marketing tactics revolve around aiming for the accounts you and your company think are a good fit. Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Aberdeen

FEBRUARY 5, 2020

Data volume has never necessarily been an issue for marketers. As marketers, we don’t have to deal with that kind of volume of data. The Big Data Problem for Marketers. At first glance, this data explosion seems like a boon for marketers and the sales teams they’re supporting. Making Big Data Work for Marketing and Sales.

Intent Data 78

Intent Data Buyer's Journey Paid Search Agency Intent 78

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. Travel Industry’s Intent Data Itinerary is Lacking.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Hubspot

MARCH 17, 2021

As a marketer, you know how important it is to have a marketing strategy. Having a marketing strategy also helps you create the content your audiences want to see and share it where they’re most likely to see it. What you need is a marketing message, and it’s just as important as your overall strategy. Image Source.

Marketing Management 67

Marketing Management Lead Ranking Marketing & Strategy Paid Search Agency 67

Aberdeen

JUNE 25, 2019

And with third-party intent data , you’ll have the insights necessary to do just that. 4 Types of Searcher Intent. When we talk about B2B purchase intent , it’s often in the context of capturing total active demand. But purchase intent insights aren’t static. Boosting SEO Results with Intent Data.

Intent Data 40

Intent Data Top of Funnel Intent SEO 40

Aberdeen

SEPTEMBER 6, 2019

When looking for ways to improve your marketing strategies, psychological principles may not be your first stop. In terms of marketing, the more visible your brand is, the more people positively evaluate your business. For marketing, this is good news. Here are four effects that are particularly pertinent: Mere Exposure Effect.

Intent 63

Intent Effectiveness Paid Search Agency Intent Data 63

Madison Logic

JANUARY 18, 2023

Content marketing is the way we speak to our customers about our brand and our solutions. Because buyers, not sellers, have all the power in B2B. A younger buying committee: B2B Buying committees have become bigger, more diverse, and younger, with more Millennials and Gen Zers than ever before.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Aberdeen

JUNE 14, 2019

Sales and marketing haven’t always seen eye to eye. According to research from SiriusDecisions , B2B organizations with closely-aligned sales and marketing departments see 24% faster three-year revenue growth and 27% faster three-year profit growth. The Problem with Sales and Marketing Misalignment.

Intent Data 49

Intent Data Intent Account Based Marketing High Quality Lead 49

Marketing Insider Group

OCTOBER 5, 2010

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Aberdeen

JUNE 19, 2019

Embracing Pay-to-Play Marketing. When content marketing emerged, it promised a means to generate leads and improve sales conversions while focusing on storytelling, engagement, and message quality. How Intent Data Shapes Timing for Digital Ads. Over the years, B2B marketers have become highly skilled in audience segmentation.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Aberdeen

OCTOBER 7, 2019

In the world of marketing, the line between truth and fiction is often blurred. As every marketer claims to be selling an industry-leading solution, there’s always a true frontrunner. This same situation plagues B2B marketers. Let’s say that your product truly is (objectively) the best on the market.

Marketing Report 40

Marketing Report Intent Data Purchase Intent Intent 40

Aberdeen

JANUARY 8, 2020

This an especially important idea for marketers trying to engage with sales teams. If you apply this same idea to the interactions between your sales and marketing teams, you’ll set yourself up for success in 2020 and beyond. No combination of B2B marketing tactics will drive results if the sales team is on a completely separate page.

Pricing 52

Pricing Price Account Based Marketing Intent Data 52

Aberdeen

JANUARY 13, 2020

B2B sales has undergone major transformation in recent years. In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. And that means staying ahead of the trends that will define B2B sales processes in the months and years to come. The Return of Cold Calling.

Marketing AI 75

Marketing AI Top of Funnel Cold Calling Trends 75

Aberdeen

JANUARY 30, 2020

Marketers have been trying to do more with less for years. But just because AI and machine learning have been hot topics in marketing recently doesn’t mean you’ve made the most of them and are ready to move onto a new year of trends. It wasn’t long ago that the pending enforcement of GDPR felt like doomsday for marketers.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

Aberdeen

DECEMBER 31, 2019

Check out this week’s episode featuring guest host and Aberdeen’s Principal Data Scientist, Benjamin Cavicchi and Frank Days, VP of Marketing at Enterprise DB. This Week’s Guest: “Today, it’s not an uncommon gripe that you’ll read in the blogosphere that the analytic types are killing marketing.

Peer-to-peer 40

Peer-to-peer Business Paid Search Agency Intent Data 40