27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

B2B Marketing Trends for 2018

Act-On

Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.

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Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Display advertising, direct marketing, and paid search are becoming less of a priority for B2B marketers.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. a strategy for both salespeople and marketers. companies within B2B industries offer discounts, but are they discounting for the right reasons? within B2B sales have become so common.

Report: B2B Marketers Seeing Strong Business Value in Event Marketing

KoMarketing Associates

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts.

Expert Insight: Why B2B Buyers Consult More Marketing Content [Interview]

KoMarketing Associates

According to previous research, B2B buyers are still looking at a wide range of information sources during the buying process. The “ 2018 B2B Buying Disconnect ” report from TrustRadius discovered that buyers look at an average of 4.9 I don’t want marketing- or sales-speak.

Three Key Insights on How B2B Marketing is Changing

Webbiquity

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The (Almost) Universal B2B Marketing Channel.

Top Trends in B2B Marketing

Biznology

Our latest webinar interview is about B2B marketing with expert Ruth Stevens. So marketing behavior has to keep up! Mike Moran interviewed marketing consultant and author Ruth P. Stevens about the key B to B marketing trends you need to pay attention to right now.

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How to Use Data in B2B Content Marketing

KoMarketing Associates

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience.

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and.

Three annoying things about B2B marketing

Biznology

I’m always running around saying how much I enjoy B2B marketing , because it’s complex, high ticket, and the results can be really satisfying. There are things about B2B that just tick me off. In a complex environment like B2B, you have to recognize how buyers buy.

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The B2B marketing ironies of our time

Biznology

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Hubspot preaches inbound marketing as a mantra, right? The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing.

Report: B2B Companies Lag in the Adoption of Email Marketing

KoMarketing Associates

Although email marketing has been a proven content marketing tactic, new research shows many B2B companies have yet to unlock its potential. Among those who do, 77 percent claim they are utilizing email marketing to drive visits and sales to their websites.

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KoMarketing Top B2B Digital Marketing Blog Posts From 2018

KoMarketing Associates

At KoMarketing, we are fortunate that it has been another great year, seeing double digit growth, the professional development of new and existing team members, and the organization rising to challenges faced in the ever evolving world of B2B digital marketing.

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Best Practices for Selling to Government Agencies

explained how B2B purchasing decisions have. yours on the market, either. Jumping Through Hoops One of the more unique aspects of the B2G market is that. are unique to B2G marketing. If you are looking to market multiple. the B2G market for that type of software.

4 Trending B2B Marketing Strategies (Not Tactics) for 2019

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Marketing Strategy“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting.

Know Your B2B Marketing Metrics: Measure Your Way to Success

Act-On

Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and how your campaigns impact the sales pipeline.

B2B Marketers Expect Budget Increases and More Investment in Digital

KoMarketing Associates

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3 percent increase in their marketing budget in the next 12 months. B2B services marketers foresee an 8.5

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

The B2B Checklist for Evaluating Marketing Software

Webbiquity

Marketing software allows you to automate processes and otherwise free up your time, while enabling you to remain on top of lead generation, nurturing, and all the rest of the tasks that consistently fill up your calendar. B2B Marketing Software Evaluation Checklist.

How to Use the Power of Storytelling in B2B Ads

Act-On

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

B2B Marketing in India: Interview with Sudhi Seshardri

Biznology

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. How would you characterize the state of B2B Marketing here?

The 10 most fascinating people in B2B marketing in 2018

Biznology

I’ve always thought B2B marketing attracts unusually interesting professionals. Check out his new book, The Expert’s B2B Revenue Growth Playbook. Samantha Stone ’s energy and good humor seem single handedly to keep the wheels of B2B marketing going.

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The Sales Enablement Handbook

14.00% 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% -02.00% Total Revenue Marketing‘s. www.marketjoy.com | +1 484-302-0110 14.00% 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% -02.00% Total Revenue Marketing‘s. and marketing. The Sales Enablement.

The Dismal State of B2B Email Creative

The Point

I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the thought, I suppose, that some marketers just may not know better.

B2B Marketing Campaign Fitness Drill

Tomorrow People

Test your marketing mettle before you embark on the next campaign! b2b promotional campaignsReady for duty or missing in action?

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. Market trigger : We knew that the U.S.

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Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. Do you have questions about B2B online marketing best practices?

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

Six powerful B2B marketing tactics you may be missing

Biznology

There are so many great new techniques in B2B marketing today, it’s hard to keep up. A technique unavailable to consumer marketers, this one’s extremely valuable for B2B. In B2B, it’s about quality, not quantity. Make it your friend and your marketing asset.

70% of B2B Marketers to Increase DemandGen Budget in 2018

KoMarketing Associates

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months. B2B marketers also have priorities in terms of their demand generation initiatives. Content Marketing as a 2018 Priority.

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What B2C marketers can learn from B2B

Biznology

There’s a lot of talk in the B2B world about what we can learn from consumer marketers. But did you ever think about what the B2C world of consumer marketers can learn from us? In practical terms, this means content marketing. B2B marketers are really good at this.

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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. The Marketing Audit.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017.

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS).

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How To Improve B2B Content Marketing With Marketing Automation

KoMarketing Associates

As more and more B2B content marketing professionals figure out what it takes to build an effective content machine, we’re all getting a lot more disciplined. Back in 2013, Sirius Decisions said that 60 to 70 percent of B2B content was sitting unused. A content marketing machine.

Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Guest post by Brian Mechem.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. But as a B2B Marketer, what does engagement mean? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.