27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

B2B Marketing Trends for 2018

Act-On

Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends.

Trends 365

9 Easy Ways to Get More Leads from Your B2B Blog

Act-On

Here are 9 easy ways to get more leads from your B2B blog. B2B Marketing Content Marketing Lead Generation B2B b2b blog lead generation leadsSubscribers and shares are great, but let's dig into how you can grab more leads from your blog right now.

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

12 Habits of Wildly Successful B2B Content Marketers

Marketing Insider Group

Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy. A new report released by the Content Marketing Institute has put together the goals, priorities and the […]. The post 12 Habits of Wildly Successful B2B Content Marketers appeared first on Marketing Insider Group.

Why B2B Video Marketing Strategies Are Evolving in 2018

Marketing Insider Group

B2B video marketing is getting an upgrade in 2018. The post Why B2B Video Marketing Strategies Are Evolving in 2018 appeared first on Marketing Insider Group. Content Marketing

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How Chatbots Will Transform B2B Marketing in 2018

Act-On

Consider reaching them with your B2B marketing chatbot. Larry Kim explains how marketers can sidestep the recent Facebook news feed changes with chatbots and other growth hacks. Adaptive Marketing AI B2B Marketing Personalization Social Media Marketing

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

The B2B Checklist for Evaluating Marketing Software

Webbiquity

Marketing software allows you to automate processes and otherwise free up your time, while enabling you to remain on top of lead generation, nurturing, and all the rest of the tasks that consistently fill up your calendar. B2B Marketing Software Evaluation Checklist.

Salesforce Simplifying B2B Facebook Marketing?

Navigate the Channel

Perhaps unjustly, Facebook has never been known as a hub for B2B lead generation. The dashboard will showcase the most important performance metrics that marketers need to improve campaigns, such as leads generated and total views, as well as sales performance related to ads.

B2B public relations overview

Sales Lead Insights

How to use PR in a B2B marketing-for-leads program. B2B marketing Public relations B2B PR press releases

Empathy, Web & People: Improving The B2B Customer Experience

Type A Communications

It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.

Marketers: Check Out These Hot B2B Marketing Automation Trends

Act-On

Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business. Marketing Automation Marketing Strategy

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

LinkedIn B2B Marketing Strategy: 5 Powerful Reasons to Why

Act-On

Learn how a LinkedIn B2B Marketing Strategy can supercharge your marketing and generate more leads and deliver a positive impact to the bottom line. B2B Marketing Social Media Marketing

The New Market for B2B Social Influencers

Navigate the Channel

Influencer marketing has long been a staple in the B2C marketplace. However, many experts believe that it will soon rise in the B2B marketplace as well. Because of stats like these, savvy B2B marketers are looking to move into influencer marketing in a big way.

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6 Ways Marketers Fall Short When Targeting B2B buyers

Act-On

With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. B2B Marketing Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead Scoring

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Type A Communications

May 22, 2018 by Tom Pick Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But questions abound, and many aren’t sure where to focus their attention or efforts.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers.

8 Tips for B2B Christmas Marketing

Onalytica B2B

After all, many of these consumer focused adverts either directly feature their brand’s products, or have a deeper message behind them; often harder for B2B brands to achieve. EMAIL MARKETING. Email marketing is an area that divides opinions. EVENTS MARKETING.

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The Dismal State of B2B Email Creative

The Point

I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the thought, I suppose, that some marketers just may not know better.

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. Market trigger : We knew that the U.S.

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2017 State of B2B Digital Marketing

Type A Communications

February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing

Why B2B Brands Should do Influencer Marketing

Onalytica B2B

Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. However, many B2B brands are potentially missing a trick by not exploring or exploiting the influencer territory. SWAY B2B BUYERS.

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7 Tips for Strategic B2B Marketing Planning

Marketing Insider Group

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […].

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? B2B marketing teams will be held accountable for more of the lead-to-revenue process.

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Is Modern B2C Marketing Overlapping with B2B Marketing?

Navigate the Channel

The successful methodologies that work in B2C sales funnels are not traditionally the ones that work in B2B. Technology and data are both pushing marketing in new directions. Let’s take a look at some of the ways that modern B2C and B2B marketing overlap.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

[RESEARCH] B2B Marketers Getting Smart with Content Marketing

Type A Communications

September 29, 2016 by Carla Johnson Last year’s lessons are this year’s successes when it comes to content marketing. The Content Marketing Institute and MarketingProfs released their 2017 B2B Content.

How to Build a B2B Marketing Team

Webbiquity

With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing. Jascha Kaykas-Wolff takes a different approach in his Modern Marketing Organizational Structure presentation on SlideShare. The First Marketing Hire: Leadership and Growth.

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The B2B marketing ironies of our time

Biznology

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Hubspot preaches inbound marketing as a mantra, right? The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing.

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? This includes account-based marketing and expanding their pipelines. Elena Britton , Head of US Marketing, Indusa.

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What’s the Difference Between B2B vs. B2C Marketing?

Act-On

Read this blog to learn the differences and similarities of B2C vs. B2B marketing. B2B Marketing Corporate Marketing Strategy B2B marketing B2B vs B2C B2C Marketing

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B2B Marketing Campaign Fitness Drill

Tomorrow People

Test your marketing mettle before you embark on the next campaign! b2b promotional campaignsReady for duty or missing in action?

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth