CCPA: What B2B Marketers Need to Know

The Point

and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for. Any company that does business in California, markets to California residents, or has annual gross revenues in excess of $25 million, is subject to CCPA.

Ethics 227

B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. B2B ecommerce marketing dwarfs B2C ecommerce. B2B ecommerce marketers know what a powerhouse B2B ecommerce is, of course.

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. ” For the most part, B2B marketers aren’t abandoning Twitter, nor should they.

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and.

Is Your B2B Marketing Strategy Like Stale Potato Chips? [Infographic]

Webbiquity

Now, what if I told you that is exactly how most B2B buyers feel ? In fact, a recent study shows that 79% of B2B leads fail to convert. Not unlike you on your chip journey, B2B customers are on the prowl with a specific need to fill. You Have Lots of Options for Marketing Tools.

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession.

B2C 206

B2B Marketing Trends for 2018

Act-On

Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.

Trends 242

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Use Market Research to Understand Your Audience.

Three Top Challenges for B2B Tech Marketers

Webbiquity

If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. While offline channels (print, radio, direct mail) are still used, marketing dollars are increasingly moving online. Marketing and sales not working together.

B2B 273

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

5 Necessary Skills For Writing B2B Content

KoMarketing Associates

Earning the attention of your audience or prospects in today’s digital age is an around-the-clock responsibility for businesses of all shapes and sizes, including B2B. B2B marketers are looking to partner with content creators to bring their businesses to new heights.

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Display advertising, direct marketing, and paid search are becoming less of a priority for B2B marketers.

Survey 245

Content Marketing And Local SEO For B2B Marketing

Marketing Insider Group

Is there an intersection between content marketing and local SEO for B2B businesses? The post Content Marketing And Local SEO For B2B Marketing appeared first on Marketing Insider Group. Content Marketing

SEO 283

What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? This includes account-based marketing and expanding their pipelines. Elena Britton , Head of US Marketing, Indusa.

Budget 395

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. Marketers and Adopting New Trends in Strategy.

Report 238

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends.

Trends 370

Embracing Emotion in B2B Marketing

BOP Design

Studies have demonstrated that emotion is more effective than logic when it comes to advertising and marketing (Source: Neil Patel ). These types of emotions are more likely to be influential during the B2B marketing process. Read more: 4 ways to provide value with B2B content.

Expert Insight: Why B2B Marketers Still Lack Sophisticated Content Marketing Strategies [Interview]

KoMarketing Associates

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. Just 42% of all marketers consider their organization’s content marketing to be “sophisticated.”

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

Report: Marketing Content Often Fails to Resonate with B2B Buyers

KoMarketing Associates

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. The Most Effective Tactics for B2B Marketers.

Report 181

Building an Effective B2B Marketing Automation Strategy

Act-On

Maximize your investment with these tips for building and implementing a B2B marketing automation strategy. Marketing Automation

6 Best Practices And Tips For B2B Video Marketing

KoMarketing Associates

It has been said before and will probably be said again: video marketing isn’t going away any time soon. Michael Brenner of Marketing Insider Group brought up a key point: today’s technology has made it easier and more affordable to create high-quality videos than ever before.

B2B Account Based Marketing: Best Practices for 2019 and Beyond

KoMarketing Associates

And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments. the push to align Marketing and Sales.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. But as a B2B Marketer, what does engagement mean? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.”

B2C 181

B2B public relations overview

Sales Lead Insights

How to use PR in a B2B marketing-for-leads program. The post B2B public relations overview appeared first on Sales Lead Insights. B2B marketing Public relations B2B PR press releases

Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend. So should your marketing include cats? Even in B2B, buyers are actual humans with feelings.

Report: 87% of the ‘Most Successful’ B2B Content Marketers Have Sophisticated Strategies

KoMarketing Associates

Many B2B marketers use content marketing to reach out to their prospects and customers, but new research shows that the most successful of the group are going above and beyond to achieve their objectives through content marketing.

Report 156

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

6 B2B Digital Marketing Strategies Marketers Need to Try in 2019

KoMarketing Associates

As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. Reddit and Quora Marketing.

Top Trends in B2B Marketing

Biznology

Our latest webinar interview is about B2B marketing with expert Ruth Stevens. So marketing behavior has to keep up! Mike Moran interviewed marketing consultant and author Ruth P. Stevens about the key B to B marketing trends you need to pay attention to right now.

Trends 157

Report: B2B Marketers Seeing Strong Business Value in Event Marketing

KoMarketing Associates

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts.

Three Key Insights on How B2B Marketing is Changing

Webbiquity

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The (Almost) Universal B2B Marketing Channel.

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. This will be a webinar that B2B marketers and product managers won't want to miss!

B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

Marketing has changed significantly in the past years. Business to Business (B2B) companies have not escaped from the shift in marketing trends. It begs the question, “What are the key tactics to guiding marketing success in this digital era?”.