Marketing Craftmanship

FEBRUARY 21, 2023

This somewhat contrarian approach to thought leadership…delivered in an editorial format that we call Branded Interviews …is the most effective way for B2B companies of all types to build brand stature, and to connect the dots between marketing and sales. Hands down.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. pricing page, case studies).

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MARCH 13, 2018

According to research from Ascend2, link building overwhelming was considered the most difficult SEO tactic to implement (52 percent) despite being considered the third most effective tactic to execute (see graphics below). Images via Ascend2: Search Engine Optimization Tactics. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. pricing page, case studies).

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Webbiquity

AUGUST 22, 2019

Here are five tactics to help boost customer loyalty, engagement, and advocacy. After introducing customer loyalty programs in your marketing strategy, publicize it. Transparent marketing tactics are essential to attracting and engaging loyal customers. Increased profitability. Personalize the Customer Experience.

Marketing Strategy 245

Marketing Strategy Marketing & Strategy Loyalty Churn Rate 245

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Does your B2B organization’s website appear prominently in search engine results for your brand name and product names? Keyword bids on high priority brand-related search queries.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. During her 15-year tenure with Launch Marketing, Shawna has served as a Virtual VP of Marketing for B2B technology companies in Austin and beyond. These tools have a vast number of capabilities that are making huge differences.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. In fact, we’ve reached a point where many once-effective SEO tactics no longer work. 57% of B2B marketers state that SEO generates more leads than any other marketing initiative. Article spinning. Our advice?

Tactics 189

Tactics Cost SEO Lead Scoring 189

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Optinmonster

OCTOBER 29, 2023

71% of B2B buyers consume blog content during their buyer journey. 72% of online marketers describe content creation as their most effective SEO tactic. Most travel blogs use publication and sponsored posts as one of the main income sources. 64% of B2B marketers outsource blog copywriting. SEO leads have a 14.6%

Statistics 93

Statistics Paid Content Stats Blogger 93

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

The Marketing Blender

FEBRUARY 13, 2024

Enhance your B2B marketing plan with this marketing plan template. Tools and Tactics from a Marketing Plan Template To achieve objectives, a wide range of tools and tactics are employed. These tools and tactics are carefully selected and implemented to ensure effectiveness and efficiency in reaching goals.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Zoominfo

OCTOBER 5, 2021

Social Listening: Monitor online conversations between customers and prospects to uncover important information related to your brand and industry. Whether you use a social listening tool or track important topics manually, this process can help gauge public perception of your brand and products. economy an estimated $3.1

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Brandpoint

MARCH 31, 2020

This marketing tactic is a great way to get your expertise in front of a large audience and start filling gaps in your sales pipeline. Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Launch Marketing

AUGUST 7, 2019

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. Here at Launch we utilize this tactic with our Four Questions Answered blog series.

B2B 132

B2B Aggregators Keywords Curation 132

Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. It is safe to say that no industry or B2B markets will go without some form of disruption affecting buyers and buying behaviors.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Exo B2B

SEPTEMBER 19, 2023

In the world of B2B marketing, every decision must be carefully calculated. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are. This is B2B after all! See picture below. Otherwise, they will be difficult to measure.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. B2B Lead Generation Sources. Types of B2B Lead Generation Strategies.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

B2B Marketing Directions

FEBRUARY 5, 2023

The study examined the strategies and performance of 4,700 public companies before, during, and after three pre-2008 global recessions. In 2019, The B2B Institute (a think tank funded by LinkedIn) published a research report dealing with B2B growth. Given this view, Analytic Partners recommends that marketers, ".

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Walker Sands

APRIL 10, 2024

The event surfaced valuable insights for PR professionals in the B2B space. However, she noted that she often sees pitches that seem to rely on sensational language and slang to grab attention and feels that tactic is a “little overboard.” Let’s dive into some of the key insights. How Do Reporters Find Their Stories?

PR 52

PR Media Ad Building Word of Mouth 52

Schubert B2B

NOVEMBER 6, 2018

When creating a B2B marketing plan, you need to determine the best integrated tactics to capture the attention of your buyers. The former is a public relations tool, while the latter falls under advertising. Integrating Your B2B Marketing Plan. But the question arises, which is preferable—earned or paid content?

Planning 76

Planning Marketing Plans B2B Marketing Advertising Agencies 76

Brandpoint

OCTOBER 23, 2020

Breaking news is exploding nationwide and, for now, brand publicity is really the last thing on any journalist’s mind. There’s always been a fine line between publicity and advertising , and now that line is shrinking even more. Paid media is crucial in times like these to boost your messaging and make sure eyes are on your brand.

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

sagefrog

DECEMBER 13, 2023

Facilities Management Marketing Tactics To best market to your target customers, you must first understand who they are. As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. It’s projected to continue its growth from $1,291.6 billion in 2023 to $2,031.4

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Launch Marketing

MARCH 29, 2023

You don’t have to be a marketing whiz to execute a B2B product launch that translates into revenue. Here’s everything you need to know to bring a successful B2B product launch to fruition. Define and Track Success Metrics There are a variety of B2B product launch metrics and data points to track that can define success.

Product 62

Product B2B Buyer Personas Click Rate 62

Oktopost

MARCH 5, 2019

Attention spans decrease and the public becomes desensitized to marketing messages. In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. How Can B2B Marketers Incorporate Real-Time Marketing?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Martech

OCTOBER 14, 2022

Overseeing all PR and public-facing communications. Balancing strategic vs. tactical initiatives. That means CMOs must now be able to manage all aspects of the business related to customer expectations and service, not just heading up marketing campaigns. Should the CEO handle all the marketing-related decisions?

CMO 114

CMO Demand Generation Agencies Advertising Agencies Work Management 114