Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Source: G2. Source: Moz.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Only B2B

OCTOBER 5, 2021

6 Questions to Ask When Selecting a B2B Intent Data Provider. When it comes to improving the customer experience, the majority of B2B firms believe that leveraging data is the most challenging task. All it takes is asking the proper questions. How To Select Intent Data Vendor. Image Source: TrustRadius.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Marketing Insider Group

AUGUST 7, 2023

They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. Image Source: Gitnux Blog Imagine you’re at a networking event. Humanize The Buying Experience We’ve all had a couple B2B transactions that feel too robotic. Email usage has dropped by 25%. Conversational content changes that.

Conversion 208

Conversion Top of Funnel Content Lead Nurturing 208

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Sword and the Script | B2B

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Marketing Insider Group

FEBRUARY 22, 2023

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. Almost 88% of B2B Companies use content marketing.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 263

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Zoominfo

AUGUST 31, 2020

An (admittedly) oversimplified explanation of GPT-3 is as follows: a language processing tool that can do everything from creating poetry, writing code, or answering questions about the world. Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large.

Marketing AI 179

Marketing AI Marketing Automation Services Work Management Marketing Management 179

Marketing Insider Group

MARCH 29, 2021

Even if yours is a B2B company, emotion comes into play. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Other studies show that B2B buyers will pay more for a product or service that provides them with personal value. Image via GloriaRand.com.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

BOP Design

JUNE 23, 2022

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Build a Clear, Professional B2B Web Presence. Read more: Design tips for B2B firms.

Work Management 122

Work Management Marketing Management B2B Marketing Practices 122

Zoominfo

NOVEMBER 5, 2018

Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. Check out our tips for getting the most out of your next B2B data purchase. Check out our tips for getting the most out of your next B2B data purchase.

Purchase 154

Purchase Zoominfo B2B Bundling 154

Content Standard

JUNE 27, 2023

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. The need for next-gen healthcare solutions is greater than ever.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. But how can B2B marketers most effectively achieve those results? B2B marketing teams will be held accountable for more of the lead-to-revenue process. And measure them?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

AUGUST 6, 2019

Here are three key questions to ask your SaaS provider about cybersecurity. Since (obviously) no business wants to be hacked, you might be surprised to learn that very few SaaS vendors take all the necessary steps to protect their users. Question 2: Does the SaaS provider have any information security accreditations? .

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Sana Commerce

SEPTEMBER 12, 2023

This blog covers what GMV means, how you can calculate your organization’s GMV, and why GMV-based pricing has become such a popular choice for leading software companies today. What questions should you ask your software vendor about GMV pricing? What is GMV pricing? What’s included in your pricing?

Budget Programs 52

Budget Programs Pricing Price Software 52

Webbiquity

SEPTEMBER 28, 2020

B2B ecommerce was already expanding rapidly coming into 2020, but COVID-19 has only accelerated the trend. According to McKinsey, 66% of B2B leaders now believe ecommerce solutions are essential, up from 48% pre-COVID. Read on to see many of the most common questions answered. Contributed post. What is PCI DSS?

FAQ 253

FAQ Enterprise Management Marketing Management Business 253

Webbiquity

SEPTEMBER 4, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. According to Statista , in the USA alone, B2B sales are estimated to reach $1.2

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. B2B Marketing Metrics That Matter.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

MAY 20, 2018

They’ll ask the right questions, retain the right information, and deliver the results to your company in an easily digestible format. If you don’t have the resources to hire an outside vendor, you can, of course, conduct the interviews in-house. Step 2: Develop your win/loss analysis questions. Or, why didn’t you?

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Zoominfo

JULY 18, 2018

There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Yet, scheduling B2B sales appointments is no easy task. More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep. But, fear not!

B2B Sales 180

B2B Sales B2B Zoominfo Marketing Prospects 180

Zoominfo

FEBRUARY 25, 2021

Get answers to these questions about lead gen — and so much more! While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. What does a “good lead” look like anyway?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Webbiquity

JULY 21, 2020

Answer common questions with your bot to increase customer satisfaction and reduce support costs. PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Zoominfo

SEPTEMBER 22, 2022

B2B Database The foundation of any tech stack should be a highly accurate, robust database. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. Tools may include intent data, personalization, and chatbots.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

MAY 31, 2018

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. So, in today’s blog post, we break down the basics for you.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Lead Forensics

FEBRUARY 1, 2024

As your business grows, you might need to find new B2B Rockstars to expand your sales team. And when 70% of B2B buyers rate how vendors engage with them as having more impact than what they were actually selling, being prepared is essential if you want success. Did they check out pricing or read a blog post?

Ad Building 52

Ad Building SIC Sales Qualified Leads Impressions 52

Walker Sands

OCTOBER 25, 2023

Understanding how to effectively communicate with reporters is key when securing coverage for clients, especially in technology, healthcare, supply chain, and other highly technical B2B industries. You work hard to make sure that your questions are applicable to the source you’re provided, so if the source changes it can get tricky.

PR 98

PR Media Case Studies Vendors 98

Only B2B

MAY 4, 2022

Let’s speak about how to avoid the unintentional errors you make while scheduling B2B appointments. There are many different B2B appointment strategies to learn and keep up with, but knowing how not to drop the ball is just as important. Let’s talk about some of your mistakes. Don’t run away! No bueno.).

Top of Funnel 118

Top of Funnel B2B Sales Work Management Ideal Customer Profiles 118

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The percentages used for calculation were: Quantity Vendor.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Velocity Partners

NOVEMBER 22, 2023

If people get that this is a new model, and they understand it, you’re on a very short shortlist (a list that may only have one vendor on it). And, even if there are other vendors with a similar model, the brand that educates them on it usually moves to the top of that shortlist. Yeah right. Security much?”).

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

Webbiquity

NOVEMBER 9, 2021

” Rather, your About page is there to answer specific questions for specific audiences. Vendor directories and buyers guides are often produced by industry-specific publications, associations, and other organizations. Image credit: Noah Näf on Unsplash. Your company isn’t a celebrity. Directory Listings and Buyers Guides.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Zoominfo

JUNE 14, 2018

Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. 2. Prepare some questions ahead of time. You should also consider jotting down a few questions or talking points related to the various speakers you’ll be seeing.

Trade Show 159

Trade Show Zoominfo B2B B2B Sales 159