Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. But marketers first must think through how they will use the information to drive business results. Customers interact with us through a variety of channels, and often provide us with conflicting information.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

markempa

FEBRUARY 23, 2006

« Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads? » Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. In 2005, 3.5 In 2005, 3.5

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. He is the Founder & President of Tiecas, Inc. –

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Stevens & Tate

JUNE 20, 2019

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL.

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Business association events, industry trade shows, conferences and seminars should also be considered social media. When: 4:30 to 6:30 p.m. Wednesday, Oct.

Social Media 40

Social Media Advertising Agencies Media B to B 40

DivvyHQ

APRIL 26, 2017

For San Francisco Travel’s busy marketing department, the goal is more trips, not getting tripped up. “We have several calendars, one for blog content and another for email blasts with ‘child’ calendars for business-to-business and business-to-consumer newsletters.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

MLT Creative

FEBRUARY 14, 2011

Later it occurred to me that, in B2B marketing and new business, there may be some parallels here worth noting. Lose the fear in a new business meeting. When going into a new business meeting, even a veteran presenter still gets “butterflies.” ” Novices may even experience outright fear.

B to B 40

B to B B2B Advertising Agencies Business 40

MLT Creative

AUGUST 12, 2011

The following excerpt is from one of Mark’s recent blog posts : Ten years ago, if you had a business crisis, you could probably count on those deep relationships to help pull you through, at least to a certain extent. Who has the time for building business friendships? A business relationship renaissance. Kind of ironic.

Advertising Agencies 40

Advertising Agencies Business B2B B to B 40

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. B-to-B has always been peer-to-peer. Consumer purchase decisions are often impulsive.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Adobe Experience Cloud Blog

APRIL 22, 2009

Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. The initial findings of the research are a must-see for anyone involved in marketing or selling to other businesses.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

Webbiquity

JUNE 17, 2014

How To Market For the Top Four B2B Business Growth Strategies by g2m Solutions. Sarah Pern examines “four major business growth strategies identified by the Ansoff Product-Market Matrix and shows you how to develop marketing strategies that are aligned with achieving the business goals you want.”

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. And, how soon will they really be adopted by business.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Biznology

OCTOBER 14, 2015

If you’re selling to business buyers, data about your customers and prospects is essential to success. You need to get a grip on customer data, and figure out how to put it to work for your business. A lively case study of how a tech company used data to fuel its business growth. This seminar will help.

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

MLT Creative

JANUARY 10, 2012

You sell to a tough audience: business decision makers. You should be testing your messaging via A-to-B versioning of everything from subject lines to call-to-action triggers, so that your marketing is an ever improving work in progress. Forget all the things you want to say about your company. Are you listening?

B2B Marketing 40

B2B Marketing B to B Planning Advertising Agencies 40

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. ryansauers – Ryan is one of the principals of large printing business near our Georgia office. He has an advanced degree in Sales, and is an active blogger and speaker. Check out his blog, {grow}.

Social Media 40

Social Media B to B Media Advertising Agencies 40

MLT Creative

FEBRUARY 2, 2012

In business, as in football, we can’t wait to win. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. I can say honestly I’ve enjoyed the efforts.

B2B Marketing 40

B2B Marketing B to B Advertising Agencies Planning 40

MLT Creative

JULY 30, 2010

inbound), showing them how it relates to their current business objectives, proving that it’s not so intimidating and, finally, that they can hit the ground running once they have a game plan in place. Patrick Manes is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Inbound Marketing 40

Inbound Marketing Advertising Agencies B to B B2B Marketing 40

MLT Creative

SEPTEMBER 22, 2011

In June, HubSpot acquired Performable to help boost its MoFu prowess, and in turn, offer its customer base a more advanced set of tools that could scale as their businesses grew; including more complex analytics and nurturing tools.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

markempa

MARCH 30, 2005

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

MLT Creative

MAY 27, 2011

Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

MLT Creative

NOVEMBER 16, 2010

Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Social Media 40

Social Media Allocation ROI B to B 40

MLT Creative

JANUARY 30, 2012

Items like business cards, tradeshows, presentation downloads, plus other opportunities such as linking to product videos in a catalog or having a map at a tradeshow or event with QR codes for each regional representative’s contact information. There have been several articles over the past year with ideas for utilizing QR codes in B2B.

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

JANUARY 18, 2012

Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

AUGUST 9, 2011

We decided to never again justify weaknesses in our own marketing efforts with the old “cobblers' kids have no shoes” line; after all, our agency is similar to our clients in that we are a B2B business ourselves. I’m interested to hear about it. View Billy's Other Blog Posts.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

OCTOBER 20, 2010

Marketers are in the storytelling business. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. What’s your story? Much has been written on this, so read up.

Creativity 40

Creativity B2B Marketing Advertising Agencies B to B 40

Marketing Insider Group

MAY 31, 2012

The Battle for Customer Attention: the theme of the show was “growth through innovation” in response to the battle for customer attention that is consuming sales and marketing across the business-to-business landscape. Drive campaigns from a theme (business need, topics) NOT the target or the product. Key question!

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

MLT Creative

JULY 9, 2010

Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Buzz 40

Buzz Brand Identity Branding B to B 40

MLT Creative

SEPTEMBER 24, 2010

Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

MLT Creative

APRIL 17, 2012

A prospective B2B client is considering a name change for their business. Some of these ideas apply as much to a new product name or business unit branding as they do to a company name. Changing your company’s name makes sense if your business has outgrown its original business model. Quantum Computer Services.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

MLT Creative

OCTOBER 28, 2010

MichaelGass Michael Gass is a gas, and his tweets and blog provide new-business fuel for agencies. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. KentHuffman.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

OCTOBER 14, 2011

Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

MLT Creative

AUGUST 2, 2011

I have been in the advertising and marketing business for decades now, and I believe it's my understanding of the creative process, strategy, human nature and selling that has helped me succeed. He takes a disgruntled group of real estate salesmen to school, and from "Put the coffee down!" to "The leads aren't weak.

B to B 40

B to B B2B Advertising Agencies B2B Sales 40

MLT Creative

JULY 11, 2011

This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.

Guerilla Marketing 40

Guerilla Marketing B2B Marketing Advertising Agencies Planning 40

MLT Creative

MARCH 1, 2012

Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Twitter 40

Twitter Advertising Agencies Process B to B 40

MLT Creative

SEPTEMBER 2, 2011

Earlier this summer, our B2B marketing agency had the honor of hosting Michael Gass – one of the world’s leading experts on new business – as a speaker for an event at our east Atlanta campus. Michael is not only a genius at helping agencies grow their businesses, he’s also a shining example of a B2B marketer himself.

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

MLT Creative

MARCH 7, 2011

QR codes on business cards: This can be an electronic contact entry, directions to your location, a link to your blog, access to a video from you or your firm or direct access to your mobile site. Think about it – you could literally put your latest catalog or hottest product on your business card.

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40