The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy. Unlike demand gen, lead gen is more transactional.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. To adapt, manufacturers must embrace inbound marketing as a core strategy.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Zoominfo

FEBRUARY 6, 2023

If you work in tech — and even if you don’t, really — you’ve heard the buzz about a new robotic assistant called ChatGPT. While that debate continues, you can use the product to your advantage to sell your product or service. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Marketing AI 130

Marketing AI Cold Calling Zoominfo Marketing Analytics Tools 130

Webbiquity

JULY 28, 2022

Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails. Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. Product launch marketing helps your solution get the exposure it needs to succeed. Apple’s product launch email.

Product 259

Product Effectiveness Template Marketing Automation Services 259

Salesforce Marketing Cloud

DECEMBER 13, 2022

The future of customer service starts with learning what customers expect today: a consistent and empathetic connected experience. Challenging economic conditions mean that organizations should focus on cost efficiency and service productivity. Cut costs while improving service. It all starts with service.

Service 98

Service Planning Personalization Peer-to-peer 98

Webbiquity

FEBRUARY 7, 2020

The continuous and rapid introduction of new technologies into the market has created a huge demand for multi-talented people who can quickly make and implement data-driven decisions. As a result, the market has seen a huge demand for MBA degree holders, and it is only projected to grow in the future. The Start-up Buzz.

Enterprise Management 248

Enterprise Management Startups Work Management Advertising Agencies 248

Webbiquity

JANUARY 27, 2011

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! So, where does Salesforce.com stand as a marketing automation solution? Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Anyword

DECEMBER 8, 2022

Simple in concept, but ChatGPT quickly generated buzz, concern, and wonderment for both the casual and professional user. Here, we’ll outline how artificial intelligence complements the human workflow and how marketers, performance growth professionals, and content writers can use AI writing technology to streamline and improve their work.

Marketing AI 98

Marketing AI Copywriting Work Management Marketing Management 98

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. For instance, Amazon Prime Big Deal Days drove sales in October. A survey of U.S.

Act-On 113

Act-On Trends Paid Search Agency eCommerce 113

Convince & Convert

AUGUST 13, 2015

How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz.

Marketing Management 162

Marketing Management Content Marketing Marketing Automation Services Distribution 162

Heinz Marketing

OCTOBER 13, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. There’s been a buzz in the industry around customer intent data. It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. But what exactly is Intent Data?

Intent Data 126

Intent Data Intent Top of Funnel Marketing Automation Services 126

Salesforce Marketing Cloud

MARCH 28, 2023

The big trend You can’t scan the headlines lately without seeing buzz around generative artificial intelligence (AI). Breaking down silos Schneider Electric , a global energy management and industrial automation company, has formalized an AI program under a new Chief AI Officer and scaled it to every corner of the company.

Marketing AI 96

Marketing AI Paid Search Agency Enterprise Management Companies 96

ClickZ

NOVEMBER 19, 2020

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. You can then use those outputs to adjust your marketing strategy as you go.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Even though Google has delayed its phaseout for Chrome until 2023, marketers are already responding. This is a big shift, because for years marketers have relied on these cookies to inform their marketing efforts. In fact, 62% of marketers still use third-party data in some capacity. Are you ready? Test everything.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Vision6

JANUARY 15, 2024

Whatever the case, their marketing messages have a certain character that sticks in your mind. This my friends is most likely omnichannel marketing in action. It goes beyond traditional strategies and aims to integrate various marketing channels all for a seamless customer experience. What is omnichannel marketing?

SMS 52

SMS Planning Marketing & Strategy Landing Pages 52

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. But every marketer knows that this is often easier said than done. These are the very audiences with whom relationships are established.

Social Media 71

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 71

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. Share your content marketing findings early.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Sharpspring

APRIL 20, 2021

No matter your product or service, a comprehensive e-commerce marketing strategy is essential. What Is e-commerce marketing? With an e-commerce marketing strategy, you take steps to drive awareness and action toward your product or service. Why you need an e-commerce marketing strategy. Email marketing.

Paid Content 109

Paid Content Work Management Marketing & Strategy Marketing Strategy 109

Martech

JUNE 15, 2023

.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. “I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel. What do they mean for marketers.

Enterprise Management 103

Enterprise Management Marketing AI Work Management Marketing Management 103

Optinmonster

FEBRUARY 21, 2022

Are you looking for an in-depth AWeber review to see if this email service provider is right for you? Email service providers (ESPs) are a vital piece of your marketing toolbox. ESPs help you design eye-catching emails, automate everyday marketing tasks, and create email workflows. Automation. Automation.

Budget Programs 75

Budget Programs Work Management Marketing Management Template 75

SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? The Rise of AI in Marketing AI has the value it does in marketing because it gets us automated.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? Paid social offers numerous benefits to B2B marketers.

Paid Content 139

Paid Content Paid Social Agency Social Media Webinar Metrics 139

Salesforce Marketing Cloud

JANUARY 9, 2023

Product policy — the rules that specify how your customers can and can’t apply your features, services, and technology to meet their needs — is designed to achieve two key goals: It empowers users to make the best use of product features, and it prevents harm that might come from the misuse of those features, intentional or not. 5 min read.

Product 98

Product Ethics Communities Intent 98

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Using natural language processing, AI can analyze customer feedback, social media conversations and market trends to identify patterns and preferences. Are you getting the most from your stack?

Marketing AI 90

Marketing AI Work Management B2B Marketing Management 90

Customer Experience Matrix

APRIL 9, 2014

million in cash, a premium of 48% over their stock market price. x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. The data hopefully brings some peace for salespeople.

Marketing AI 63

Marketing AI Hubspot Product Tips 63

Litmus

MAY 16, 2023

From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. So, what’s the “right” way to use AI in email marketing ? Guiding principles: Using AI in email marketing responsibly The journey to modern day AI Big tech companies are going all in on AI and it’s shaping the world of marketing.

Marketing AI 76

Marketing AI Email Marketing Practices Paid Search Agency 76

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. You can see it everywhere. The result?

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. What is brand awareness?

Brand Identity 128

Brand Identity Branding Marketing & Strategy Eye-Tracking 128

Sharpspring

APRIL 20, 2021

No matter your product or service, a comprehensive e-commerce marketing strategy is essential. What Is e-commerce marketing? With an e-commerce marketing strategy, you take steps to drive awareness and action toward your product or service. Why you need an e-commerce marketing strategy. Email marketing.

Paid Content 79

Paid Content Work Management Marketing & Strategy Marketing Strategy 79

Convert

SEPTEMBER 21, 2020

Digital marketing is a continuously evolving and expanding field, where competition is often fierce and new tactics and strategies pop up every so often. Let’s look at seven emerging digital marketing tactics that can help you increase your conversions and grow your business. Do influencer marketing and PR.

Tactics 98

Tactics Marketing Automation Services Planning Paid Search Agency 98

Adobe Experience Cloud Blog

JUNE 25, 2012

To me, the greatest part of the event was hearing about how others were utilizing Marketo’s platform, particularly everyone’s unique use cases for marketing automation. More importantly, marketing automation can be used to score these partners, allowing you to know which are most engaged or successful.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Ad brokers 48