Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. For instance, Amazon Prime Big Deal Days drove sales in October. A survey of U.S.

Act-On 113

Act-On Trends Paid Search Agency eCommerce 113

Litmus

MARCH 29, 2023

In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. News headlines Community happenings Email Client Market Share Yeah, we’re still talking about it (AI) News headlines New scam, just dropped. Time to watch out for including user input-text in automated welcome emails.

Email Marketing 86

Email Marketing Phishing CAN-SPAM Buzz 86

Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

Loyalty 102

Loyalty eCommerce Buzz Paid Search Agency 102

chiefmartech

APRIL 1, 2021

Agile originated in software development circles, with a bunch of programmers high in the mountains, and spread to other disciplines, eventually marketing. (“Hey, what are you all doing, standing around, chatting in a circle? We don’t just have automation. Agile marketing was based around the rituals and artifacts of Scrum.

Planning 118

Planning Practices Work Management Marketing Management 118

The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Vision6

JANUARY 15, 2024

Whatever the case, their marketing messages have a certain character that sticks in your mind. This my friends is most likely omnichannel marketing in action. It goes beyond traditional strategies and aims to integrate various marketing channels all for a seamless customer experience. What is omnichannel marketing?

SMS 52

SMS Planning Marketing & Strategy Landing Pages 52

Leadspace

OCTOBER 5, 2016

To quote Leadspace’s VP of Product Travis Kaufman: “Predictive Analytics adds a crucial layer of objective, pure data-driven insights and intelligence to inform your marketing and sales decision-making process. It will save your sales and marketing teams countless hours, and significantly increase your conversion rates.

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Webbiquity

JANUARY 27, 2011

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! So, where does Salesforce.com stand as a marketing automation solution? Post on Google Buzz. Share this on Bebo.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. Share your content marketing findings early.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy. Unlike demand gen, lead gen is more transactional.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

The Marketing Blender

DECEMBER 7, 2023

In this episode of the Marketing Blender Show, we delve into the exciting world of artificial intelligence (AI) and its implications for marketing and sales. AI has been making waves in various industries, and as a company invested in AI, we believe it’s essential to explore how it can benefit your marketing and sales strategies.

Marketing AI 52

Marketing AI Tools Paid Search Agency Marketing Management 52

Lake One

JULY 20, 2023

Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Here we share some of what we learned and offer tips on how to use HubSpot’s capabilities to improve trade show marketing for manufacturers.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

AUGUST 13, 2015

How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz.

Marketing Management 162

Marketing Management Content Marketing Marketing Automation Services Distribution 162

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. ” Image credit: Outfunnel.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Even though Google has delayed its phaseout for Chrome until 2023, marketers are already responding. This is a big shift, because for years marketers have relied on these cookies to inform their marketing efforts. In fact, 62% of marketers still use third-party data in some capacity. Are you ready? Test everything.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? The Rise of AI in Marketing AI has the value it does in marketing because it gets us automated.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Webbiquity

JULY 28, 2022

Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails. Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. Product launch marketing helps your solution get the exposure it needs to succeed. Apple’s product launch email.

Product 259

Product Effectiveness Template Marketing Automation Services 259

ClickZ

NOVEMBER 19, 2020

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. You can then use those outputs to adjust your marketing strategy as you go.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Webbiquity

FEBRUARY 7, 2020

The continuous and rapid introduction of new technologies into the market has created a huge demand for multi-talented people who can quickly make and implement data-driven decisions. As a result, the market has seen a huge demand for MBA degree holders, and it is only projected to grow in the future. The Start-up Buzz.

Enterprise Management 248

Enterprise Management Startups Work Management Advertising Agencies 248

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Zoominfo

FEBRUARY 6, 2023

If you work in tech — and even if you don’t, really — you’ve heard the buzz about a new robotic assistant called ChatGPT. GTM Plays Automated go-to-market plays that can rapidly scale your business. For example, “may I speak with the decision maker responsible for sales and marketing at the investment banking firm?”

Marketing AI 130

Marketing AI Cold Calling Zoominfo Marketing Analytics Tools 130

Webbiquity

OCTOBER 9, 2018

Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. For more guidance on effective email marketing and personalization, check out these email marketing tools and other posts here on email marketing best practices.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Sharpspring

APRIL 20, 2021

No matter your product or service, a comprehensive e-commerce marketing strategy is essential. What Is e-commerce marketing? With an e-commerce marketing strategy, you take steps to drive awareness and action toward your product or service. Why you need an e-commerce marketing strategy. Email marketing.

Paid Content 109

Paid Content Work Management Marketing Strategy Marketing & Strategy 109

Litmus

MAY 16, 2023

So, what’s the “right” way to use AI in email marketing ? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI. After all, we email marketers sure could use the help.

Marketing AI 77

Marketing AI Email Marketing Practices Paid Search Agency 77

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. To adapt, manufacturers must embrace inbound marketing as a core strategy.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Tony Zambito

MARCH 12, 2017

It is safe to say that no industry or B2B markets will go without some form of disruption affecting buyers and buying behaviors. More so than in consumer oriented markets, B2B markets had a degree of predictability that companies often relied on. You Are Working From Old Organizational Hierarchy Perceptions.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Perkuto

MAY 14, 2020

There’s a lot of buzz surrounding “digital transformation,” especially with businesses forced into remote work teams. While it sounds forward-thinking, the issue that arises is that the definition is a bit murky – and when actually defined it seems to vary quite a bit from organization to organization.

Digital Transformation 98

Digital Transformation Personalization Buzz Marketing 98

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Leverage the Power of Email Marketing Have you thought of how email marketing can fuel your overall inbound strategy?

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Salesforce Marketing Cloud

FEBRUARY 9, 2023

Recently, there has been a lot of buzz around ChatGPT, a generative artificial intelligence (AI) model developed by OpenAI. These have included recommended next-best actions and responses to customer inquiries, as well as automating case summarization.

Enterprise Management 98

Enterprise Management Work Management Service Generation 98

ANNUITAS

APRIL 28, 2016

After my second day at the Oracle Modern Marketing Experience 2016 conference (#MME16), I’m finding a very obvious common theme vendors, customers and speakers are talking about: personalization. Oracle CEO Mark Hurd made very similar points when discussing the Oracle Marketing Cloud stack. How you can do this?

Personalization 100

Personalization Marketing Automation Services Paid Search Agency Buzz 100

Valasys

DECEMBER 15, 2023

The digital marketing landscape is a swirling vortex of trends, platforms, and promises. But amidst the noise, a new wave is rising, promising not just a ripple, but a complete overhaul: blockchain marketing. Blockchain marketing offers a future built on transparency, trust, and revolutionary engagement.

Marketing AI 45

Marketing AI Work Management Transparency Paid Search Agency 45

Salesforce Marketing Cloud

DECEMBER 13, 2022

We’ve all heard the buzz around economic unpredictability — which results in the need for more efficiency and cost savings. It’s a beautiful thing for contact center agents to be able to remediate tasks and streamline processes with automation. But what is the true impact of automation? Level up your service skills.

Service 98

Service Planning Personalization Peer-to-peer 98

QuanticMind

JULY 13, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Show off your marketing chops with our question of the week. Welcome to Scout! Test Your Digital Advertising Knowledge! This week’s hot topic: digital advertising regulation.

Copyright 52

Copyright Paid Search Agency Marketing AI Advertising Agencies 52

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing.

Brand Identity 166

Brand Identity Branding Marketing Budget Planning 166