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How to plan the digital engagement of your content marketing strategy

Tomorrow People

Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers.

Planning 232
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How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. What percentage of revenue should I spend on marketing?” “How much do companies spend on marketing?” How competitive is my market?

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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. That's why media planning is such an important step, as it helps you get the most out of your ads.

Buy 87
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What is SaaS marketing? 12 proven tactics to create and execute your own strategy

accelerate agency

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

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How to Leverage the Gig Economy to Do More With Your Martech

ClearVoice

It is essentially a buzz word for independent contracting or freelance work. Many businesses have leveraged independent contractors, consultants and freelancers to help them with their marketing initiatives, projects and activities. How marketers can leverage the gig economy: 1. Feed your marketing machine with great content.

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How to Get How to Get Started With SMS Marketing

Vision6

SMS marketing can deliver powerful results in a cost-efficient way. Despite this, some marketers are still hesitant to dip their toes in, due to the myths and misconceptions surrounding SMS marketing. We’ll be diving into how SMS marketing works and the best ways to engage with your customers. What is SMS marketing?

SMS 52