Trade Press Services

FEBRUARY 26, 2024

Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers. Producing and distributing content that resonates with audiences is no easy task. Still, this doesn’t guarantee that your target audiences will automatically connect with the content you produce.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Parse.ly

JANUARY 22, 2019

An actual connection with the audience will make or break media companies going forward. As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Without a doubt, consumer engagement needs to top publisher strategies for 2019.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Organizations failing to follow this trend may well find that their audience votes with their feet and finds another, greener event to attend next year. Quick Takeaways. Make sure it aligns with your core values.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Social Media Advertising Europe’s social media audience continues to grow, making social platforms a crucial element in most advertisers’ strategies for 2023.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. This trend is not isolated to news outlets alone.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. It’s also important to consider the shelf life of that content and how long it remains relevant to target audiences. Current and Trending Content Evergreen content is a powerful long-term asset.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. Brand bringing this trend to life: Spotify.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

ClearVoice

NOVEMBER 28, 2022

When it comes to content marketing, publishing content is half the battle. Understanding the latest blog trends, content marketing trends, and more is critical to success. And it’s essential that it converts into lead-generating assets for your business that informs your audience and keeps them engaged.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Launch Marketing

APRIL 13, 2022

Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. B2B Content Marketing Trends to Focus on in 2022 . Incorporate content that social audiences engage with, including short clips, thought leadership, polls, and imagery.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

seo.co

APRIL 26, 2023

For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries. This means you have to be more strategic with how you target your audience.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Why Sharethrough?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. And as businesses prepare for a digitalized future, they must find ways to be available and accessible and communicate the way their audience prefers to. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Contently

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Of that audience, 2.7

Ethics 121

Ethics Social Media Trends Copyright 121

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). The post Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend appeared first on Contently. I can’t wait to see it.

Storytelling 211

Storytelling Trends Ethics Content 211

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. Trending topics on Twitter are determined by the platform’s algorithm.

Paid Content 130

Paid Content Twitter Trends Mobile Advertising 130

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! Gain the confidence of your audience. Your audience is passively nurtured by it. Establishing your content machine and strategy should be a top goal for 2023 if you haven’t yet done so, merely publish corporate news, or write content without a purpose or a plan.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

chiefmartech

DECEMBER 5, 2023

Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024. We try to explain those phenomenon in plain language and then extrapolate where those trends are logically taking us. We discuss AI, of course.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Marketri

NOVEMBER 8, 2023

In this article, we’ll explore the top 5 SEO trends that can be leveraged as part of a successful B2B marketing strategy. Create knowledgeable, purposeful, and sharable content – Address the questions and concerns of your audience, showcasing your particular expertise. Social media is intended to be social, after all!

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Digilant

AUGUST 30, 2023

Ahead of the 2023/24 NFL season, we’re helping advertisers create a winning strategy by looking back at key trends and media habits in the 2022/23 season. This gives advertisers insight into where they can reach their audience in the coming months as they tune into football games or NFL-related content. Nearly half of U.S.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Martech

JULY 10, 2023

With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours. AI-enabled characters will allow audiences to guide their own experience and become active participants instead of passive consumers of content. In your inbox.

Marketing AI 136

Marketing AI Paid Search Agency Trends Copyright 136

FMG Suite

JANUARY 4, 2022

Twitter Publishes 2022 Planning Guide to Assist in Your Tweet Strategy via Social Media Today. Twitter has published a new 2022 planning guide to assist in your tweet strategy so that you can excel in the coming year. A is for audience segmentation. To learn more about each tip, be sure to check out the full article.

Trends 98

Trends Newsletter Sales Qualified Leads Planning 98

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Bannerflow

DECEMBER 8, 2021

Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. In this guide, we’ll discuss the latest programmatic ad trends, including the slow death of the cookie, the possibilities for connected TV and the re-emergence of creativity.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. And what trends are likely to lead us to success in the coming year? Agile is a key online advertising trend.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Wondering how to find TikTok trends in the first place?

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Stevens & Tate

SEPTEMBER 27, 2022

As such, it’s important that you stay up to date with the latest real estate marketing trends. The following are some of the latest real estate marketing trends that you’ll want to incorporate into your marketing efforts: Establish a Blog. You can also use social media to draw attention to certain events, like open houses.

Trends 104

Trends Marketing Strategy Marketing & Strategy Advertising Agencies 104

Bannerflow

DECEMBER 7, 2020

In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media. What 2021 social media advertising trends will we be discussing? In fact, Instagram Stories has given this method of marketing more wheels.

Social Media 98

Social Media Advertisements Advertising Trends 98

Brandpoint

JUNE 22, 2022

At Brandpoint, one of our favorite parts of creating sponsored content campaigns with our partners is tracking consumer interests throughout the year so we can figure out what gets audiences to stop scrolling and start reading. Audiences want to know the best way to have fun outside, whether it’s with friends, family or their pets.

Trends 87

Trends Distribution Thought Leadership Privacy 87

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. And as businesses prepare for a digitalized future, they must find ways to be available and accessible and communicate the way their audience prefers to. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. There will be a confluence of data and dynamic creative.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Hubspot

MAY 7, 2020

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. Continue Investing in Your Audience (Your Best Content Consultant). This is a trend we have been seeing at HubSpot. How easy and cool is that?

Social Media 94

Social Media Hubspot Trends Media 94

Parse.ly

SEPTEMBER 12, 2023

Our recently released Content Matters: Martech Trends 2023 Report sheds light on the fascinating trends, patterns, and shifts within the realm of marketing technology. The ability to empower a broader range of professionals with data insights, intuitive publishing tools, etc, is becoming a competitive advantage.

Marketing Report 52

Marketing Report Trends Marketing Analytics Tools Marketing Budget 52

SmartBug Media

APRIL 29, 2021

Whether you are selling shoes or SaaS, we’ve compiled a list of the top web design trends to keep your business “on a roll” for 2021. Trend #1: Visually Enhance Your Website. A few web design trends to create a uniquely beautiful site include: Standout Fonts. Trend #2: Tell Your Story and Humanize Your Brand.

CMS Development 105

CMS Development Trends Design Industry CMS 105