Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. With so much competition in the market, organizations may find it challenging to stand out and connect with their target audience. What Is Storytelling?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Webbiquity

MARCH 10, 2020

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. Storytelling is a big one.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone. Video uploads have increased by 263.4%

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

Marketing Insider Group

DECEMBER 29, 2020

Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Show respect, and prove you’re looking out for your audience’s best interests at all times.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Here are 27 different content distribution ideas to promote your primary research. Native Video — social media algorithms (especially LinkedIn’s) love native video.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Start creating journalistic content by getting to know your audience, referring to high-quality sources, and writing for readability. You have to know your audience.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. Content marketing is the gap between what brands produce and their audience actually wants.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Stevens & Tate

SEPTEMBER 24, 2020

Effective storytelling is important in not only helping consumers identify what their problems and needs are and presenting your products or services as a solution, but in helping them to relate to your business on a personal level. What is digital storytelling? Avoid Being Too Promotional. Use Real Stories.

Storytelling 52

Storytelling Small Business Marketing Opinions Promotion 52

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. Instead, we are accustomed to being told a story, according to the storytelling animators from Spiel.

Video Marketing 239

Video Marketing Storytelling Content Paid Search Agency 239

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

MAY 12, 2020

Focusing less on product promotion, and more on helping people. YETI made a big push to create compelling stories that align with the values and interests of their target audience. You probably won’t even notice the product placement within these video stories unless you look very closely. Instead, they focus on providing value.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. Surveys and audience research are essential to gauge your followers’ needs.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

MAY 25, 2020

But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers. What do we want to offer our audience on social media?

Social Media 336

Social Media Personalization Media Brand Identity 336

Contently

MAY 13, 2020

Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. And Disney has brought audiences to tears with their live sing-a-longs. Storytelling that stands out.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Short-form video. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Live videos.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Your target audience should see themselves as the protagonist (hero) in your stories. Place them in strategic locations and repurpose them to get in front of a larger audience. Brand storytelling is a powerful marketing tool.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

DECEMBER 17, 2019

Use the power of storytelling to reach the people you’re ultimately marketing to. One great example of successful B2B trendjacking is premium stock photography and video site Shutterstock. The company created their own promotional video for the ill-fated Fyre Festival using their own stock clips. In just one day.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Zoominfo

MARCH 26, 2018

B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience. But, having only a few personas isn’t going to cut it if you want a complete view of your audience. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ).

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. It doesn’t add value to your audience and can seem completely irrelevant. B2B content often fails because it’s not written for the audience, readable, or interesting. You Aren’t Writing for Your Audience. However, I can guarantee that your audience knows less than you think.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. Who is my audience? How do I get my idea into my audience’s head? How do I change the way my audience thinks? How do I change the way my audience behaves (ahem, buys)? Get to Know Your Audience Better. How do we prompt a pivot?

Storytelling 90

Storytelling Social Media Media eCommerce 90

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational.

Campaigns 91

Campaigns Work Management Content Transparency 91

Vidyard

JULY 5, 2017

The answer, at least in part, is their use of disruptive storytelling. When Marc Benioff left Oracle in 1999 to found a competitor, Salesforce, he didn’t want to just promote the idea of cloud-hosted software: he wanted to own the narrative. Meet the Video Disruptors. viral in nature. Let’s look at a few.

Storytelling 81

Storytelling Video Marketing Conversion Viral Marketing 81

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Apparently audiences aren’t really into that.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Spiralytics

MARCH 13, 2024

It draws not only aspiring influencers but also established celebrities eager to connect with their audience on a more personal level. With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities. M 2 Ivana Alawi (@IvanaAlawi) 17.4M

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

Social Media 126

Social Media Social Marketing Examples Planning 126

ClearVoice

FEBRUARY 7, 2022

Digital marketing trends: Michelin uses video games to reach teen drivers. The company hopes to provide teens with a well-rounded education about tire and driving safety by inserting digital billboards in ‘The Sims’ video game. . Read on to find out why. Teaching a teen to drive can be a difficult experience.

Trends 131

Trends Campaigns Planning Trade Show 131

Content Standard

FEBRUARY 21, 2019

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. Brands are still reeling from the idea of having to produce something that can only be pushed and promoted for the span of a day, or even just a few hours. Evolution of the Story Format. So get vocal, and take up space!

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we move further into 2023, businesses that embrace AI-driven marketing are likely to stay ahead of the competition and create meaningful connections with their target audience. #2

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

SocialPilot

JANUARY 21, 2024

Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels. Your audience will appreciate your relentless pursuit of excellence.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Stevens & Tate

MAY 27, 2022

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. The best podcasts do this organically by using hosts with subject matter expertise in a specific industry to talk about topics the audience genuinely cares about.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138