Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Automated Ads Automated ads are an efficient way to reach your target audience. Embrace this strategy to breathe new life into your content and maximize its potential for audience engagement.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Brandpoint

NOVEMBER 30, 2021

Brandpoint’s distribution reports have been top of the industry for years, but we are always looking for ways to make our clients’ experience better. We are excited to announce the launch of a brand-new distribution report model that has many new features to make readability and navigation more seamless than ever.

Distribution 118

Distribution CTR Click Rate Landing Pages 118

ClearVoice

MARCH 17, 2023

You just know your audience is going to love this. The fallout may be in your distribution strategy. No one sees your great content because it is not getting to where your audience is. So, how can you refine your content distribution strategy so your content gets to the right places? But then…nothing. Nothing happens.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Let’s take a look at some of the key features and strategies to consider when promoting an online event. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

Content Marketing Institute

SEPTEMBER 7, 2021

Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences.

Distribution 130

Distribution Content Planning Promotion 130

Brandpoint

FEBRUARY 17, 2024

This will help your target audience trust the article and feel understood. But you will still miss the mark if you reach your audience and cannot convey a timely message that appeals to their priorities. Engaging your target audience Once you understand who you are speaking to, you can find the best way to reach them.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

BenchmarkONE

FEBRUARY 3, 2022

For the content to take off and deliver results, you have to promote and amplify it. In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success. 11 Ways to Effectively Distribute Your Content.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? Now it’s time to get it in front of your target audience! There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. But can you drive traffic to your website for free?

Paid Content 77

Paid Content Promotion Marketing Websites Webinar Metrics 77

Adobe Experience Cloud Blog

MAY 29, 2019

That’s why we’re going to focus on another essential part of your campaign: distribution. But a lot of marketers don’t think about distribution until the very end. And though it’s often overlooked, distribution is a critical component of your strategy—it’s how people are going to see your message. Social—Keep up with the times.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

Benchmark Email

JANUARY 18, 2023

Ross Simmonds, CEO of Foundation Inc, advises marketers to create content once and distribute it forever. While there are many ways to get your content in front of your audience, email marketing is often underutilized. The reason is simple: the more eyeballs your content gets, the more leads it generates.

Promotion 80

Promotion Email Marketing Advertising Benchmark Distribution 80

DivvyHQ

JANUARY 13, 2021

I'd bet money that a lack of distribution and promotion is to blame. You know all those amazing pieces of content you produced in 2020 that didn't get the traction you expected? Let's change that in 2021. Here's a good starting point.

Distribution 74

Distribution Content B2B Promotion 74

Content Marketing Institute

JUNE 14, 2018

Promoting your content on Facebook doesn’t have to break the bank. Post regularly on @Facebook to learn what content works best (then promote it), says @MrGavinBell. Whether it’s video, written, or live content , you can see what brings a better reaction from the audience. Promote best-performing content. Tumbleweed.

Distribution 110

Distribution Facebook Ads Top of Funnel 110

Contently

MAY 23, 2018

Building an audience takes time. In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. We were just doing organic distribution before. It takes talent.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Branding 62

Branding Brand Identity PR Distribution 62

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? So if you’re creating high-quality, audience relevant content on a regular basis - surely you’re set for success?

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Content Standard

NOVEMBER 20, 2018

However, I see tons of resistance when it comes to rerouting ad spend to promote these content efforts. Why would decision-makers agree to the value of owned content experiences and then balk at the suggestion of paying to promote them? Paid Content Promotion via Social. What gives? Boosted Content via Custom Widgets.

Promotion 67

Promotion Marketing Budget Advertisements Advertising 67

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. In addition, 37 percent of marketers are turning to organic video channels, such as social channels, to promote their videos.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

Marketing Insider Group

APRIL 13, 2023

Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps of Marketing and Their Modern Challenges Marketing professor Jerome McCarthy defined a “marketing mix” in 1960 with the 4 Ps of marketing: product, price, place, and promotion.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Social Media 167

Social Media Promotion Media Content 167

Convince & Convert

NOVEMBER 8, 2016

Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content.

Social Media 166

Social Media Promotion Media Clickthrough 166

Convince & Convert

AUGUST 28, 2014

Content promotion and distribution, as an industry, is starting to grow up. More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. From native paid channels to influencer outreach, new tactics of content promotion are becoming popular.

Promotion 145

Promotion Branding Brand Identity Public Relations 145

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 101

Press Distribution PR Public Relations 101

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

KoMarketing Associates

FEBRUARY 16, 2017

While it’s critical to stay connected to your core audience with content strategies like blogging and social media, content marketers who want to stand out from the pack by appearing on some of the web’s largest sites may have to open up their wallets. Call out your target audience up front (ex: “For Tractor Buyers”). Make it a list.

Promotion 120

Promotion CPC Cost Per Click Top of Funnel 120

Sharpspring

APRIL 29, 2020

The Content Marketing Institute discusses the 80/20 rule : 80% of your content should be about your customers and promotional material should be limited to 20%. For a B2B organization on LinkedIn, here is what one might consider as part of the 20% promotional category: Awards and recognitions. Targeting Your Audience.

Linkedin 86

Linkedin Distribution Practices Webcast 86

DivvyHQ

MARCH 19, 2020

Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Build it and they will come? It doesn’t work that way in today’s noisy digital world. Here’s more.

Advertising Channels 124

Advertising Channels Distribution Content Marketing Content 124

Scoop.it

FEBRUARY 2, 2022

When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts. So far, we’ve shown you how to use Scoop.it topic: your online magazine. Facebook pages.

Distribution 52

Distribution Curation Content Newsletter 52

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. Let’s get started. Moreover, 47.4%

Effectiveness 131

Effectiveness Business Advertising Agencies Viral Marketing 131

DivvyHQ

MARCH 5, 2020

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days. Need some pointers? Read on.

Distribution 105

Distribution Content Content Marketing Effectiveness 105

Hubspot

OCTOBER 15, 2020

It’s in delivering that third element that distribution strategy comes in. An optimized distribution strategy, then, has never been more critical to businesses. Read on to find out: What a distribution strategy is. What is a Distribution Strategy? Your distribution strategy is how you reconcile all those necessities.

Distribution 66

Distribution Optimization Marketing & Strategy Work Management 66

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Promoted Tweets. And they’re right. Social Advertising.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

BenchmarkONE

JANUARY 28, 2020

But when it comes to your content marketing , the saying goes, “If a piece of published content isn’t distributed, was it even created at all?” . What you do with your content and how you distribute it matters greatly to its success, so making sure you’re trying various methods will make all the difference. Blog Teaser.

Distribution 69

Distribution Content Advertising Mediums Broadcasting 69

DivvyHQ

MARCH 15, 2022

If you're looking for less expensive ways to scale your content promotion, look no further than native advertising. Sure, getting a mention, a link or even one of your articles published on Forbes or Business Insider might be be highly beneficial for your company, but it's also expensive.

Promotion 92

Promotion Advertisements Advertising Content 92

BenchmarkONE

MARCH 18, 2021

In the digital age that we live in, traditional methods of promotion can often be overlooked. Small business social media collaboration is the process of cross-promoting content. each other’s posts and pictures to reach the largest audience possible. This can be anything from marketing strategies to distribution channels.

Small Business Marketing 83

Small Business Marketing Promotion Marketing Budget Enterprise Management 83

Scoop.it

NOVEMBER 28, 2019

When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts. So far, we’ve shown you how to use Scoop.it topic: your online magazine. Facebook pages.

Distribution 63

Distribution Curation Content Newsletter 63

Adobe Experience Cloud Blog

APRIL 6, 2018

At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. Promote Your Product by Promoting Your Customers. The post Does Your Product Help Your Customers Get Promoted? Click To Tweet.

Promotion 134

Promotion Word of Mouth Product Work Management 134

DivvyHQ

APRIL 8, 2016

In today’s #captainobvious, Content Marketing 101 lesson, you know that your content programs should have a clear target audience. Companies that have been leveraging content to build an audience over time often have a significant leg up on those who are starting from scratch. But how do we reach those people?

Distribution 40

Distribution Promotion Top of Funnel Microsite 40