ClearVoice

SEPTEMBER 22, 2023

In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. You already have UGC!

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 123

Effectiveness Social Media Paid Search Agency Viral Marketing 123

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 125

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. Moreover, 47.4%

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Published on. Voice recording over your videos.

Budget Programs 124

Budget Programs Video Marketing Tools Marketing & Strategy 124

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Publishing whitepapers/ebooks? Creating engaging videos?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Easy to Schedule for Different Social Channels Every social media channel has its own rules and guidelines, along with the audience type and their preference.

Social Media 91

Social Media Effectiveness Media Top of Funnel 91

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. Facebook generally has the same character limit across all ad types , with the exception of carousel ads and in-stream video ads. Instagram Hashtags. Headline – 40 characters.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Get to know your audience. to make sure you have a grasp on who makes up your audience and what they are looking for.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 99

Facebook Digital Asset Management Tools Branding 99

SocialPilot

MARCH 12, 2024

The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. That is why mastering the art of scheduling a reel on Instagram is necessary if you are aiming to win your audience. Click on the “Create Reel” option on the homepage.

Tools 86

Tools Tips Ideal Customer Profiles Paid Search Agency 86

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Let’s dive in.

Viral Marketing 130

Viral Marketing Social Media Video Marketing Media 130

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy.

Copywriting 128

Copywriting Social Media Practices Marketing AI 128

Sprout Social

JUNE 21, 2022

TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. Much of how to make your video go viral on TikTok is about being at the right place at the right time. Perhaps it means passing a certain viewer threshold based on your audience size (think: 100,000+ or 500,000+). How-to videos.

Viral Marketing 107

Viral Marketing Tips Branding Brand Identity 107

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. For brands big and small, growing a channel and dedicated audience is no small feat. The good news is that there are ways to increase your reach and move your video metrics in the right direction. Which videos yield the most subscribers?

Youtube 101

Youtube Work Management Social Networks Eye-Tracking 101

Sprout Social

APRIL 14, 2021

TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. Videos with the hashtag #YasClean have garnered over 6.5

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Sprout Social

FEBRUARY 22, 2022

If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. In fact, you’ve probably already been creating this type of short-form video content on other platforms. Haven’t heard it? What are YouTube Shorts?

Youtube 136

Youtube Verticals Mobile Marketing Video Marketing 136

Sprout Social

AUGUST 22, 2022

With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses. Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost.

Youtube 74

Youtube Features Social Media Ad Exchange 74

Scoop.it

MAY 4, 2023

The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. It can be in the form of the following: Images Podcasts Videos Textual posts, etc. That will help potential customers know what others say about your business or products.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Sprout Social

FEBRUARY 3, 2022

” If you’re stuck or have no idea what to promote and publish next, we can help. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Improve customer engagement and satisfaction. See how that works?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Published on Categories. Published on. TikTok for business can help you establish deeper connections with target audiences. On top of that, consumers also find short-form video 2.5x more engaging than long-form video.

B2B Marketing 137

B2B Marketing Branding Brand Identity B2B 137

Sprout Social

MAY 15, 2023

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. You can learn about audience preferences and how they feel about specific products, campaigns or topics. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 113

Tools Branding Brand Identity Enterprise Management 113

ClearVoice

MAY 23, 2022

The platform is always changing, new features are added, that bring new ways to engage with your audience. Your followers are less likely to get distracted by a funny cat video instead of seeing your valuable content. You are more likely to build a community of professionals, mentors, and customers. So how do you do that?

Linkedin 98

Linkedin Practices Best Practices Content 98

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. Include a relatable story and a high-quality image or video of the customer using the product.”

Examples 77

Examples ROI Planning Work Management 77

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Only then can they create content that resonates with that audience.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. It’s also become a source of entertainment, which audiences are craving more than ever.

Social Media 91

Social Media Media Content Storytelling 91

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Scoop.it

APRIL 13, 2023

720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. billion active users, and 68% watch a video to help them make a purchase decision. YouTube ads receive viewer attention 84% of the time, and users are three times more likely to watch a video tutorial or guide than to read it.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

SocialPilot

JANUARY 4, 2024

PS: We have added the respective hashtags to help you better target your audience. It’s a festive whirlwind of holiday season campaigns, end-of-year sales, and a time to connect with customers through the spirit of giving and celebration. Is your post going to be an image, video, or text? It’s not that easy, though.

Social Media 96

Social Media Media Planning Social Marketing 96

Sprout Social

JUNE 9, 2022

Published on Categories. Published on. This helps your audience recognize your brand on the platform. How to make a TikTok video. Now that you have your account set up, it’s time to start creating videos. The process of creating videos on TikTok is pretty similar to that of Instagram Reels.

Ideal Customer Profiles 135

Ideal Customer Profiles Video Marketing Custom Publishing Social Media 135

Sprout Social

FEBRUARY 15, 2023

With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more. Voila—your account is created, and secure!

Youtube 88

Youtube Advertising Channels Branding Brand Identity 88

Contently

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. B2B brands don’t always tug at the heartstrings of the audience when they’re selling technical products and services. But my tailored algorithm isn’t all cute cat clips and conspiracy theories.

Branding 182

Branding Brand Identity B2B Paid Search Agency 182

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sharpspring

AUGUST 3, 2021

After that, it is mostly about choosing and customizing a theme and creating some initial content. If you don’t have much to say about your project yet or you want its features to be a surprise, you can set up a lead generation form and publish your content later after the launch. Video is quickly becoming a dominant marketing asset.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Sprout Social

MAY 11, 2021

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). Not only have they optimized their bio for vegan and cruelty-free terms, but also their hashtags.

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. People trust people.”

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

Examples 128

Examples Campaigns Advertising Agencies Burn Rate 128