Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. This strategic approach prevents you from targeting the wrong audience and wasting resources on unsuccessful campaigns.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

illumin

APRIL 25, 2024

Connected TV (CTV) is the fastest-growing major ad channel in the US with a 22.4% Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. An example would be the Dish Network.

Cable 111

Cable Television marketing Mobile Advertising Broadcasting 111

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This precision targeting ensures that your message resonates with the right target audience. Local campaign costs are lower, enabling brands to invest strategically within targeted locales.

Advertisements 122

Advertisements Advertising Allocation Planning 122

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Trade Press Services

FEBRUARY 26, 2024

Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers. Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Anyword

APRIL 10, 2024

You need to understand what resonates with your audience and tailor your message accordingly. Talking Points is a data-driven messaging bank built directly within Anyword’s platform that leverages data from your existing marketing channels. Connect your channels and start using Talking Points now! What are Talking Points?

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

Trade Press Services

APRIL 29, 2024

Professional audiences love learning in a conversation-style environment. This means if you’re presenting on the right channels , the audience you reach is already established and highly targeted. Editors, audiences, and stakeholders are often industry leaders and decision-makers. Oftentimes, the opposite is true.

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 77

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. This means that the Curb audience is engaged on multiple channels throughout their ride, and reachable on mobile before the ride and after.

60

60

Martech

FEBRUARY 26, 2024

Market Fit: It’s essential to evaluate whether your product is meeting the needs and preferences of your target market. Marketing Channels: Review your marketing channels to ensure they are effectively reaching your target audience. MarTechBot now has 10+ personas to provide more targeted responses.

Planning 119

Planning Multi-Channel Word of Mouth Best Practices 119

Martech

APRIL 25, 2024

Rather, leverage machine learning to parse your mature marketing into clusters and create more personalized targeting and messaging strategies for these subsegments under the boomer umbrella. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. Dominate the social platforms Facebook and X.

Television marketing 131

Television marketing Planning Paid Search Agency Peer-to-peer 131

Martech

APRIL 5, 2024

RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. Dig deeper: Why we care about retail media networks Data.

Advertising Agencies 117

Advertising Agencies Media Verticals Paid Search Agency 117

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. Even when brands are not directly working with a creator, audiences are likely to still conflate the two, seeing a partnership no matter how indirect.

Youtube 105

Youtube Advertisements Advertising Branding 105

Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. This can lead to campaigns reaching non-optimal audiences. Enhanced Match Rate, as the new capability is called, is aimed at: Engaging higher percentages of target audiences on paid channels.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Privacy Ideal Customer Profiles 109

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. The psychographics of your audience is where you will find the levers that will move marketing forward.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Sprout Social

MAY 7, 2024

Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation. But navigating the dynamic landscape of TikTok can be challenging.

Marketing AI 79

Marketing AI Work Management Tools Marketing Management 79

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. It comes from businesses trying to build relationships, trying to grow relationships and trying to keep their brand front and center in the minds of the audience.

Email Marketing 133

Email Marketing Automation Tools Planning 133

Martech

OCTOBER 6, 2023

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels. Image expansion. Text variations. ” Why we care. Get MarTech! In your inbox.

Paid Search Agency 140

Paid Search Agency Features Ads Marketing AI 140

Sprout Social

JANUARY 31, 2024

For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Topics and target audience.

Youtube 97

Youtube Work Management Social Networks Eye-Tracking 97

Tiecas

APRIL 5, 2024

Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Product datasheets and technical specifications are essential when your core audience is engineers and technical professionals. An industrial marketing strategy defines your goals, audience, and content mix.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Stevens & Tate

MARCH 7, 2024

By sharing this content on various social networks, you can extend its reach far beyond your immediate followers, tapping into new audiences and sparking conversations. By analyzing patterns in engagement, preferences, and user behavior, you can gain invaluable insights that inform the creation of more targeted and effective content.

Social Media 97

Social Media Social Marketing Media Marketing & Strategy 97

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Top Rank Marketing

NOVEMBER 20, 2023

Attempting a B2B marketing campaign without a strategy can lead to disjointed marketing efforts, resulting in failure to effectively engage your target audience. After all, before you can make a plan, you have to know as much as you can about who you are trying to target.

Planning 138

Planning Allocation Process B2B Marketing 138

Oktopost

APRIL 29, 2024

Social media channels provide organizations with a communication channel they can participate in directly. It should also include you taking the insights you get about your audience, learning where they engage, and engaging with them to understand their interests. How can marketers use social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. Audiences expect digital interactions that are fast, functional and accessible. Here are tips for various marketing channels: 1. SMS: Brevity is key.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Spiralytics

FEBRUARY 7, 2024

Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on. Forget the last-minute scramble!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Easy to Schedule for Different Social Channels Every social media channel has its own rules and guidelines, along with the audience type and their preference.

Social Media 90

Social Media Effectiveness Media Top of Funnel 90

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. SEO and SEM, data analytics, cross-channel consistency and user experience. Storytelling in marketing involves crafting narratives that resonate with the audience.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. According to OptinMonster , 58% of consumers check email before any other information channel, including social media. That is a 40x ROI.

Top of Funnel 118

Top of Funnel Newsletter Planning Peer-to-peer 118

Stevens & Tate

MARCH 4, 2024

Among the many advertising options available top marketers, radio ads continue to play a significant role in shaping brand narratives and reaching audiences. Measuring the impact and engagement of radio ads can be challenging, and the medium offers limited targeting options compared to digital platforms.

Advertisements 97

Advertisements Advertising Paid Search Agency Advertising Mediums 97

Martech

APRIL 22, 2024

Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. This will help you tailor your email content and messaging to resonate with your target audience. MarTechBot now has 10+ personas to provide more targeted responses.

Lead Generation 117

Lead Generation Lead Ranking Tactics Lead Scoring 117

ClearVoice

MAY 6, 2024

And when your content is relevant to your audience, they’re much more likely to pay attention and engage with it. Collecting customer insights is the best way to understand what’s relevant to your audience. For example, a content creation agency like ClearVoice speaks to two main target segments.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom. Successful CMOs are effectively becoming customer ethnographers.

CMO 87

CMO Enterprise Management Planning Work Management 87

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. Branded content campaigns are instrumental in elevating brand visibility and fostering audience engagement. Create branded content today! Why use branded content?

Branding 62

Branding Brand Identity PR Distribution 62

Launch Marketing

JULY 19, 2023

Establish Your Brand Voice A brand voice is a personality your business uses to communicate to your target audience and through marketing efforts. Consider Your Target Audience When it comes to your target audience, it is important to know how to best serve them.

Branding 111

Branding Brand Identity Marketing & Strategy B2B 111