Zoominfo

MARCH 17, 2021

More traffic means a greater likelihood of conversion, and possibly a sale. However, for more competitive keywords, you should opt for less competitive long-tail phrases. To do so, first make sure your content is highly educational and informative (it should educate consumers about your software and the services you provide).

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Tiecas

MARCH 2, 2024

This technology can potentially change how industrial audiences search for information by understanding niche terminology and complex search intent. Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g.,

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Spiralytics

AUGUST 31, 2023

This article aims to provide a step-by-step guide on how to easily find low-competition keywords in just seven simple steps. Through keyword research, you can identify niche topics or long-tail keyword ideas that have lower competition but still attract a significant amount of search volume and are highly relevant to your target audience.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Marketing Insider Group

NOVEMBER 22, 2021

Using the simple, focused tactics we cover in this article, you can leverage web analytics to improve your content marketing strategy right away. These metrics tell you which of your blog articles, landing pages, and other content are getting the most hits. Once you have that information, it’s time to optimize it even more.

Analytics 258

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 258

Contently

MARCH 22, 2024

If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having. Use this information to brainstorm for a blog or other content topics.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

Marketing Insider Group

FEBRUARY 1, 2021

With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

Contently

FEBRUARY 3, 2022

Third, each lead is heavily qualified to assess the actual level of interest in each enquirer prior to offering it for sale. Second, create supporting long-tail keyword blog content which links to the relevant main product or service page for SEO value. Second, they often lack the ability to find new leads themselves.

Lead Generation 218

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 218

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

APRIL 7, 2021

In this article, we’ll discuss which metrics give you insights into your silent fans, how to come up with social media content that appeals to your entire audience and how social listening tells you what they really care about. It also signals people’s confidence in the authority and relevance of the information they’re clicking on.

Social Media 133

Social Media Long Tail Marketing Media CTR 133

ClickDimensions

OCTOBER 24, 2023

Automate Content Generation: AI-driven content generators can produce articles, blog posts, and product descriptions, saving your team valuable time. If you love this article be sure to check out “Why SMBs Struggle to Modernize B2B Marketing and Sales Strategies” here. Need help getting started with AI?

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

ClearVoice

APRIL 12, 2022

This article will help you create a solid informational SEO content brief that you can share with your writer or freelancer to ensure that the content they create for you meets your expectations of having your article optimized for search. Click the high-ranking results and take a look at how their articles are written.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is.

SEO 121

SEO Top of Funnel Buyer Personas B2B 121

Hubspot

MARCH 19, 2020

If you have salespeople ready to close sales but need to fill their pipeline with more qualified leads, the primary goal for your content marketing is probably lead generation. Of course, researching your keywords will look the same regardless of your content marketing goal — but the way you use that information will differ.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

Stevens & Tate

DECEMBER 2, 2022

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys , is a two way street. Once you’ve found a long tail keyword or group of keywords that work for your blog, it’s important to use those words naturally (generally 3-5 times) throughout the body of each blog post.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Navigate the Channel

SEPTEMBER 19, 2023

In this article, we will delve into the trends and strategies that will define search marketing in the coming year. Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

KoMarketing Associates

MAY 21, 2019

I’m not going to get into the nuances of keyword research, as there are plenty of articles out there, but what I do want to discuss is a problem we face when choosing target keywords – selecting terms based on search volume. Instead, we want to look at longer tail terms that target users further down the funnel.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

ClearVoice

JANUARY 28, 2020

In researching this article, I discovered the fact that there’s actually a government agency dedicated to making sure language in government documents is as clear as possible. But what happens if you need to impress your audience while simultaneously informing them? Define jargon… so you can avoid it. I was shocked too!

Keywords 96

Keywords Advertising Agencies Long Tail Marketing Product 96

Zoominfo

MAY 29, 2018

We recommend optimizing for long-tail keywords that mirror the phrases or questions your customers and prospects actually use to seek out information about your products. The best way to discover these keywords and phrases is to actually sit in on customer service or sales calls. Bolster Your SEO Strategy with PR.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

KoMarketing Associates

SEPTEMBER 4, 2019

These type of negative keyword themes can limit the number of visitors that are purely information seekers and not necessarily further along the B2B buyer journey. Having a nice set of long tail keywords is simply not enough, especially with Google’s recent match type changes. Competitive Brands. Geographic Targeting.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 These bite-sized videos offer a perfect blend of entertainment, information, and engagement, making them incredibly addictive and shareable. Users are more likely to ask complete questions or use long-tail keywords.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Scoop.it

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? If you disagree, then this article is for you. This proactive approach empowers businesses to make well-informed decisions regarding inventory management, production schedules, and resource allocation. What motivates them?

Work Management 84

Work Management Marketing Management Buyer Personas Budget Programs 84

ClearVoice

AUGUST 7, 2023

For marketers, the first step in capturing that attention lies at the top of the sales funnel. The casual, informative, and non-invasive nature of TOFU content experiences is foundational in achieving keyword rankings for high-volume, general industry queries as well as the gateway for brand introductions and trust building.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Huptech Web

SEPTEMBER 23, 2022

In order to maximize your Pay Per Click(PPC) campaigns, you need to know how to optimize them correctly, or it will happen that you will be wasting a lot of time, money, and effort on advertising campaigns that only generate considerable brand awareness, leads, or sales. Suitable for advertisers looking to track on-site sales and events.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

Sales Engine

SEPTEMBER 18, 2015

So if I had an article titled " Buy SaaS-based accounting software for the XYZ industry ," that could be a pretty meaningful article. So if one of the posts is a thinly veiled sales pitch, and another one is a 1000-word article that includes charts, graphs, videos, and third-party references, guess which one Google is going to reward?

Top of Funnel 120

Top of Funnel SEO Content Marketing Long Tail Marketing 120

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

A Better Jones

MAY 2, 2019

Engaging customers in the future will require a multichannel sales strategy powered by smart digital investments, which caters to the different needs of first-time and repeat customers,” reports a recent McKinsey & Company article. Demonstrate your expertise with blog posts that share useful information in an engaging way.

Marketing AI 75

Marketing AI Long Tail Marketing Planning Peer-to-peer 75

ClearVoice

MARCH 9, 2023

Increased brand awareness and a boost in sales. This article provides those steps. The publication circulated and increased brand loyalty which, in turn, increased sales. Developing and disseminating information that provides solutions. This strategy then changed to the use of short- and long-tail keywords.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

accelerate agency

MAY 9, 2020

Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want. Time was that long tail keywords were also like gold dust for SERP results.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Also, don’t be afraid to use long-tail keywords. These are phrases that your target audience would likely search for on Google.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Valasys

MAY 18, 2023

In this article, we will compare PPC and SEO and help you determine which SEM services will be the most effective for promoting your particular business. Ranking well on search engines can increase your website traffic and brand awareness and even lead to more sales. What is PPC?

Paid Content 52

Paid Content PPC Comparison SEO 52

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Sales Engine

OCTOBER 16, 2015

B2B content marketing today is really about generating leads for sales by replacing the one-to-one conversations that salespeople used to be able to get more predictably. That means that every article they publish can’t go through tons of committee-based review cycles. Remember when we used to buy targeted sales lists from magazines?

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Mailmunch

MARCH 4, 2021

Voice search allows you to find information on the Internet without using a keyboard. To find information on the Internet, voice assistants use data from search engines. First of all, sites that provide useful and relevant information should think about optimizing voice search. High domain authority and rating.

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

Stevens & Tate

FEBRUARY 20, 2020

It even helps to provide the target market with more detailed information than they would normally receive from other forms of marketing. A boost in credibility often translates into more sales. Media sources can place the information where the consumers have a greater chance of seeing it. Opportunity.

Public Relations 65

Public Relations Marketing Strategy Marketing & Strategy Paid Search Agency 65

Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords? Examples of long-tail keywords.

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Scoring Lead Ranking 80

Optinmonster

AUGUST 25, 2022

In this article, we’ll go over everything you need to know about SEO audits so you can do one yourself any time you need to. Without enough traffic, the rest of your digital marketing and sales funnel is useless. For example, here at OptinMonster, we’d like to see a mix of generic, branded, long-tail and other types of anchor text.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

Aberdeen

MARCH 21, 2018

Aside from the actual product or service you offer, you also want to ensure your sales process is optimized – both in terms of your industry’s standards and your target customers’ expectations. How to Analyze and Reverse-Engineer Your Competition’s Sales Processes. Point-of-Sale Processes. Post-Purchase Initiatives.

Process 55

Process Top of Funnel Paid Search Agency Purchase 55