SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Social Ads. Paid Search. Retargeting.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. Get tips on how to get the formula right here.

Traffic 52

Traffic Case Study Case Studies Paid Search Agency 52

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Make It Social. Tubular Insights is your go-to resource for news, analysis, and tips for video marketing.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Only B2B

JANUARY 29, 2018

Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works. Douglas Karr.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Content Marketing Institute

MARCH 1, 2018

Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. The results came quickly.

Planning 94

Planning Top of Funnel Allocation Brand Identity 94

Schubert B2B

OCTOBER 6, 2017

But if your company is producing blogs, and you feel like they are being ignored in the vast pool of cyberspace, then it’s time to organize your blogging efforts as part of an integrated marketing plan. With your blog, and website in general, you are trying to attract quality prospects , not general web traffic.

Work Management 54

Work Management B2B Marketing Management Lead Scoring 54

Schubert B2B

OCTOBER 6, 2017

But if your company is producing blogs, and you feel like they are being ignored in the vast pool of cyberspace, then it’s time to organize your blogging efforts as part of an integrated marketing plan. With your blog, and website in general, you are trying to attract quality prospects , not general web traffic.

Work Management 48

Work Management B2B Marketing Management Lead Scoring 48

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. Promoting Webinars.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Evaluate current media mix for lead generation. Marketing and Sales need to be aligned more than ever.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

ClearVoice

APRIL 30, 2020

Platform integrations : Because marketers’ tech stacks are full, using a lead generation tool that integrates or connects to other tools to help streamline your sales and marketing processes are a must-have today. Check out their complete list of integrations here. See their complete list of platform integrations.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

B2B Marketing Insights - WE

JUNE 29, 2018

It provides clear insight into your marketing action plans and should be revisited and reviewed frequently. We’re not just covering the basics of branding in this article. We’re sharing actionable insights that’ll boost your B2B marketing to a whole new level. Integration. Social Media Accounts. Take Action.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

SmartBug Media

NOVEMBER 16, 2022

As a B2B marketing manager, how do you deal with changing digital trends in marketing and deliver the type of growth your organization expects? The answer: inbound marketing. An Inbound Marketing Refresher. Some ideas to get started include: Inviting an influencer to write a guest blog article.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Hubspot

MARCH 12, 2019

There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. So this leaves you with three broad options: Bring in more valuable and relevant traffic. Using HubSpot Marketing help you build an inbound marketing flywheel from start to finish.

Lead Generation 101

Lead Generation Tools Generation Leads 101

Hubspot

SEPTEMBER 9, 2012

Catch up on these top 5 marketing stories of the week so you’re prepared for the week ahead. Pinterest Now Sending More Traffic Than Yahoo Search, Shareaholic Says, From Search Engine Land. Are you using Pinterest to drive traffic to your website ? Read the article to take a look at the new design changes here.

Traffic 28

Traffic Search Marketing Enterprise Management Marketing Management 28

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. A recent article from eMarketer.com titled: Is the Click Still King?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Optinmonster

DECEMBER 5, 2023

Do you want to know which are the best social media management tools? Social media undoubtedly has become a powerful player in shaping brands, influencing consumer decisions, and driving business growth. Why Social Media Management Tools Are Important?

Enterprise Management 98

Enterprise Management Social Media Digital Asset Management Work Management 98

Hubspot

AUGUST 8, 2019

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. And, if done responsibly , PPC can be integral to your inbound marketing strategy. What’s a marketing channel without a few acronyms and a little jargon? PPC-Related Terms You Should Know.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

FEBRUARY 16, 2011

Successful inbound marketing is all about attracting and converting more visitors to your website. Inbound marketers use calls-to-action to send website visitors to landing pages, where they can exchange contact information in exchange for an offer. The trick is to become a vertically integrated publisher.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Ad Exchange 28

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! 90 Tips To Make Your Blog Rock 1. Write articles for the different types of customers that are relevant for each of your vertical markets 8.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Schubert B2B

JULY 28, 2023

The role of content marketing in B2B inbound strategies is to let the customers come to you, rather than spending time, money, and effort chasing the customer around. Inbound marketing is much more effective than outbound strategies because it focuses on attracting high-quality leads that are much closer to making a buying decision.

Paid Content 62

Paid Content Marketing Budget Inbound Marketing B2B Marketing 62

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. It will help to drive more traffic to your site where you could build a deeper relationship with them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Outgrow

MAY 11, 2022

What Is Inbound Marketing? Inbound marketing is a process that helps potential customers find out about your business. In this blog, we are going to discuss everything in detail, from a simple question like what is inbound marketing to relevant statistics and strategies! What Is Inbound Marketing?

Inbound Marketing 52

Inbound Marketing Stats Planning Outgrow 52

Online Marketing Institute

DECEMBER 23, 2010

The majority of internet usage is via video content Start Producing Video Content today to Get Found by more qualified prospects and convert them into leads Tagged as: B2B , B2B Marketing , Video Content Marketing About @RBeale Ryan Beale is an Inbound Marketing Specialist - Sales at HubSpot.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget. In this article, we will discuss 10 small business marketing ideas that you can get started with today.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget. In this article, we will discuss 10 small business marketing ideas that you can get started with today.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. If that bothers you, then here’s the non-tip jar version. Use this article as a starting point to implement simple do-it-yourself SEO tactics and you’ll start to see better search engine results. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Zoominfo

JULY 11, 2018

Only 9% of B2B marketers describe their content marketing maturity level as sophisticated – defined as providing accurate measurement to the business, scaling across the organization ( source ). These B2B marketers are finding success, yet are challenged with integration across the organization ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Hubspot

MAY 26, 2017

According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Let's go through each of these top challenges and how marketers can address them. 1) Generating Traffic and Leads.

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101

markempa

SEPTEMBER 9, 2012

Tweet Editor’s Note: This is the second of a series of articles to help marketers and salespeople looking for a reliable lead list. Read the first post here: “ List Buying: 3 reasons why this tactic can be deadly for marketers.” Tip #1: Just ask. ” Tip #2. ” Tip #3.

Buy 120

Buy Ad Building Inbound Marketing Lead Scoring 120

Hubspot

MARCH 30, 2012

Last week, Daily Blog Tips published an article highlighting some common misconceptions about list posts and explaining why it's silly to think about list posts in those ways. Let's quickly review the points the article made: "List posts are just for lazy writers." Otherwise your list -- and your writing -- loses its integrity.

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 18, 2015

Download The Marketer's Pocket Guide to Writing Good for free tips on how to become a better writer. Our own research concludes that companies that commit to regularly publishing quality content to their blogs tend get the most website traffic and leads -- and those results continue to pay out over time. 1) Daily Page.

Tools 28

Tools Best Practices Template Peer-to-peer 28

Hubspot

AUGUST 21, 2023

To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. What is a Go-to-Market Strategy? Whether you’re a product designer or a social media coordinator, everyone needs to be on the same page.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. Some times though, we will also use specific social media channels and/or forums.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Single Grain

SEPTEMBER 4, 2019

For instance, the fact that social media preferences vary by race and ethnicity has been illustrated in the Pew reports. We’ve brought to you some of the most useful tactics of multicultural marketing – programmatic tools, content, video marketing and blogging tips – that will make your customers relate to the messages you deliver.

Marketing AI 80

Marketing AI Advertisements Advertising Work Management 80

KEO Marketing

JANUARY 27, 2015

There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. To help with your planning and strategy brainstorming, we wanted to share our top inbound marketing predictions for the upcoming year. Social Networks Play a Bigger Role.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48