Marketing Insider Group

JUNE 10, 2024

Sales are one of the most vital aspects of running a business and aren’t something you’ll want to take lightly. Every transaction represents revenue and growth, and luck isn’t enough because boosting your sales requires insight, strategy, and precision. Fortunately, product analytics can guide you along the path to sales mastery. This powerful tool reveals the mysteries of customer behavior, preferences, and trends, so you don’t have to go blindly into the abyss.

Analytics 230

Analytics Top of Funnel Marketing Analytics Tools Product 230

Zoominfo

JUNE 10, 2024

In today’s intensely competitive market, the coveted first-mover advantage is no longer good enough. To truly sell smarter and win faster, sales and marketing professionals need to be the first to reach their targets precisely when buyers are ready to engage. Sure, they might be the perfect fit for your solutions. The ROI for their business may be clear and convincing.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Trade Press Services Newsletter

JUNE 6, 2024

With over one billion members worldwide, LinkedIn is the go-to platform for brands and business professionals to network, connect, showcase industry expertise, and build their identities. Simply having a profile on the site, however, isn’t enough. To stand out, it’s vital for individuals and companies to tell their unique stories in a compelling, engaging, and meaningful way.

Linkedin 237

Linkedin Ideal Customer Profiles Thought Leadership Cross-Selling 237

The Forward Observer

JUNE 7, 2024

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib About the Book Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real.

Planning 107

Planning Marketing & Strategy Paid Search Agency Click Rate 107

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Intent Data

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

Social Media 99

Social Media Education Media Marketing & Strategy 99

Oktopost

JUNE 11, 2024

Social media managers do it all – literally. Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Social Media Managers wear many hats.

Social Media 91

Social Media Work Management Marketing Management Product 91

SmartBrief - Marketing

JUNE 11, 2024

Google is always looking for new ways to engage with users and facilitate stronger searches. Often, this comes via regular algorithm updates. Other times more extensive changes are made to alter how searches are conducted and the kinds of information that are disseminated to users, as seen in the Helpful Content Update and the recent AI Overviews addition.

SEO 93

SEO Google Training User-Generated Content 93

Martech

JUNE 7, 2024

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google What it is. Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max.

Cost Per Thousand 108

Cost Per Thousand Budget Programs Resources Paid Search Agency 108

ClearVoice

JUNE 7, 2024

Creating content vs. curating content are two different approaches to content marketing. The key is to strike a balance that aligns with your goals, audiences, and available resources. We’ve put these two approaches head to head to help you understand the differences and see how they both fit within your content strategy. Created vs. Curated: The Breakdown Let’s break down the differences between created vs. curated content, so you know how to best optimize your content strategy.

Curation 105

Curation Comparison Thought Leadership Lead Scoring 105

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Ahrefs

JUNE 11, 2024

But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve. SEO is changing at a breakneck pace.

SEO 86

SEO Examples 86

HG Data

JUNE 6, 2024

The hyper-growth data company welcomes new CEO with significant experience building and scaling SaaS businesses to deliver the future of go-to-market Technology Intelligence SANTA BARBARA, Calif – June 6, 2024 – HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, and its Board of Directors today announced the […] The post Rohini Kasturi Joins HG Insights as Chief Executive Officer appeared first on HG Insights.

Paid Search Agency 105

Paid Search Agency Ad Building Companies Business 105

Bannersnack

JUNE 11, 2024

9 minutes read It’s estimated that the human brain processes visuals 60,000 times faster than text. Moreover, when text is paired with images, comprehension goes up to 89%. Sounds fascinating, doesn’t it? I think we can all agree that visual communication can boost your online advertising. Sometimes, in order to create a stronger reaction, advertisers go one step further and pair multiple visual elements to create a metaphor image.

Creativity 84

Creativity Advertisements Advertising Examples 84

Martech

JUNE 7, 2024

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.

Paid Search Agency 108

Paid Search Agency Media Planning Marketing & Strategy 108

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? Look no further! For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. They are golden opportunities to skyrocket sales, attract new customers, and improve brand loyalty. But with great opportunity comes great competition.

Planning 80

Planning Marketing Analytics Tools Paid Search Agency eCommerce 80

Hinge Marketing

JUNE 7, 2024

As we were analyzing the data from our 2024 High Growth Study , we noticed that one growth strategy in particular stood out. The High Growth firms—firms that grow 20% or more annually over a three-year period—were particularly likely to participate in a merger or acquisition (M&A). Professional services firms have long used strategic acquisitions to enter new markets and deepen their portfolio of services, but the trend seemed particularly strong this year.

Trends 91

Trends Service Peer-to-peer Acquisitions 91

Roketto

JUNE 5, 2024

There are many moving parts in starting a business. As you grow, one of your biggest challenges will be figuring out how to reach your intended audience and make your brand more discoverable. The answer lies in content marketing.

Small Business Marketing 83

Small Business Marketing Content Marketing Business Content 83

SmartBrief - Marketing

JUNE 10, 2024

There’s a debate around the use of the word ‘‘agency” and whether or not it tethers the industry to the past or a broken model. As an agency lifer and lover, I’ve always taken tremendous pride in the idea of an agency. But allow me to add another layer to the conversation by considering the benefits of human agency. And even more specifically: agency within an agency.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies Lead Ranking 81

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

JUNE 11, 2024

Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. Google TV What it is. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies.

Advertising Agencies 85

Advertising Agencies Google Advertisements Advertising 85

Sprout Social

JUNE 6, 2024

If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years. Through that time, our north star has always been to help our customers not just manage but maximize the power of social.

Work Management 94

Work Management Advertising Agencies Marketing Management Social Media 94

Alejandro Rioja

JUNE 5, 2024

In the vast and ever-evolving digital marketing landscape, effectively reaching out to your target audience is both an art and a science. A robust outreach strategy is crucial for making your mark and fostering connections that benefit your business long-term.

Outreach 96

Outreach Marketing & Strategy Marketing Strategy Marketing 96

CMSWire

JUNE 5, 2024

Marketing fatigue is real. And it's on your marketing teams to recognize the spam and do better. Continue reading.

Loyalty 116

Loyalty Marketing Customer Surveys 116

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Content Marketing Institute

JUNE 5, 2024

Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.

Content 92

Content Interactive Marketing Tools Examples 92

Martech

JUNE 10, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Top of Funnel 86

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 86

Anyword

JUNE 5, 2024

Creating high-quality, informative blog posts can be challenging. That’s where Anyword’s new ‘Add info’ feature comes in, providing a seamless way to enrich your content with valuable data and insights. Whether you’re writing a comprehensive review, a thought leadership article, or a compelling product description, the ‘Add info’ feature helps you elevate your posts.

Thought Leadership 88

Thought Leadership Analysis Paper High Quality Lead 88

ClickZ

JUNE 5, 2024

Learn top eCommerce growth strategies from Fospha's latest report, featuring expert insights from Meta and case studies for scaling brands.

Case Study 99

Case Study Case Studies Brand Identity Branding 99

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Salesforce Marketing Cloud

JUNE 11, 2024

Trailblazer Community Forum Ambassadors help maintain a healthy and engaged Trailblazer Community by sharing their Salesforce expertise, moderating content, and creating a welcoming space for members. They’re superusers of the online Trailblazer Community who play a key role in helping Salesforce users speed up their implementations and increase their return on investment (ROI).

Communities 69

Communities Lead Scoring Lead Ranking Knowledge Base 69

Content Marketing Institute

JUNE 7, 2024

What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?

Brand Identity 86

Brand Identity Branding Communities Paid Search Agency 86

Martech

JUNE 5, 2024

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This collaboration is essential for exploring AI use cases in marketing, integrating data from various sources and building effective AI models.

Marketing AI 98

Marketing AI Domain Work Management Marketing Management 98