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An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. Why APIs?

API 26

Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” Is G+ Google’s Ellis Island ?

Google 102

Trending Sources

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

None of this affects me personally, but if I were a real customer experience expert I'd be annoyed at cartoon versions being presented as the real thing. Most custom experience teams have struggled to do this with spreadsheets, graphics programs, or generic flow charts.

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. As a marketer, you should know that only 55% of companies are currently conducting any online user experience testing. 14) API.

API 58

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. As a marketer, you should know that only 55% of companies are currently conducting any online user experience testing. 14) API.

API 58

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. Similar to Google Analytics, the data gives you great insight into your site performance.

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

This new feature adds a link to the person or company mentioned, and sends a notification to that account about their most recent interaction. Google Upgrades Its Google Places Dashboard With Google + Local Integration, From Search Engine Land.

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10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

CRM is a service that companies can use to keep track, organize and improve the interactions with current and future customers. UX – User Experience. API – Application Programming Interface. API’s simply allow for software’s to interact with each other.

SERP 33

THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey

chiefmartech

Let’s look at seven potential key business questions in attribution analysis: What are my top converting channels by first and last interaction? What campaigns, if any, are users interacting with before converting through remarketing?

8 Common Ways Most Content Marketers Fail

Modern Marketing

Many of the areas where we make mistakes center around the experiences that we’re delivering to our audiences. With a centralized content experience , marketers can keep all of their content in one place. However, people rarely go to Google and search for “white paper.”

35 Tech Terms Translated Into Plain English

Hubspot

It''s important for all the images on your website to have alt text because it''s the only way search engines like Google can understand what an image is about, which helps you optimize your website for search. APIs facilitate the data needed to provide solutions to customer problems.

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5 Disruptions to Marketing, Part 3: Vertical Competition

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. If people use Amazon Echo to answer common questions that they used to search for on Google, that is a powerful piece of the “channel” now controlled by Amazon.

ComScore Data Illustrates But Also Obfuscates

Paul Gillin

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. That about sums up my experience.

5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. Google Cloud Machine Learning Platform. This naturally reinforces the drive towards microservices & APIs. The Machine Intelligence 3.0

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems.

Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

Modern B2B Marketing

Companies like Google, Amazon, Apple, and other industry leaders have laid the foundation for ubiquitous networks that condition buyers to expect universal access to information.

API 46

Start 2017 with the world’s most famous chief marketing technologist

chiefmartech

Technology has empowered the consumer with seamless discoverability and accessibility, redefining customer experience, which means marketing now has a very different role to play within organizations. Once you have that, you can deliver experiences that simplify and change lives.

API 33

The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017

Onalytica B2B

We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google. 2. Social APIs and real world influence tell different stories.

Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

chiefmartech

The following is a guest post by the remarkable David Raab , principal at Raab Associates, author of the Customer Experience Matrix blog, advisory baord member for MarTech Conference in San Francisco , and now head of the CDP Institute.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 38) Google+. 91) User Experience (UX).

Kynetx Lets Marketers Customize User Experience Across Web Sites

Customer Experience Matrix

Summary: Kynetx lets marketers enhance and coordinate user experience across multiple Web sites. But from a marketer’s viewpoint, it’s still maddeningly difficult to recognize online visitors and interact with them as individuals.

Social Interaction Designers are gunning for your website

grow - Practical Marketing Solutions

A confluence of changes in social media has created new ways websites can be used to encourage and leverage social interactions to accomplish business goals. Interaction or website design is the process of planning a website and developing the blueprint for it. Post on Google Buzz.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter.

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

API: Application Program Interface is a set of rules, protocols or tools for building software applications. Google uses backlinks in their algorithm to determine how search engine results are returned. PR: PageRank and/or Public Relations – PageRank from Larry Page of Google.

AIDA 37

THE HACKIES: A CMO’s guide to integrating marketing technologies

chiefmartech

There are plenty of articles and discussions on the Internet on these, so if you want more details, just google for them. Web services integration leverages functionality exposed by a system to the Internet for other systems to interact with it. Web services can open many possibilities for interactions between systems. REST versus SOAP API. Each system’s API is often unique in almost every way.

API 7

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions.

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Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

The experience-driven emphasis on quality across prospect touchpoints. This speaks to the importance of customer experience as the heart of modern marketing, more than brand in an abstract sense. Even if an experiment doesn’t have the intended outcome, what did you learn from it?

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting.

THE HACKIES: The case for a cloud-enabled business advisor

chiefmartech

The “Era of the Cloud” (diagram from Matt Miller of Sequoia Capital ) has a critical feature that makes sense of the potential chaos: each service has an underlying data model that is abstracted by an easily accessible API.

API 10

MozCon 2013: The Recap of all Recaps

Vertical Response

” Make it do the hard work for you and pipe Twitter, Google Alerts and more right into Evernote, email and even texts. Google’s Kaushik was a (good) crazy, cursing madman who did nothing but inspire and drop truth bombs. So get on that Google Authorship guys!

New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year

Hubspot

If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. Google+ was not ranked.). Pinterest saw nearly 79 million shares, while Google+ garnered 115 million. Google+.

The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

Oh and you're giving Google+ a shot, too. This blog post will walk you through the process with screenshots, but you can also just download the template now and make this walk-through interactive. Google+ Updates. Finally, we come to Google+. We have a 9 a.m. meeting?

11 Content Curation Tools Every Marketer Needs

Hubspot

If you can deliver a curated experience that saves your customers time in getting the information they need faster, you’re on your way to building trust and loyalty. They’re pushing content and an experience that brightens my day.

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. Several advanced students (2-3 from each group) participated in this experiment. Interactive Instructional Content for Engineers. Encyclopedia of Social Interaction Technologies -.

This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat

Fathom

Brands are capitalizing on its tools, such as the discover tool, as Snapchat opens their advertising API. AK: A lot of connecting on social is how you’re interacting and managing your community and what that experience is like. AK: Facebook is becoming the Google of social media, but the live feed is what they’ve been missing in comparison to these other platforms.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation. In this case, a blog full of useful and targeted content, enhanced by syndication across various social sites and subsequent interactions with its community, led to Delivra increasing SEO and growing a reputation for trusted e-mail marketing advice.

Skype 39

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. Users are called "residents" and they interact with each other through avatars.

Skype 32

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation. In this case, a blog full of useful and targeted content, enhanced by syndication across various social sites and subsequent interactions with its community, led to Delivra increasing SEO and growing a reputation for trusted e-mail marketing advice.

Advice on starting and growing an SNS

Biznology

I am going to brain dump on this based on my experience, research and understanding. So, creating a space for your members to “show off” or “express themselves” is less important than giving members to interact. The remaining 25 have only a few things in common with you, including being in the same industry, being at the same company, liking skiing, and being probably within ten years of each other in age and a shared experience of going to college.

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

I have over 10 years experience with social media and 16 years experience in enterprise computing environments. On immediacy and interactivity, however, I find it nowhere near as valuable as a Twtter/blog combo. I ran a few experiments with keywords on my profile and adding the right mix really boosted the results. Username: API Key ? google. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars.