Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics?

Analytics 111

Analytics Enterprise Management Work Management Business 111

KoMarketing Associates

OCTOBER 6, 2016

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success.

Analytics 227

Analytics B2B Marketing Tools B2B 227

Contently

JULY 7, 2022

Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Google Analytics.

SEO 216

SEO Marketing Analytics Tools B2B Marketing Tools 216

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Common Video Marketing Statistics 1. Currently, 86% of businesses utilize videos as a marketing tool. Video Consumption Statistics 18. Let us start with general social media video statistics. Here we go!

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Optinmonster

OCTOBER 29, 2023

That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. General Blogging Statistics 70 million new posts are published on WordPress each month.

Statistics 89

Statistics Paid Content Stats Blogger 89

Optinmonster

AUGUST 23, 2023

Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Writing (29%), analytics (25%), video (18%), and SEO (14%). A diverse skill set, including both creative and analytical abilities, is crucial for senior roles.

Statistics 74

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 74

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. These three terms come in handy when you are going through the summary statistics of an A/B test. In statistical power parlance, the Greek letter ?

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! Source With the fast-paced evolution of AI, businesses have a world of AI tools to choose from. Business AI Statistics 2024 1.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Heinz Marketing

SEPTEMBER 22, 2023

A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.

Marketing AI 112

Marketing AI Analytics B2B Marketing Lead Ranking 112

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Predictive metrics. Behavior modeling.

Marketing Attribution 115

Marketing Attribution Marketing Analytics Tools Analytics Features 115

SmartBrief - Marketing

MARCH 10, 2024

To generate statistically significant results, however, your email list must be at least 1,000 emails, as each segment should be no less than 500 recipients. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. The larger the list size, the greater the number of segments.

Newsletter 114

Newsletter Practices Analytics Optimization 114

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. It’s our hope that you use these marketing productivity statistics to improve your campaigns. Check out these statistics: The growth in machine learning is accelerating. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

TrustRadius Marketing

MAY 3, 2022

That’s why we have compiled a list of the hottest data warehouse statistics for 2022 and beyond. Top 24 Data Warehouse Statistics. Data warehouse implementation generally takes around 6-9 months , and implies developing and deploying a data warehouse to gather and structure company’s data for analytical querying and reporting.

Statistics 98

Statistics Budget Programs Distribution Trends 98

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Below is a screenshot of an analytics report HubSpot provides. Price: Free, then $9-$299/mo.

Social Media 101

Social Media Budget Programs Analytics Work Management 101

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Martech

JUNE 30, 2023

In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? have just not set it up yet.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Google Statistics 107

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. When it comes to the various tools that marketers are leveraging, the majority (23.1%) are using a customer relationship management (CRM) platform. Additionally, 20.9%

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools.

Analytics 85

Analytics Tools Best Practices Tagging 85

KoMarketing Associates

OCTOBER 4, 2022

Ascend2 recently published the “Using Data-Driven Marketing to Predict Future Performance” report, and statistics suggested that most marketers (48%) now find data-driven marketing to be most useful for the customer experience/ journey mapping. Uncovering the Potential of Marketing Data and Analytics.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

SendX

AUGUST 20, 2020

There are many tools that enable marketers to accurately measure the effectiveness of every aspect of their campaigns. Many marketers build their strategies based on powerful analytics. According to statistics, 47% of people note that subject lines are the main factor that determines whether they decide to open emails or not.

Analytics 195

Analytics Conversion Tips Click Rate 195

Optinmonster

MARCH 4, 2024

Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. How to Conduct Split Testing Best Practices for Split Testing Advanced Split Testing Strategies Best Split Testing Tools What Is Split Testing? Why Should You Run a Split Test?

Multivariate analysis 78

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 78

KoMarketing Associates

FEBRUARY 7, 2023

CallRail recently published “The 2023 Outlook for Digital Marketing Agencies” report, and statistics indicated that the majority of respondents (80%) think it is essential to stay up-to-date on the latest trends and martech. The data and analytics associated with AI have been pain points for marketers.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. 2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years. As of Sept.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

Outgrow

FEBRUARY 25, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. Source With the fast-paced evolution of AI, businesses have a world of AI tools to choose from. They can use these tools to get ahead of the competition. Top AI Statistics 2024 1.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. How do clients typically staff and manage the day-to-day operations of the tool?

Marketing Attribution 111

Marketing Attribution Work Management Marketing Management Vendors 111

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Using tools in GA4. The best part? Why segment in GA4?

Marketing Analytics Tools 103

Marketing Analytics Tools Segmentation Analytics Google 103

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Martech

APRIL 27, 2022

AI is now deployed in analytics tools to surface insights faster than you can read them. Take a look at how Google Analytics does it. You can’t let analytics software tell you what an insight is. Basic training in probabilities and statistics helps work through the hype. Only your team can determine that.

Analytics 98

Analytics Software Paid Search Agency Marketing Analytics Tools 98

Vision Edge Marketing

NOVEMBER 7, 2017

Despite this statistic, every CMO we’ve worked with admits how important it is to be able to select the right metrics and to measure and report on Marketing’s value and contribution. In an age where data and tools are plentiful, why does this challenge persist? That seems to be a multi-million-dollar question. How do we use this data?”

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But let’s clear up a few basics about these digital marketing tools first. 1. Outgrow.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

KoMarketing Associates

DECEMBER 17, 2019

In this post, we’ve highlighted 7 tips and 13+ statistics from the content industry to guide your strategy in 2020. If the goal of your content program is anything other than “create content”, you need to have the right tracking and analytics in place to actually showcase success. Start With the Right Strategy.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

Sprout Social

MARCH 7, 2024

In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. What is a competitive analysis report?

Analysis 91

Analysis Marketing AI Examples SWOT 91