The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 14) On-Page Optimization Tool.

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Trending Sources

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

The 24 Best Visual Content Creation Tools

Webbiquity

Here are two dozen tools that enable marketers to create a range of effective visual content assets, from memes and quote images to animated GIFs, maps, charts, vector drawings, and interactive graphics. Design tool for custom images, presentations, and social media graphics.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

Best all-in-one SEO tool suites. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration.

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The 20 Best SEO Rank Tracker Tools

Webbiquity

Web analytics tools like Google Analytics or Clicky are great for the former. rank checking or rank monitoring) tools. There are SEO rank tracker tools to fit almost any budget or need. 16) STAT Search Analytics. 3: The Nine Best Facebook Marketing Tools. #4:

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The 32 Best Twitter Marketing Tools

Webbiquity

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. This is my favorite tool for building our audience on Twitter.”

17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Which SEO tools are most helpful in conducting a site audit?

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The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well?

The 23 Best Content Ideation Tools

Webbiquity

What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. ” — RazorSocial (Social Media Analytics).

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

No one has time to put every one of those tools through its paces. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps.

The Eight Best Online Tools for Sales Professionals

Webbiquity

The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. Sales Tools. An email automation tool specifically for sales professionals.

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The Eight Best Social CRM Tools

Webbiquity

” Here are eight of the best social CRM tools for capturing and scoring leads, facilitating prospect and customer social media engagement, and managing sales processes, customer relationships, and marketing programs. RazorSocial (Tools). 5: The 23 Best Content Ideation Tools. #6:

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Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.” The post Deloitte CMO Survey: Analytics Holding Marketers Back?

The Six Best Google+ Marketing Tools

Webbiquity

As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. This was the seventh post in the Best Online Business Tools series. #1:

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The 28 Best Influencer Marketing Tools

Webbiquity

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. PR Daily (PR Tools).

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How B2B Marketers Find Value in Data and Analytics Tools [Interview]

KoMarketing Associates

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. About 86 percent also said they are “very” or “somewhat” successful at measuring the ROI of their analytics investments, which is 75 percent more than one year ago.

A Structured Approach to Demand Generation Analytics

ANNUITAS

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics.

The 15 Best Audio and Video Editing Tools

Webbiquity

And increasingly sophisticated automated online animation tools are reducing the need to hire professional graphic design talent. Video Creation and Editing Tools. Create animated videos using drag-and-drop tools and pre-built templates. Video Marketing Tools.

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How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process. With multiple different tools to choose from, it’s difficult to find the right one for your requirements. Benefits of Using Predictive Analytics.

How to Better Utilize Data and Analytics

Measure Up Marketing

In an age where data and tools are plentiful, why does this challenge persist? Some data suggests that Marketers are increasing their budget on data and analytics by as much as 49%! This article offers two areas to guide your successful use of data and analytics.

The Five Best Infographic Creation Tools and Services

Webbiquity

Fortunately, there are now tools that allow even the design-challenged to produce professional-looking infographics. Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great.

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. Are you using SEO tools?

The Only Analytics That Matter Are Your Own

ANNUITAS

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer?

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

But while technologies like predictive analytics , marketing automation, and a new breed of ABM solutions hold great promise, they’ll only ever be part of the answer. The post Report: Targeting & Predictive Analytics Driving Changes in B2B Email appeared first on The Point.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. Lead Capture Tools. These are the tools that you will use to capture more leads on your site, thus improving your CRO. Research Tools. Analytics Tools.

Chalk Talks: Using Video Analytics for Smarter Selling

Vidyard

When you use a tool like Vidyard, you’re actually able to automate all this and then pass this information into your marketing automation platform and CRM so that you’re effectively building a history of that lead’s viewership behavior.

9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . Indeed, the analytics themselves will identify the smart choices.”

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post. Optimizely is a neat tool for this.” — RazorSocial. Ad Monitoring Tools.

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Analytics That Matter

ANNUITAS

I must say that we as marketers have improved over the past several years in the analytics arena. In fact, we have more tools for tracking results than we know what to do with. There are web analytics, predictive analytics, business analytics, business intelligence (BI) tools….just

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Here are 14 of the best marketing automation tools based on their popularity with reviewers.

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The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

As with other social networks, the right tools can help marketers use these platforms more effectively. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. This is the tool for you!”

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58 Best Marketing Tools to Build Your Strategy in 2017

Hubspot

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017.

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Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Closed-loop marketing analytics can tell you.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting.

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