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Tips and Tricks to Use Email Analytics for Better Conversions

SendX

There are many tools that enable marketers to accurately measure the effectiveness of every aspect of their campaigns. Many marketers build their strategies based on powerful analytics. According to statistics, 47% of people note that subject lines are the main factor that determines whether they decide to open emails or not.

Analytics 195
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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences. Social media listening tools provide real-time feedback, tapping into the pulse of public sentiment. This helps provide an understanding of current performance and what to expect in the future based on past statistics.

Business 117
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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

Finds Correlations Between Variables. Automated A/B testing on the other hand employs machine learning to connect the dots between the correlations of these variants. Uber uses a combination of multivariate and A/B/n testing to measure correlations and causations in the UX of their app. Choose the Right Tools.

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The Latest B2B Content Marketing Trends, Statistics and Insights

Circle Studio

As more companies become more sophisticated and seasoned in their content marketing efforts, this statistic is certainly shifting. There is a direct correlation between not having a strategy and ineffectiveness, as 62% of the most successful marketers have a documented content marketing strategy.

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To Allow Blog Comments or Not? Here’s What the Data Shows

Optinmonster

What they found about the correlation between blog posts and views/links was fascinating. As you can see, they found that there is no correlation between the number of comments on a post and the number of links that post got. There is also no correlation between the number of comments and the number of views that post got.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. Helping to monitor, analyze and extract insights from public sentiment.