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The 29 Best Web Analytics Tools


Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

The 32 Best Twitter Marketing Tools


Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. This is my favorite tool for building our audience on Twitter.”

Trending Sources

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More


The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. Lead Capture Tools. These are the tools that you will use to capture more leads on your site, thus improving your CRO. Research Tools. Analytics Tools.

38+ Cool Social Media and Web Tools and Reviews


Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed.

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18 (of the) Best Web Analytics Guides of 2011


On the other hand, the sheer volume of data and variety of measurements can lead to “analysis paralysis” and confusion over which metrics are truly important and what response or changes to current activities should be implemented or prioritized.

The 31 Best Tools for Improving Your Writing Skills


Luckily, there are a slew of great tools you can use to help improve your writing. The 31 Best Tools for Improving Your Writing. Another way to practice your writing is to do a "brain dump" exercise using a tool like 750 Words. Here's a tool that'll boost your productivity.

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Baidu Keyword Tool result with keyword “????(Coaxial

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Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More


Check out the list of tools below. Tools for Generating Ideas. These tools may spark an inspired topic. Plug a few relevant nouns into this tool to generate a ton of topic ideas that can be used for any project, not just blog articles. Tools for Gathering Data.

The 26 Best WordPress Plugins


Make it easy for your readers to join your email list, share your articles and optimize with analytics. There are lots of tools out there that do this, but the one we use is called SumoMe. A lead generation plugin for WordPress featuring A/B testing, customized targeting, and analytics.

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Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. When the system finds emerging trends that appear to be more than statistical noise, it highlights them in reports.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Lifetime statistics, cross-posting, multiple accounts, etc. to my tool shed.

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Analysis of when the best times to post content might be and the most relevant / popular post types.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


71% of business users now say Twitter is a useful tool, up from 59% a year ago. Which tools are most helpful? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far.

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack


Below you’ll find a list of 47 different platforms, tools, and resources to consider for your marketing technology stack. Among several tools in its arsenal, gShiftlabs can help you identify which keywords to focus on and build your content around for your specific industry areas.

Monitoring, automating, analyzing: Top tools for social networks!

Exo B2B

Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs. There are dozens of tools. This tool is free.

Why AI will solve Attention Deficit Disorder in Sales Professionals


SalesChoice has developed an advanced predictive and prescriptive analytics platform, and is an ISV Certified partner of How Predictive and Prescriptive Analytics can help Sales Professionals Focus more effectively? Our Distracted, Always-On Reality.

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Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Making connections is certainly important, but Brightfunnel also provides tools to use the resulting information. The gold standard in attribution is advanced statistical methods that estimate the true incremental impact of each program on each lead.

Online Display & Social Media, Branding & Attribution- Affects on Conversions


Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy. Other analytics tools include some attribution modeling functionality as well.

Online Display & Social Media, Branding & Attribution- Affects on Conversions


Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy. Other analytics tools include some attribution modeling functionality as well.

9 Highly Reputable Resources for Compelling Marketing Stats


If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. Analytics Marketing ROI Daily

B2B Marketing Trends and What They Really Mean


Of course, these tools can also be used to enhance existing marketing campaigns. Marketing automation tools help you reach your prospects and personalize communications. Audit the tools you currently use across your marketing categories. This refers to technologies that directly affect customer touchpoints across the marketing lifecycle, including advertising, email, social media, SEO, content marketing, A/B testing, marketing apps, and other related tools.

How Data Science Is Transforming Sales and Marketing

Marketing Action

Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. Predictive analytics leverages a variety of techniques, including statistical analysis, modeling, machine learning, and data mining, to enable us to predict the future.

The A/B Testing Checklist You'll Want to Bookmark


How you do this will vary depending on the A/B testing tool you use. How you determine your sample size will also vary depending on your A/B testing tool, as well as the type of A/B test you're running. 8) Use an A/B testing tool.

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50 Things We Learnt About Content Marketing This Year


Again this is no surprise but here are some statistics that confirm what we are seeing. BuzzSumo viral content analysis ). Our own analysis of 500m Facebook posts found that: Posts published between 10 and 11pm local time received 88% more interactions than average post. Tools.

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6 Traits of Highly Effective Data Analysts


During upfront planning, it’s essential for marketers to use the right tools , analyze data, pull out meaningful insights and use that information to craft a strong strategy. Statistical analysis is only one part of the job. Data analysis goes far beyond number-crunching.

B2B Marketing Analytics


On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics?


Voice Search: Is Your Content Prepared for the Verbal Revolution?

Content Marketing Institute

Statistics on usage are difficult to come by, but in mid-2016, voice search represented 20% of queries on Google’s mobile app, according to Google CEO Sundar Pichai. Research from STAT Search Analytics shows a single PAA can show up in 21 unique SERPs.

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20+ Cool Social Media and Web Tools


How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Cool Web Tools. Reviews of More Cool Tools.

Why Marketers Must Beware of Bad "Research-Based" Conclusions

B2B Marketing Directions

They have become popular marketing tools for companies that provide marketing-related services and/or technologies. The PA survey was sponsored by one of the leading providers of predictive analytics technology. B2B Marketing Marketing Effectiveness Predictive Analytics

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

As Pointillist’s self-chosen label suggests, its own roots are in customer data analytics, not execution. Also as with Hadoop and friends, the Pointillist data store needs some added structure to allow fast access and analysis, and that structure imposes some limitations.

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17 of the Best WordPress Plugins for Marketers


From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more.

A New Twitter Analytics Tool Is Being Tested for Individual Tweets

Content Standard

Twitter is experimenting with new analytics tools that are built into user activity feeds, making the performance feedback for individual tweets easily accessible to the average user.

Three Ways Data Can Improve Your ABM Strategy


Although new tools and technologies have made ABM easier than ever, there is one major obstacle that prevents many companies from achieving ABM success—bad data. Technographic data: The tools and technologies your best customers are currently utilizing. Guest post by Krysta Williams.

CALL FOR ABSTRACTS: Oracle BIWA Summit '17 - THE Big Data + Analytics + Spatial + Cloud + IoT.

Modern Marketing

THE Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool" Oracle User Conference 2017. What Oracle Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool” Successes Can You Share? Adva nced Analytics. Oracle Advanced Analytics.

12 Brilliant Ways To Save Time on Social Media


Even if you can’t afford $1 a month for a social media tool, there are dozens of free scheduling tools to make your life easier. Once that’s comfortable, see if you can’t set up an automated report from your social media software, or from your Google Analytics account.

How Your B2B Can More Optimally Utilize the Event Stack

Navigate the Channel

Livestreaming events will allow for an in depth analysis of individual interactions. This suite of tools can be used to analyze data from all angles of the event. Take note of the tools that event producers have on hand.

Embracing Cross-Channel Analytics to Create a Competitive Advantage

Measure Up Marketing

There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix. The emergence of Yahoo Web Analytics, Adobe’s acquisition of Omniture (recall that Omniture acquired Visual Sciences, WebSideStory, Offermatica, Instadia, and TouchClarity), and Google’s continued push into the enterprise all signal an increased emphasis on multichannel data analysis.

How to Hire the Perfect Person to Run Your SEO


Hard skills usually take analytical intelligence, or IQ/left-brain activities. Technical SEO – redirect management for URLs, rich snippets and Schema, page load speed, server optimizations, mobility, and website crawl and analysis. How do you conduct competitive analysis for SEO?

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Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You

Marketing Action

Wikipedia: “ Business intelligence (BI) is the set of techniques and tools for the transformation of raw data into meaningful and useful information for business analysis purposes.”