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20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. Duane Forrester steps through the major search factors for Bing (though most apply more broadly), including crawlability (e.g.,

SEO 71

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence

6sense

d) you know that only companies that are “cloud-friendly” – i.e. use Amazon Web Services, Google Apps, and such – are the ones that will typically consider buying your cloud based security product. Takeaway: Segmentation analytics are NOT predictions.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

The reason for this is simple: These customers are more often than not brand loyalists and willing to persuade others to become regular brand purchasers if they’re kept happy and engaged consistently in every single place they are interactive with brands.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

A simple tool like Google Alerts would pick up most stray citations. If Google Alerts had been developed with a focus on social media, this would be it. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Post on Google Buzz. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4%

Agencies Under Pressure to be More Digital

Act-On

Search: Google’s Hummingbird algorithm may now serve listings it thinks users want – based on what part of the funnel they’re in. Quick quiz – do you, or someone in your agency: Know what Google’s RankBrain does? Get excited by tracking results of Google’s right-hand rail changes?

Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. Two of my best friends as a content strategist are Google Analytics (and Search Console ) and BuzzSumo.

What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey

Act-On

The Internet analytics company comScore reported that Cyber Monday 2015 set a record as the biggest US shopping day of all time, with sales topping more than $3 billion. Let’s begin with a quick recap of the Buyer’s Journey, which are the steps a purchaser takes before making a purchase.

The Secret To A Better Customer Experience

B2B Marketing Insider

Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy.

How Marketing Can Enable Sales To Use Video

Vidyard

Forrester Report: B2B Buyers Mandate a New Charter for Marketing and Sales. I know it may be hard to hear, but uploading every piece of content you have created into Google Drive is not the long-term solution.

The Global State of the Mobile App and Push Notification Markets

Modern Marketing

Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics.

SMS 67

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). use Google.

Stats 54

The Customer Service Arms Race

Contently

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. There are even free options like Tawk.To , a messaging app that provides chat tools and a full suite of analytics.

5 Myths of Social Media Marketing

Marketing Action

A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Have you tied your social media efforts to a positive ROI?

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). use Google.

Stats 56

Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Modern B2B Marketing

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. These advances will help you identify a need before your buyer knows it, thus shortening the purchase cycle.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively.

B2B Websites: How To Generate More Leads

The Forward Observer

In the past, there was less information available for buyers researching a purchase. At that point, the seller could educate the buyer and influence the buyer’s research and ultimate purchase.

Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Modern B2B Marketing

For example, leaders from Gartner, IDC, SiriusDecisions, and Forrester are speaking this year. Ops and analytics nerd? From a non-publishing/media perspective, marketers are only focused on their digital advertising objectives which can include retargeting, Google AdWords, and Facebook.

Time to Retire Old School B2B Web Practices

Marketri

Web sites that address the questions a B2B buyer has and provide valuable insight will “warm” up the visitor and increase the chances that they will return when they are ready to discuss a purchase. The B2B marketing world is changing.

Understanding the New Roles in Marketing

Hubspot

Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Analytics as a Core Skill. "Ch-ch-ch-ch-changes."

CMO 54

Hinge’s Fab Five: April 2014

Hinge Marketing

Our research shows that LinkedIn is the most used social media channel for purchasers of professional service firms. Big data and analytics are hot topics and engaging talking points in today’s professional circles, but regarding the data, how big is too big? This post’s seemingly simple solutions are derived from four straightforward questions that every executive should ask themselves as well as their analytics team. By: Duanne Forrester, Search Engine Journal.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

We'll see brands using that customer-focused content to deliver more personalized and relevant content experiences to build brand awareness, engagement and purchase consideration. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). use Google.

Mastering modern marketing technology leadership over 2 intense days

chiefmartech

Both will address how the role of the marketing leader needs to evolve to achieve the right balance across technology, analytics, and execution. May 10: DATA & ANALYTICS TRACK. If martech is the engine, data is the fuel — and analytics are the road to insight.

CMO 9

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Primary Vendors Most social networks offer integration features such as Facebook, LinkedIn, Google Myspace, and Twitter, see my complete matrix list (I worked with these vendors to create this list).

Rethink Podcast #13: What It Means To Become An Advocate Marketer

Act-On

Jill: I go to my best friend Google. I’ve been part of driving transformation in marketing, from being data-centric, being automation, nurturing further down in the funnel, being analytical, being revenue-minded, bringing technology into the marketing organization to be more sophisticated. I had lunch with Laura Ramos, she’s the VP of research, analyst at Forrester.

The Sales Game Has Changed: Here's How to Adapt

Hubspot

It also helps you generate better visibility; my own blog has more than 800 articles, so it becomes more and more likely, with each passing day, that one of my articles will turn up in somebody’s Google search results on queries related to my industry.

Agencies Under Pressure to be More Digital

Act-On

Search: Google’s Hummingbird algorithm may now serve listings it thinks users want – based on what part of the funnel they’re in. Quick quiz – do you, or someone in your agency: Know what Google’s RankBrain does? Get excited by tracking results of Google’s right-hand rail changes?

4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism

Marketing Action

Forrester reports that typical buyers are 70 to 90 percent of the way through the buying process before they ever agree to engage with a sales person.). Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Use content as offers or calls-to-action , ideally designed to appeal to prospects at different stages of their buying process, as they move from awareness to inquiry to consideration and to purchase.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. 2) Email services – Julie Katz at Forrester writes about this group.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Google Analytics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. Focus: To Pop to the Top on Google - Content Marketing Today , November 5, 2010 Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point. Google (115). Really great content around B2B Marketing again this month.