Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On

So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. It is about analytics, and about predictive analytics.

Where is B2B marketing headed? 7 predictions for 2018

Biznology

Predictive analytics becomes an essential tool in B2B. Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. Self-service analytics. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. End-of-the-year predictions are a dangerous business.

Trending Sources

Forrester Research Names Oracle Marketing Cloud a Leader

Modern Marketing

That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape.

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud.

Are CMOs Poised To Take Over Technology Purchasing?

Modern Marketing

Today, most tech purchase decisions are still being made in the CIO/CTO suite. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, Big Data boom, predictive analytics, etc. CMOs Step into Tech Purchases with Increasing Responsibilities. Rather, the trend is shifting towards Line of Business (LoB) executives making tech purchase decisions.

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20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

Ray “Catfish” Comstock explains how to divide the SEO data analytics process into three main phases–performance reporting, opportunity identification (e.g., SEO remains the most cost-effective way to drive website traffic.

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Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence

6sense

So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Takeaway: Segmentation analytics are NOT predictions.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

The reason for this is simple: These customers are more often than not brand loyalists and willing to persuade others to become regular brand purchasers if they’re kept happy and engaged consistently in every single place they are interactive with brands.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Social media monitoring can be purchased separately for $3000 per year (putting that tool effectively in the $0-500 per month category) though most users combine at least a subset of the PR tools with this. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

3 Ways To Connect With Today’s B2B Buyers

Tony Zambito

Depending on surveys from such sources as IDC , IDG Connect, DemandGen Report , Forrester , and more, we know that buyers are remaining invisible to B2B businesses and spend only a quarter of their time talking directly to sales when making purchase decisions. Image via Wikipedia.

Where is ROI Best Applied in the Sales Process?

The ROI Guy

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago.

Content Marketing Must Focus On Customer Value

Marketing Insider Group

That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research. Vendors should therefore really work with their customers and prospects in trying to justify the purchase.

The Right Data Fuels the Artificial Intelligence Race

HG Data

Given the growing demand for better insights and faster decision-making, Forrester expects investments in AI to grow more than 300% over the 2016 numbers. For the difference between lead scoring or even predictive lead scoring and predictive intelligence is the difference between ranking and prioritizing one’s existing leads and peering into a crystal ball to find net-new companies and prospects with a high likelihood to purchase…and then knowing where they are in the buyer’s journey.

Managing Marketing Content Across the Customer Life Cycle

Measure Up Marketing

One common definition of customer lifecycle is “the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.” Forrester defines the customer life cycle as follows: “The customers’ relationship with a brand as they continue to discover new options, explore their needs, make purchases, and engage with the product experience and their peers.”

50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

96% of viewers find video helpful when making purchase decisions online – Animoto ( Tweet This ). 51% of executives under 40 reported making a purchase decision after watching a video – Forbes ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). 35% of businesses are using intermediate or advanced analytics to measure video performance – Vidyard ( Tweet This ).

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5 Marketing Stats for New Business in 2014

Fathom

89% of marketers say email is their primary channel for lead-generation (Forrester Research). 78% of all shoppers use the Internet to research and purchase products and services (Cisco Internet Business Solutions Group, “Catch and Keep Digital Shoppers,” 2013).

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How Changing Buyer Expectations are Expanding the Mission of B2B Marketing

B2B Marketing Directions

In November of last year, a group of analysts with Forrester Research published a set of predictions about how B2B marketing will evolve in 2016. In my view, the most significant Forrester prediction is that "B2B Marketing Will (Finally) Adopt a Go-To-Customer Strategy."

Taking Action to Turn Content Into Revenue

Kapost

Research conducted by Forrester sums it up. Myth 2: If I publish more content, I’ll get buyers to move through the purchasing process faster. Content Creation Marketing Analytics

4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism

Act-On

Forrester reports that typical buyers are 70 to 90 percent of the way through the buying process before they ever agree to engage with a sales person.). At a minimum, you should be reviewing your website analytics (e.g., Google Analytics, WebTrends, etc.).

Create Your B2B Video Marketing Strategy in 4 Easy Steps

Vidyard

“Millennials Show A Strong Preference For Short Videos, Compared With Other Generations Of Workers” – A Blueprint For Successful B2B Video Marketing -Forrester. ” – A Blueprint For Successful B2B Video Marketing -Forrester.

What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey

Act-On

The Internet analytics company comScore reported that Cyber Monday 2015 set a record as the biggest US shopping day of all time, with sales topping more than $3 billion. Let’s begin with a quick recap of the Buyer’s Journey, which are the steps a purchaser takes before making a purchase.

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3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. You might want to sit down when reading this next sentence.

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5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

A 2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales?

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

On the other side of the proverbial “brand” table sat the numbers and analytics “geeks,” as they were often called. Related posts: 3 Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. Posted in Innovation.

Agencies Under Pressure to be More Digital

Act-On

According to Peter Levitan of WPP (who’s purchased a few agencies in his time), digital agencies tend to have a baseline value of 8x EBITDA. The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again.

Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize?

Modern Marketing

To further support her belief one can point to Forrester's report C-Suite Tech Purchasing Patterns which predicts that by 2018 about 36% of all marketing technology-related new project spending will be fully controlled by CMOs. Let's cut right to the chase here, kids.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4%

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

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5 Myths of Social Media Marketing

Marketing Action

A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Have you tied your social media efforts to a positive ROI?

The Secret To A Better Customer Experience

Marketing Insider Group

Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy.

How Marketing Can Enable Sales To Use Video

Vidyard

Forrester Report: B2B Buyers Mandate a New Charter for Marketing and Sales. At Vidyard, our team had purchased a piece of technology ease this process; however, it didn’t fully integrate into the team’s daily habits and as a result it never got used.

B2B Marketing Ops And Marketing Attribution, A Simultaneous Ascendence

bizible

If you’re unfamiliar, the marketing ops role covers a broad array of marketing technology management, from process and workflow design, to reporting and analytics, to planning and budget allocation.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

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7 Ways to Implement an Effective Omni-Channel Strategy

Sharpspring

Loyal customers make referrals and can be worth up to 10x their first purchase. What is the purchase frequency? How are purchases made? This 1:1 messaging approach makes it much more likely that the recipient will complete the purchase and stay engaged.

The Global State of the Mobile App and Push Notification Markets

Modern Marketing

Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics.

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Nurturing Leads With Webinars: Awareness is Just the Beginning

Marketing Action

Marketers’ primary goal is straightforward: to identify new prospects and progress them from one stage of the buying process to the next, ultimately moving them to the purchase stage. Purchase.

The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

This type of automation is the early stages of programmatic marketing – the algorithmic purchase and sale of advertising space in real time. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019.

Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. Two of my best friends as a content strategist are Google Analytics (and Search Console ) and BuzzSumo.

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The Customer Service Arms Race

Contently

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. There are even free options like Tawk.To , a messaging app that provides chat tools and a full suite of analytics.