Martech

SEPTEMBER 15, 2022

The arrival of Google Analytics 4 has people understandably nervous. The big difference between Universal Analytics and GA4 is that GA4 isn’t about page views — it’s about different types of events. The big difference between Universal Analytics and GA4 is that GA4 isn’t about page views — it’s about different types of events.

Marketing Analytics Tools 95

Marketing Analytics Tools Analytics Google Click Rate 95

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. And when you sign up for these newsletters, there’s actually a method for making the most of them, so any valuable information you learn is easy to access and use. We have a better ‘newsletter reading strategy’ that we use for this.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Subscribe to a newsletter.

Merchandising 113

Merchandising Marketing Analytics Tools Conversion Lead Ranking 113

Webbiquity

NOVEMBER 15, 2022

For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. And with that responsibility comes the ability to create high-quality blog posts, videos, images, and graphic assets that stand out in a crowded newsfeed. Be adaptable and open to change.

Social Media 311

Social Media Work Management Marketing Management Media 311

ClearVoice

MAY 13, 2021

As the name suggests, it’s a strategy where marketers follow your behaviors to better target you as a customer through advertisements, newsletters, web copy, blogs, and content in general. For example, say an advertiser is selling a skincare product and only focuses on a person’s online behaviors surrounding skincare.

Examples 104

Examples Amazon Paid Search Agency Newsletter 104

Rev

JUNE 21, 2023

In this blog post, we’ll look at some key differences between lead generation and sales prospecting, including examples to help illustrate these concepts. They may have visited your website, signed up for an email newsletter or engaged with your company on social media. How do you do that? What is sales prospecting?

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Parse.ly

JULY 21, 2022

Content can come in many formats, such as blog posts , videos, and webinars.]. Get inspired by these eight B2B content marketing examples. Nik Sharma’s weekly DTC newsletter. Lattice’s New Hire Onboarding Survey , for example, helps HR professionals gather feedback on the onboarding process for new employees.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Sprout Social

NOVEMBER 2, 2023

Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data.

CMS Development 100

CMS Development Examples Work Management Touchpoints 100

Contently

DECEMBER 6, 2022

Single-touch attribution, where 100 percent of the conversion credit is given to one touch point in a buyer’s journey, can still have a place in modern marketing analytics. For example, a potential customer sees an ad for your product and signs up for a webinar. But is complex always the right path? It’s easy to understand.

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 83

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 83

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

DECEMBER 20, 2021

Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Let’s use an example to demonstrate.

Lead Scoring 340

Lead Scoring Lead Ranking Marketing Analytics Tools Content 340

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Contently

MAY 11, 2024

It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. For example, you could engage with a local food blogger or critic and ask them to post to their social media or review sites. Don’t forget to amplify their content on your own website, blog, and social accounts.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

FMG Suite

JANUARY 12, 2022

Our partner, Twenty Over Ten, recently posted a great blog on the importance of newsletters for financial marketing professionals. So we thought we would jump into the conversation and provide you with ten tips to take your newsletter marketing to the next level. Create a dedicated newsletter landing page.

Newsletter 52

Newsletter Tips Landing Pages Conversion Rate 52

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. If you’ve ever written a popular blog post that engaged readers , you have material. The advantages of building ebooks from blog content.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

ConvertKit

JULY 7, 2021

While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. “I Every day she woke up at 4am to work on her blog, “writing” during her commute by recording posts on her phone. “He’s first-generation Jamaican. Virgin Islands.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Didn’t make the live webinar? We recorded the whole thing.

Webinar Metrics 104

Webinar Metrics Privacy Protection Analytics Privacy 104

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Image credit: Zapier By using your newsletter tools , you may send communications that are more precisely targeted, increasing engagement and conversion rates. One easy method is to figure out average value per lead.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Scoop.it

MARCH 14, 2024

For example, consider Hims as an example. For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc., For example, Cruise America, a company that offers RV rentals , often partners with travel influencers to create exciting road trip content.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Create and customize your newsletter.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 68

Tools Lead Scoring Lead Ranking Blogger 68

Contently

DECEMBER 26, 2022

You can track Unique Page Views via Google Analytics. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? Blogs are typically top of the funnel, whereas case studies thrive at the bottom of the funnel. Content is an integral part of that process.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Litmus

AUGUST 2, 2021

Newsletters. For example, we have separate teams for email strategy, build and execution, and results & analysis. Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. By time or number of newsletters sent?

Webinar Metrics 107

Webinar Metrics Privacy Protection Trends Privacy 107

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. For example, LinkedIn is a prime platform for HR networking and thought leadership.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Newsletters Newsletters are one of the most common types of marketing emails. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? If you're writing for the professional who is part of a large organization, how does your blog cater to their needs?

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. Recently, we wrote a blog post about how a well designed content marketing strategy can help you drive substantial traffic to your site. At WhalePages we’ve signed up to many email newsletters in the marketing space. For example we subscribe to the Indie Hackers email.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. Most marketers are comfortable with the key metrics at this stage—they’re the ones Google Analytics shows you default: unique visitors, return visitors, time on site, pages/sessions, and scroll depth.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

DAGMAR Marketing

JANUARY 5, 2022

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97