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The 29 Best Web Analytics Tools


Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

The primary reason those interested in SEO, either as a profession or in selecting business partners, would not find it wise to start with SEO shortcuts is simple. Some of the tools I am fond of using for SEO campaign development.

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Trending Sources

Search Engine Marketing is Legion


I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady.

What Exactly Do You Do?


A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here.

Why don’t more marketers use keyword research?


So the first step in any keyword research program is to build a central database of keywords and develop governance around them. The data they use to make these adjustments are the key performance indicators for their businesses: Paid search effectiveness (cost per response, response volume).

The Five Best Infographic Creation Tools and Services


Showcase reviews: Online Marketing Institute, Small Business Trends, BuzzBlogger, Programming Graphics Resources & Reviews, RazorSocial, QuickSprout. Showcase reviews: Small Business Trends, HubSpot, Programming Graphics Resources & Reviews, Cent Muruganandam, QuickSprout.

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The 26 Best WordPress Plugins


In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. Make it easy for your readers to join your email list, share your articles and optimize with analytics.

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How to Perform an Onsite Audit for SEO, Part 3: Take Action

Marketing Action

Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Review your keyword rankings for improvement and Google Analytics for traffic improvements. Examine your analytics for internal links.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” Despite growing interest in the concept of social business , less than 20% of U.S. 3 SEM Facts. Agencies do SEM better.

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. WordPress is also onboard and announced that it’s developing a plugin for the AMP standard as well.

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5 New Year’s Resolutions for Marketers


Make Google Analytics my home page. I get their emails, but a lot of times, I’m too busy to read them. If you need help jump-starting your own content development strategy, the resources in this toolkit can help you develop a content marketing program that gets results.

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Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

Participating and learning during this period was Al Campa, CMO of cloud business communications and collaboration solutions provider RingCentral, and our guest on this episode of Moneyball for Marketing. RingCentral, Business Communications Made Simple. .

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The 29 Best Social Media Monitoring Tools


Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

Agencies Under Pressure to be More Digital


The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again. This is heady stuff for marketers, let alone business leaders. Know how to improve clients’ Quality Scores for better SEM/SEO?

8 Best Practices for Using Google AdWords


Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). Using Google AdWords for SEM. 4 Tips for Developing Your AdWords Strategy. You also have to capture that audience’s attention, and that’s where your ad development comes in.

The Big Bang Theory of B2B marketing

Integrated B2B

The marketers most at risk here are charged with leading the function in small and medium-sized B2B businesses. Here’s a list of 30 required skill sets, in no particular order and with as few overlaps as possible, just to give a sense of the enormity of this challenge: Business strategy.

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Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel


“Demand generation” – it’s a subject that’s top-of-mind for marketing execs who, in addition to orchestrating the myriad facets of their departments, are now also responsible for getting new business and generating revenue.

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The 10 Best Customer Service and Customer Engagement Platforms


Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. This was the 43rd post in the Best Online Business Tools series. #1:

The 17 Best Project Management Tools


Check out these seventeen top project management tools to help keep your digital marketing, product development and other project teams on task, on time, and on budget. A software development project management tool for agile teams. 23: The 29 Best Web Analytics Tools. #24:

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO


Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. How can paid, owned, and earned media be harmonized to achieve business goals? And investing in SEM also helps maintain search visibility.

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The 26 Best All-in-One SEO Tool Suites


Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. 7) Authoritas (formerly Analytics SEO). 1: Best Online Business Tools Series Kicks Off Today. #2:

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. The Basics B2B : Business to business. SMB : Small and Medium Businesses. SEM : Search Engine Marketing.

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The 21 Best Content Curation Tools


It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp.

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. There is information about every type of social media platform along with the best techniques for fully optimizing yourself or business on a social network.

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Where unicorns come from — feeder roles for marketing technologists


The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. Web Analytics and Data Senior Consultant. SEO/SEM Specialist. Head of SEO/SEM. Lead Developer.

25 of the Best Web Presence Optimization Guides of 2012


Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM).

Trends in Professional SEO Services

KEO Marketing

You’ll find that busy professionals appreciate you connecting the dots in engaging and visual ways work best. Accelerated Mobile Pages, or AMP, is a relatively new standard developed by Google to help you build better mobile sites.

The Top #Nifty50 Women in Technology on Twitter for 2012


These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. Are you a Search Engine Watch Member? |

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Digital Marketing: The 7 Essential Channels

Marketing Action

Wouldn’t it be great if business were like that today? If we don’t use that approach with our sales funnels, then our competitors will – and our business will suffer as a result. Search Engine Marketing (SEM).

Best Cool SEO Tools of 2011


Benjamin Estes examines five tools for monitoring and reporting on organic traffic data, from the most basic (Google Analytics) through some more exotic options like Geckoboard and GinzaMetrics. 6 Free Steps to Practical SEM Keyword Development by Target Marketing Magazine.

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Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Whether you use Facebook, Twitter, Instagram, or LinkedIn, the idea is to develop relationships, credibility, and establish yourself and your company as a thought leader in the tech space. Get Friendly With Analytics.

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87 More Vital Social Media Marketing Facts and Stats for 2012


To accommodate different product lines, business units and geographies, the average Fortune 100 company now maintains 10 official corporate Twitter accounts, 10 Facebook pages and eight YouTube channels. Business Insider ). Business Insider ).

10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

Hinge Marketing

You’ll know which aspects of your firm are performing most successfully and develop a better understanding of which services you should offer. 2) Niche-driven Strategy One of your most important business considerations – period – is specialization and niche targeting.

The Nifty 50 Top Women of Twitter for 2011


Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Also big on green business marketing.

What Is a Marketing Technology Stack?


Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. Depending on the size and needs of the business, marketing technology stacks can include many, many more tools. .

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Account Based Marketing vs. Lead Generation: Which Generates Better Results?

KEO Marketing

ABM requires tight alignment between your sales and marketing teams to identify specific opportunities, develop personalized messaging, coordinate sales activities, and measure progress. During 2016, ABM became one of the biggest buzzwords in business-to-business (B2B) marketing.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect. Kodak also utilizes , their blog where employees share their insights about products and services important to businesses of all sizes.

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The 15 Best Content Distribution and Amplification Tools


Creating awesome content won’t do your business any good if no one sees it. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. It’s a great place to publish emotionally focused business content.