The 29 Best Web Analytics Tools
JANUARY 31, 2017
Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.
About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
MAY 11, 2012
The primary reason those interested in SEO, either as a profession or in selecting business partners, would not find it wise to start with SEO shortcuts is simple. Some of the tools I am fond of using for SEO campaign development.
Search Engine Marketing is Legion
NOVEMBER 18, 2014
I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady.
How to Pick Effective Keywords [VIDEO]
MAY 2, 2014
In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Chipper Nicodemus, SEO Specialist at VerticalResponse , shows you how pick effective keywords for your blog post or your web page.
So You Are Changing Your Name – Learn What to Do Digitally.
FEBRUARY 27, 2015
Update your Analytics & Webmaster tools. Make annotations in your analytics the day of the switch. Update the server your internal/business emails are sent from. B2B / Technology Content Marketing Digital Marketing Manufacturing Marketing Automation / Email Online Advertising / SEM / Display Online PR / Link-Building Social Media Web Design & Development
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. Make it easy for your readers to join your email list, share your articles and optimize with analytics.
The Five Best Infographic Creation Tools and Services
AUGUST 2, 2016
Showcase reviews: Online Marketing Institute, Small Business Trends, BuzzBlogger, Programming Graphics Resources & Reviews, RazorSocial, QuickSprout. Showcase reviews: Small Business Trends, HubSpot, Programming Graphics Resources & Reviews, Cent Muruganandam, QuickSprout.
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. WordPress is also onboard and announced that it’s developing a plugin for the AMP standard as well.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” Despite growing interest in the concept of social business , less than 20% of U.S. 3 SEM Facts. Agencies do SEM better.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).
How to Perform an Onsite Audit for SEO, Part 3: Take Action
JULY 2, 2015
Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Review your keyword rankings for improvement and Google Analytics for traffic improvements. Examine your analytics for internal links.
Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)
DECEMBER 17, 2015
Participating and learning during this period was Al Campa, CMO of cloud business communications and collaboration solutions provider RingCentral, and our guest on this episode of Moneyball for Marketing. RingCentral, Business Communications Made Simple. .
5 New Year’s Resolutions for Marketers
JANUARY 1, 2016
Make Google Analytics my home page. I get their emails, but a lot of times, I’m too busy to read them. If you need help jump-starting your own content development strategy, the resources in this toolkit can help you develop a content marketing program that gets results.
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
As a small biz you’ve probably dabbled a bit in trying to get your business found on search engines. Researching long tail keywords doesn’t differ much from developing other keyword lists.
8 Best Practices for Using Google AdWords
MARCH 7, 2016
Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). Using Google AdWords for SEM. 4 Tips for Developing Your AdWords Strategy. You also have to capture that audience’s attention, and that’s where your ad development comes in.
Agencies Under Pressure to be More Digital
APRIL 12, 2016
The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again. This is heady stuff for marketers, let alone business leaders. Know how to improve clients’ Quality Scores for better SEM/SEO?
The Big Bang Theory of B2B marketing
SEPTEMBER 15, 2016
The marketers most at risk here are charged with leading the function in small and medium-sized B2B businesses. Here’s a list of 30 required skill sets, in no particular order and with as few overlaps as possible, just to give a sense of the enormity of this challenge: Business strategy.
Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
DECEMBER 17, 2015
“Demand generation” – it’s a subject that’s top-of-mind for marketing execs who, in addition to orchestrating the myriad facets of their departments, are now also responsible for getting new business and generating revenue.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. 7) Authoritas (formerly Analytics SEO). 1: Best Online Business Tools Series Kicks Off Today. #2:
The 17 Best Project Management Tools
FEBRUARY 16, 2017
Check out these seventeen top project management tools to help keep your digital marketing, product development and other project teams on task, on time, and on budget. A software development project management tool for agile teams. 23: The 29 Best Web Analytics Tools. #24:
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp.
4 Content Strategies for B2B Corporate Blogging
APRIL 4, 2011
The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. How can paid, owned, and earned media be harmonized to achieve business goals? And investing in SEM also helps maintain search visibility.
42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. The Basics B2B : Business to business. SMB : Small and Medium Businesses. SEM : Search Engine Marketing.
Where unicorns come from — feeder roles for marketing technologists
JUNE 28, 2016
The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. Web Analytics and Data Senior Consultant. SEO/SEM Specialist. Head of SEO/SEM. Lead Developer.
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM).
12 Essential LinkedIn Groups for B2B Marketers
JUNE 13, 2013
With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. There is information about every type of social media platform along with the best techniques for fully optimizing yourself or business on a social network.
The 15 Best Content Distribution and Amplification Tools
MARCH 23, 2017
Creating awesome content won’t do your business any good if no one sees it. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. It’s a great place to publish emotionally focused business content.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S.
30 Must-Read Growth Hacking Resources for Digital Marketers
FEBRUARY 14, 2014
The concept is based on two profound observations of modern business: 1. You will definitely find some mind-blowing ideas, news about apps and insights on trends that are just about to crush mainstream business thought.
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. Are you a Search Engine Watch Member? |
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
To accommodate different product lines, business units and geographies, the average Fortune 100 company now maintains 10 official corporate Twitter accounts, 10 Facebook pages and eight YouTube channels. Business Insider ). Business Insider ).
10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
MARCH 23, 2015
You’ll know which aspects of your firm are performing most successfully and develop a better understanding of which services you should offer. 2) Niche-driven Strategy One of your most important business considerations – period – is specialization and niche targeting.
Best Cool SEO Tools of 2011
MARCH 1, 2012
Benjamin Estes examines five tools for monitoring and reporting on organic traffic data, from the most basic (Google Analytics) through some more exotic options like Geckoboard and GinzaMetrics. 6 Free Steps to Practical SEM Keyword Development by Target Marketing Magazine.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Also big on green business marketing.
The 23 Best Free Google Chrome Extensions for Digital Marketers
MARCH 30, 2017
To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. ColorZilla for Google Chrome is an extension that assists web developers and graphic designers with color related tasks. 23: The 29 Best Web Analytics Tools. #24:
Digital Marketing: The 7 Essential Channels
AUGUST 24, 2015
Wouldn’t it be great if business were like that today? If we don’t use that approach with our sales funnels, then our competitors will – and our business will suffer as a result. Search Engine Marketing (SEM).