Sprout Social

MARCH 19, 2024

The visualization helps strategists find hidden patterns, trends and correlations. Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. But they’re also commonly used in customer service and the personalization of banking solutions.

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Webbiquity

JULY 21, 2020

It is likely that these technologies will continue to automate simple, repetitive tasks, even taking some roles in industries like food service. With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. Who knows?

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Contently

AUGUST 18, 2021

This is especially crucial in financial services where people make life-changing decisions with their money. We found a correlation between a low agreeableness score and better-performing content, especially for stories about investing. It makes content accessible and helps audiences understand what you’re trying to convey.

Studies 218

Studies Brand Identity Branding Lead Scoring 218

TrustRadius Marketing

NOVEMBER 9, 2022

The reality is that people won’t continue to use a product or service that’s constantly struggling with downtimes or outages. What’s more, some tools specialize in predictive analysis, analyzing historical data to establish a predictive model for your business’ IT infrastructure. Alert Monitoring.

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

Marketing Insider Group

AUGUST 3, 2020

Finds Correlations Between Variables. Automated A/B testing on the other hand employs machine learning to connect the dots between the correlations of these variants. Uber uses a combination of multivariate and A/B/n testing to measure correlations and causations in the UX of their app. Here’s how: 1.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Martech

MARCH 11, 2024

Undertaking this analysis is neither swift nor straightforward. They’ve developed a shared identity service for publishers, advertisers and adtech platforms, leveraging their extensive publisher relationships. ID5’s Universal ID ID5’s solution hinges on its deep reach and partnerships with publishers worldwide.

Cost per Acquisition 123

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 123

Salesforce Marketing Cloud

JUNE 12, 2023

AI will not become the new marketer, service rep, or salesperson. Utilizing today’s AI technology, salespeople can write stronger prospecting emails , service reps can solve issues with fast-track case swarming , and marketers can create increasingly personalized journeys for their customers and prospects. AI isn’t for someone else.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Oktopost

JANUARY 31, 2024

Lead Generation Lead generation is vital for employee advocacy as it directly correlates employees’ advocacy efforts with potential business opportunities. When employees share company content and endorse products or services, it expands the audience’s reach.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

ClearVoice

MAY 7, 2024

Behavioral Segmentation Behavioral segmentation segments audiences based on past behaviors, actions, and interactions with a brand, product, or service. Unlike demographic or psychographic segmentation, which focuses on characteristics or traits, behavioral segmentation is based on how customers behave in relation to a service or product.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Psychographics Work Management 52

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. NLU and NLG power smart assistants and AI-driven chatbots so they can be used for round-the-clock, enhanced customer service.

Marketing AI 101

Marketing AI Ideal Customer Profiles Allocation Analysis 101

Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers. Site Speed: Companies with the fastest-loading websites were correlated with better follow-up, delivering 2.5

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Zoominfo

APRIL 5, 2023

The number of email patterns was also closely correlated with the size of the company: For companies with at least 50 employees, about 21% had two or more email patterns. Take the professional services firm Deloitte. ZoomInfo’s analysis found that Deloitte alone uses 23 different email address patterns and more than 50 domains.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Data Analysis AI in marketing takes data analysis to new heights by saving time. This is where AI comes in.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Heinz Marketing

JUNE 30, 2023

Imagine a software-as-a-service (SaaS) company aiming to increase customer retention rates. By analyzing metrics such as customer churn rate and customer satisfaction scores, the company can identify areas for improvement, make targeted changes to their product or service offerings, and deliver a better customer experience.

Churn Rate 103

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 103

Vision Edge Marketing

NOVEMBER 2, 2021

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. In a different study, McKinsey found a strong correlation between innovation and performance. This requires research and data analysis skills.

Peer-to-peer 183

Peer-to-peer Work Management Marketing Management Planning 183

Brandwatch Marketing

NOVEMBER 8, 2023

Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general.

Social Media 98

Social Media Tools Media Lead Scoring 98

Marketing Insider Group

OCTOBER 5, 2020

Content marketing agencies are full-service allies for your company. They can provide anything from email campaigns and web content to social media posts and even develop articles that employ a weekly blog subscription service. They do all the research and analysis needed to develop a successful marketing strategy for your brand.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Hubspot

MAY 25, 2017

One of the most critical steps, it turns out, is creating a service level agreement (SLA). Traditionally, an SLA serves to clearly define exactly what a customer will receive from a service provider. How to Create a Sales & Marketing Service Level Agreement. Aligning Marketing and Sales. Want to take it even further?

Work Management 100

Work Management Marketing Management Service Marketing Qualified Leads 100

Contently

DECEMBER 2, 2021

During my time at Contently, financial services has arguably been the most bullish industry when it comes to content marketing. So it shouldn’t be a surprise that some of the first companies to crack the code on content marketing—like Mint, American Express, and Chase—came from financial services.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 120

Zoominfo

FEBRUARY 7, 2023

Inbound sales are when customers initiate contact with your business to inquire about the product or service you sell. Outbound sales are when your reps identify and proactively reach out to potential customers who might be interested in buying your product or service. They decide when to reach out to you and start the conversation.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Hubspot

NOVEMBER 20, 2023

In this example, you could use AI to request an industry overview of the marketing industry and then request specific pain points for someone who would buy your services. Moreover, you can tell AI about your product, then ask it to directly correlate its features and benefits to your new audience’s needs.

Marketing AI 73

Marketing AI Work Management Top of Funnel Marketing Management 73

TrustRadius Marketing

SEPTEMBER 28, 2022

Today, it’s not uncommon to find specific apps, platforms, or even services tied to individual businesses. This transition of increased digital services has introduced a necessary shift towards the adoption of cloud services. Services that operate using the cloud have created vast new opportunities for businesses.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Gartner 98

Unbounce

MAY 29, 2020

Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work. Our machine learning analysis enabled us to look at copy from 34 thousand pages. At what length do landing pages for family services convert best?

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Brandwatch Marketing

JUNE 15, 2022

Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. It’s a very good tool to get a quick top-line analysis of your Facebook page. It all depends on your needs. 1) Hootsuite. 9) TweetDeck.

Social Media 144

Social Media Tools Media Lead Scoring 144

Unbounce

AUGUST 26, 2021

Before we get to all the juicy results, let’s talk a bit about our data set and how we went about our analysis. We also wanted our analysis to produce current, reliable insights, so we used data ranging from late 2020 into early 2021. Throughout the analysis, outliers are trimmed by removing all rates > Q3 + 1.5*IQR

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Martech

APRIL 19, 2023

Decision intelligence (DI) is an evolving discipline that combines data, analysis, AI, automation, and experience to make better decisions. DI helps guide decision-makers with actionable insights using optimization, simulation, and decision-analysis techniques. What is decision intelligence? Calculated decisions. Beware narrow framing.

Allocation 120

Allocation Marketing Attribution Enterprise Management Marketing AI 120

Mereo

MARCH 21, 2024

When they engaged Mereo to address this, we conducted a win-loss analysis and discovered that the majority of the sales cycles were really about three to four months. They focus on their organization and the features of its products or services instead of the buyer’s goals. To say deal velocity was slow would be an understatement.

Buy 41

Buy B2B Thought Leadership Multi-Channel Sales Cycle 41

FunnelEnvy

SEPTEMBER 18, 2023

Goals: What they want to achieve using your product or service. What are their motivations for considering your product or service? Click To Tweet Behavioral Analysis and Intent Data for Buyer Personas Effective buyer personas use quantitative and qualitative data to segment data about existing customers, website visitors, and leads.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Exo B2B

FEBRUARY 28, 2024

Multiple effects on company revenues First of all, in the final analysis, we do this so that it pays off for the company. The correlation between an outstanding customer experience and a healthy financial situation is obvious when you get right down to it. Cx is all-encompassing, from the first interaction through to after-sales.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Televerde

MARCH 20, 2024

Likes on a post don’t guarantee that the audience is genuinely interested in your product or service, nor do they indicate that your audience is ready to make a purchase. What’s needed is a deeper analysis: understanding who is engaging, how they’re engaging, and whether that engagement reflects genuine interest or intent to purchase.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

Binary Demand

FEBRUARY 23, 2024

AI-enhanced insights for data-driven decisions “ Artificial Intelligence + Data Analytics = AI-Powered Insights ” The technology possesses the ability to discern patterns, trends, and correlations within data that might elude human observation, revealing invaluable insights that steer astute business deliberations.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Vision Edge Marketing

MARCH 17, 2020

Almost every aspect of Marketing, from developing campaigns to launching new products and services to identifying new markets and segments to pursue, requires data. Most members of the Marketing team can: Conduct and interpret statistical analysis, such as averages, standard deviation, and correlations.

Enterprise Management 220

Enterprise Management Statistics Gartner Correlation 220

SalesGrape

SEPTEMBER 14, 2023

This can be done through surveys, interviews with existing customers or prospects who didn’t convert, and analysis of competitor offerings. Create buyer personas: Based on the information gathered from your analysis and market research, create detailed buyer personas that represent different segments within your target audience.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

B2B Marketing Directions

AUGUST 1, 2021

As I wrote in my last post , surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer various kinds of marketing-related technologies and services. In my experience, most unjustified conclusions arise from blurring the lines between correlation and causation.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Contently

JUNE 24, 2021

During my time at Contently, financial services has arguably been the most bullish industry when it comes to content marketing. So it shouldn’t be a surprise that some of the first companies to crack the code on content marketing—like Mint, American Express, and Chase—came from financial services.

B2B Thought Leadership 97

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 97

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. The results were a good first pass on what keywords are relevant to our products, and we found many strong correlations.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Sprout Social

AUGUST 17, 2022

From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. Doing so ensures that you don’t miss any noteworthy mentions or let customer service concerns go unanswered. Consider that the stakes are high when it comes to your social mentions.

Social Media 122

Social Media Tools Campaigns Media 122