Remove Analysis Remove Correlation Remove Report Remove Survey

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. The differences are relatively small with the significant exception that Europeans report using personalization in 20% fewer channels (4.1 Some markers show much less correlation with leadership. 990 survey responses.

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Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). But then I’d end up rewriting the entire report.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Chief Marketer’s Annual B2B Lead Generation Survey.

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Big Data Usage Benchmarks and Performance By Industry [Chart]

Modern Marketing

” According to The CMO Survey , approximately 5.5% The thought begs many questions, including: Is there a correlation between the number of reports executed, and the performance of marketing communications? by Marilyn Cox | Tweet this Big Data, Big Deal?

Our martech salary survey delivers a lot of great news, but one disappointment


First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey , a collaboration between myself and the team at MarTech Today. In our survey, 41.3% In our survey, 31.2%

9 New Insights From the 2014 Science of Email Report


Published this week, the 2014 Science of Email Report details data from a survey of 1,000+ English-speaking email users, 150,000+ email campaigns sent by marketers, more than 6.4 Download the full report here , and see some insights below.

From Marketing to Business Metrics: a Thought Leader Interview with Susan McKittrick


by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. How did you conduct the survey?

5 Research Options You May Never Have Considered for Your Content

Content Marketing Institute

PwC’s annual Global CEO Survey – now in its 21st year – is an excellent example of a long-running, benchmark-setting study that influences decision-making. Let’s look at five options: There are many creative options other than survey-based studies to let your #data freak flag fly.

Upside Down on Marketing Priorities


Regalix Research recently published their State of B2B Marketing 2015 report. The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. As the analysts from Regalix state, marketers are not finding a direct correlation.

How a Minority of Business Bloggers Outperform the Majority [New Data]


After establishing some essential benchmarks regarding how bloggers create, format, and measure their posts in years one and two of the study, Orbit Media began probing the 1000+ bloggers that participated in the survey to learn which tactics contributed most to achieving their desired results.

Moz’s 2015 Search Ranking Factors: The Surprising (and Not So Surprising) Results


Every two years, Moz, a thought leader in the SEO industry, surveys expert SEO marketers about what they think is most critical to rank higher in search results. Earlier this week, the findings from this year’s survey were released. Moz’s survey is extensive – there were over 90 ranking factors involved – and the data can get quite statistical and detailed. HTTPS sites have a low positive correlation.

Should you Solicit Social Shares? Data Says… (2 of 2)


In part one we presented data from a survey we ran that looked at the pervasiveness of content creators soliciting shares, and what consumers thought about those solicitations. For this week, why did we focus our analysis on Medium posts?

Why Marketers Must Beware of Bad "Research-Based" Conclusions

B2B Marketing Directions

If you're a B2B marketer, you probably read survey reports on a fairly regular basis. Survey reports can be valuable sources of information about marketing trends, practices, and technologies, but they can also mislead.

82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]


Forrester survey results reflect that the single biggest challenge faced by B2B marketers as they set budgets is "attributing program spend to revenue results." They can access and leverage data that reveal which efforts correlate with the creation of opportunities and which to desist.

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. You can download the full survey report here (registration required) and I’ve already written some analysis on the Institute blog.

The 29 Best Web Analytics Tools


Clickly logs and reports on a wide range of onsite activities including pageviews, downloads, and outbound link clicks; event alerts (on conversions, for example); bounce rate; campaigns; goal conversions; traffic sources; Twitter analytics; and more. 20: The Four Best Online Survey Tools. #21:

Why You Don't Need to Be a Data Scientist to Reap the Benefits of Big Data

Martech Advisor

For example, companies collect customer data via surveys and by mining the various interactions they have with customers through online orders and chats, as well as inbound and outbound conversations with call centers. How Can Business Users Interpret Customer Data Analysis?

5 Revealing Content Marketing Statistics From Skyword’s Original Research

Content Standard

This is the issue that drove Skyword to conduct a year-long study of nearly 1,000 content marketers (download the full report here ). According to a new @Skyword survey, 87% of visionary marketers put content marketing at the core of their marketing team. Full report here:

B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

With these numbers you will be able to demonstrate improvements and declinations and ultimately be able to correlate your efforts with these results.”. Data Analysis. Marketing has changed significantly in the past years. If you think about it, Google didn’t even exist until 1998.

10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

Numbers behind this trend : An IBM report we covered earlier this month concluded that nearly half (47 percent) of “Torchbearer” CMOs said they were confident in managing today’s abundance of data.

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28 (of the) Best SEO Guides, Resources and Infographics of 2013


Matt Peters breaks down the latest study into high-correlation factors for website rank. Following up on the post above, Rand Fishkin presents the weighting of categories of ranking factors in Google, based on a survey of 128 SEO professionals. Panda, Penguin, Phantom, Hummingbird.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Of course, this involves data collection and analysis to better understand your target audience and their needs. According to the 2016 B2B Buyer’s Survey conducted by Demand Gen Report, 69 percent of B2B buyers say the most influential aspect of a company’s website is content that speaks directly to their needs. Dig Deeper Into Performance Reports. More than half of the surveyed marketers say they spend more than six hours a week doing so.

Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

They see fine detail and are prone to analysis paralysis. With a focus on written communication, Crystal takes the analysis one step further and makes specific recommendations for crafting effective emails for each recipient. Sales is hard and getting harder all the time.

50 Things We Learnt About Content Marketing This Year


2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. Whilst many companies are experimenting with buyer personas, Tony’s survey also found: 60% stated they had no to very little understanding of buyer persona best practices.

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Do our B2B customers really want personalisation?

TaylorMadeIn KEW

At the end of April I saw an article on consumer online expectations , based on a report by a US digital services and solutions provider called Avionos, who conducted a study in December 2017. I’m back from my B2B marketing mini-sabbatical!

How Content Personalization Is Impacting B2B Content Marketing

Atomic Reach

According to Hubspot, an analysis of 330,000 CTAs over six months found that personalized CTAs converted 202 percent more than non-personalized versions. Read on for our takeaways from the “Content Marketing’s Evolution: The Age of Hyper-Personalization and Automation” report.

Why Social Sharing is a Poor Measure of B2B Content Performance

B2B Marketing Directions

The annual content marketing surveys by the Content Marketing Institute and MarketingProfs have consistently shown that doing the right things in the right ways will have a major impact on content marketing success.

5 Proven Strategies for Decreasing Employee Absenteeism


Employee absenteeism can have a major impact on your company's bottom line -- in fact, The Centers for Disease Control and Prevention (CDC) reports absenteeism costs U.S. Numerous studies suggest working less hours correlates with higher levels of productivity.

Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

They see fine detail and are prone to analysis paralysis. With a focus on written communication, Crystal takes the analysis one step further and makes specific recommendations for crafting effective emails for each recipient. Sales is hard and getting harder all the time.

‘Maturity Curve’ Shows Strong Revenue Gains for Companies Deploying RPM


by Phil Fernandez Earlier this year, Marketo conducted a global study of customers that reported some pretty astonishing findings. How the RPM ‘Maturity Curve’ Correlates to Revenue Results.

How to Robot-Proof Your Job as a Content Creator

Content Marketing Institute

That’s why, since 2014, the AP has used algorithms to produce automated quarterly earnings reports. Studies, including one done by Motista , show the direct correlation between emotional connection and customer purchase spend. Artificial intelligence is all around us.

Why Local Businesses Will Need Websites More than Ever in 2019


64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Myers surveyed 11,000 SERPs in 2018, he found that 35% of competitive local packs feature ads. Posted by MiriamEllis.


Decrease turnover & increase sales: 6 tips to hire the best sales reps

Heinz Marketing

Create a job analysis. The job analysis is a crucial piece in the hiring process. The best way to create an effective job analysis is to interview management and top salespeople, as well as observe. The job analysis must contain a clear job description that includes the following: . Who they report to. Companies must utilize data and survey tools to help ensure that the price they offered is the correct price. .

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The Modern Marketer’s Guide to Social Listening


In fact, according to one recent report, revenue increased for 24% of businesses when they utilized social media for lead generation. Competitive analysis. As an added bonus, many tools can even automate reports to prove ROI of your efforts.

What is Customer Experience (CX)? Definition, Design, Management, Trends and Examples!

Martech Advisor

This is not news, even back in 2015, a report published in ARC Journals, showed that 69% of surveyed customers ‘strongly agreed’ on the strong correlation between their retention and their satisfactory experience with the brand / company.

Measuring ROI / TCO Sales Tool Success

The ROI Guy

Checkout Tool activity reports to see how many analyses are being created for prospects, and more importantly, the number of analysis reports being generated. For most organizations we work with, 1 or more analyses reports per sales rep per month is the target. With this in hand, you can run Salesforce reports for specific time periods to understand where ROI / TCO analyses have been leveraged, the: 1.

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Semantic Search: Keyword Choices and Relevancy

Marketing Action

Have you read the recent SearchMetrics ranking factors survey? SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study.

5 Reasons to Get Excited About the HubSpot Platform in 2019


Just within that category, you can find 21 different apps for video conferencing, integrating with cloud-based phone systems and call centers, inbound and outbound SMS, voice-powered chatbots, AI-driven analysis of phone calls, and more. SurveyMonkey -- survey collection.

10 Winning B2B Lead Generation Strategies for 2018


In one report, nearly two-thirds of business buyers said that they’d “likely switch brands if a company didn’t make an effort to personalize communications.”. More importantly, they also found that increased blog traffic had a direct correlation to the number of leads generated each month.

Why a Global Content Strategy Is Vital for Your Organization in 2016

Content Standard

Perhaps when faced with the analysis paralysis of creating a complex global content strategy, almost two-thirds of marketers can’t move forward. The correlation between business success and storytelling success should pique your interest as a marketer at a global brand.