Zoominfo

JANUARY 13, 2021

Exceptional sales performances aren’t achieved through sheer willpower — they’re accomplished by understanding goals that are easily tracked and planned out. Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. Find the right templates for your report, or create your own!

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 162

Moz

FEBRUARY 20, 2019

But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Contently

OCTOBER 3, 2017

Luckily, there is one exercise proven to help you out right away: a content audit. What is a content audit, exactly? It’s the process of tracking down and organizing all content produced by your company. Moz, meanwhile, has a good guide for completing one with an eye towards SEO. Save money.

Top of Funnel 166

Top of Funnel Content Tagging Eye-Tracking 166

SendX

JULY 30, 2021

SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. The goal is to make your content more noticeable in search results to get more traffic. What Is SEO? However, getting more clicks isn’t sufficient.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. Social media monitoring is the process of tracking and reacting to social engagements. Brands should track everything from shout-outs and reviews to questions and complaints. Sprout Social.

Social Media 119

Social Media Tools Campaigns Media 119

Oktopost

MARCH 7, 2022

However, now that these great brand monitoring tools exist, you can keep a closer eye on what customers, prospects, and employees are saying about you—and what they’re saying about your competitors. Competitor Analysis. There’s a great opportunity to get your brand in front of new eyes. Social Listening Metrics to Track.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

SocialPilot

JUNE 11, 2024

It’s time to let go of the off-the-cuff postings and turn your scrambled social media posting activity into a solid plan with a social media calendar template. This template will put an end to the last-minute scribbling without a proper social goal. Read our step-by-step guide to understand the basics of a social media template.

Template 88

Template Social Media Media Allocation 88

SendX

JULY 29, 2021

Table of Contents. Use Content That Is Mobile Friendly. Create Accessible Content. SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. What Is SEO? Why Should You Invest Into SEO?

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. It takes trial and error to get people to your content—especially the right people. TLDR of the series: Think of content as a product.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Guide multiple departments.

CMS Development 97

CMS Development Examples Work Management Touchpoints 97

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Track audience reactions to marketing campaigns. Use smart templates with data and conditional logic.

Marketing Budget 107

Marketing Budget Budget Programs Enterprise Management Work Management 107

seo.co

SEPTEMBER 29, 2022

They offer various tools to manage research, analysis, creation, measuring, and managing tasks and content for SEO. With white label SEO platforms, you can track and order content for campaigns, practice link building , and benefit from various SEO link building tools. Web content for businesses and agencies.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. This can serve as a ready-reckoner so you can tick off every task and remain on track to execute your marketing initiatives.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Facebook 90

Facebook Digital Asset Management Tools Brand Identity 90

Content Marketing Institute

APRIL 23, 2018

No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line. It’s never too late to implement #content measurement techniques to know what works, says @joderama. Content Marketing Strategy Essentials.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

seo.co

MAY 10, 2021

They offer various tools to manage research, analysis, creation, measuring, and managing tasks and content for SEO. With white label SEO platforms, you can track and order content for campaigns, practice link building, and benefit from various SEO services. Web content for businesses and agencies. Press releases.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Paid Search Agency 99

Zoominfo

DECEMBER 4, 2019

Have I determined which recruiting metrics I will use to track those goals? What recruiting content assets do I need to post to achieve my pre-determined goals? When, where, and how often should I post these content assets? . Make sure to post original, engaging, and valuable content in addition to job listings.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Sprout Social

MARCH 11, 2020

Because marketers today are expected ever to create content that grabs their audiences’ attention. Creating attention-grabbing content starts by understanding which of your posts drive the most engagement. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate.

Social Media 122

Social Media Media Eye-Tracking Impressions 122

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? But what does that look like? ?It

Buyer Personas 138

Buyer Personas Social Media Media Ideal Customer Profiles 138

SocialPilot

JUNE 16, 2024

We will walk you through the complete process and share a free social media audit template, checklist, tools, and examples. A social media audit is a comprehensive review and analysis of a business’s social media presence. To facilitate a smooth auditing experience, it’s advisable to download our social media audit template.

Paid Content 52

Paid Content Allocation Ideal Customer Profiles Work Management 52

Sprout Social

MAY 24, 2022

Sponsored content. Owned media is the content that you create and distribute on channels you control. Collaborating with someone who shares your brand values can get your business in front of new eyes through a friendly face. Tracking paid efforts typically comes down to measuring ROI. Paid media examples. Paid search.

Paid Content 92

Paid Content Paid Search Agency Media Paid Social Agency 92

Predictive Response

SEPTEMBER 18, 2020

Do you need to send personalized content or create a subscriber list? Ideally, your audience is more likely to react to your emails’ content if it is personalized. The good thing is that you can use the data you already have about your audience to craft the perfect content. You took your time creating the content.

Marketing Automation Services 59

Marketing Automation Services Automation Tools CAN-SPAM 59

Lake One

OCTOBER 11, 2023

Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively. It can also be used to perfect an omnichannel strategy, tailoring the same content to a LinkedIn post or an email. It can also reduce style errors in your content without sacrificing the brand’s tone and values.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Learn from the Pros

MARCH 11, 2024

For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. The Demise of Third-Party Cookies Third-party cookies are created by domains other than the one you’re visiting and are commonly used to track users across devices and websites.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Outgrow

JANUARY 11, 2021

Instead, try embedding interactive content on your website to keep your audience engaged and lure them to give up their contact information. Must Read: How to boost lead generation through interactive content. These are extremely popular lead-generating content pieces that the marketing world is going gaga over. Now you do!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Optinmonster

NOVEMBER 30, 2021

And what if you want a tool to help you calculate and track this without having to pull out a calculator? There are tools out on the market that will not only help you calculate your website conversion rate but track it too. The table of contents below will help you navigate through our guide. Conversion rate = 9.33%.

Conversion Rate 81

Conversion Rate Conversion Marketing Websites Marketing Analytics Tools 81

Sprout Social

FEBRUARY 2, 2023

The most successful brands are the ones who create a lot of video content. They get the reps in and make content all the time. The consistency allowed Cheyanne Rains, Figo’s Social Media Coordinator, to develop her own social media video template to make video creation more efficient. It’s a numbers game.

Social Media 106

Social Media Media Business Viral Marketing 106

Single Grain

MAY 6, 2021

It is time-consuming, and this is where SEO report templates are so helpful. I have listed the top SEO report templates that you can use to showcase website SEO health to your clients in a faster and efficient manner than by creating your own reports from scratch. TABLE OF CONTENTS: ↓ What Is an SEO Report?

Template 145

Template SEO Lead Scoring Lead Ranking 145

ClearVoice

AUGUST 11, 2023

Right now, AI is revolutionizing the content marketing industry. Then, we’ll cover how to integrate those prompts into your content marketing plan. AI in Content Marketing AI has already changed the game in content marketing. A well-crafted prompt is a catalyst that coaxes AI to generate novel and dynamic content.

Ad Building 52

Ad Building Marketing & Strategy Privacy Ethics 52

seo.co

MAY 2, 2021

Without these tools, you might get stuck in an endless cycle of writing content , getting permission to post on other sites, and getting rejected hundreds of times over until something sticks. See which websites are linked to which content. This tool is a must-have for SEO link building and content marketing campaigns.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Optinmonster

MARCH 21, 2024

The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes. The Google ads tag is crucial for tracking website visitors and adding them to your remarketing audience lists. You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. We’re also offering our social marketing career growth template if you would like to deploy some of the tactics we will discuss in your own life. Skill #3: Tracking yourself like the brand you manage.

Promotion 108

Promotion Terms and Conditions SWOT Eye-Tracking 108

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. Read next: The B2B customer journey is set on a digital track. Content management.

Digital Asset Management 90

Digital Asset Management Enterprise Management Work Management Marketing AI 90

Sprout Social

NOVEMBER 21, 2019

Which products and pieces of content are the hottest right now? To ensure that you’re spending your time efficiently, here are the key details and data points to keep track of: Products and services. Meanwhile, Caseify emphasizes the loud nature of their phone cases via eye-popping imagery and bright colors. Social ads?

Paid Content 96

Paid Content Research Ad Frequency Demographics 96

Sprout Social

JULY 11, 2022

Besides providing a go-to hub for ever-popular video content, YouTube videos have the potential to show up first in Google search results to grow your brand’s reach, presence and authority. But with 500+ hours of content uploaded every minute, competition is high. Evaluate your content. Get to know your YouTube audience.

Youtube 89

Youtube Banners Ideal Customer Profiles Keywords 89

Single Grain

SEPTEMBER 19, 2022

Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. But what exactly is an search engine optimization analysis? We’ll take a look at: What is SEO analysis? SEO content analysis. Technical SEO analysis. Backlink profile analysis.

Analysis 144

Analysis SEO Lead Ranking Lead Scoring 144

Inbox Insight

JANUARY 15, 2019

But before you can even consider strategy you need to stand back and consider your current situation… Situation Analysis: Where are we now? Competitor Analysis. This is why competitor analysis is critical. Then, like you have for your own business, run a SWOT analysis for each of your competitors. Customer Analysis.

Planning 73

Planning Demand Generation Marketing Plans Research 73