Hubspot

JULY 25, 2017

Economists from the National Bureau of Economic Research published a paper suggesting that high-quality video games are contributing to an increase in unemployment among young men. Leisure time has grown by seven hours per week since the 1960s, and we will unlock much more free time as we shift toward self-driving vehicles.

Marketing AI 78

Marketing AI Allocation Eye-Tracking Amazon 78

Hubspot

FEBRUARY 12, 2013

He's using HubSpot to show the keywords most commonly searched to find his content -- and if you don't have HubSpot, Google Analytics will also show some keyword information. His site aggregates marketing and business facts, so a lot of the keywords here have to do with that. they answer them, too. 3) Internet Forums.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Hubspot

MAY 5, 2011

Jay Baer , social media strategist, speaker and author , joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! Connect with HubSpot : The Future of the Social Web. "I I think we are very much entering an era where the question changes from 'should we do social media?'

Social Media 28

Social Media Training Paid Search Agency RSS 28

Scoop.it

MARCH 23, 2023

7 Best Practices of Content Curation On paper, content curation sounds like a simple task. Content curation involves carefully selecting different content (articles, audio, video, infographics, white papers) from various authoritative sources. They also publish eBooks and white papers that are industry-specific.

Curation 109

Curation Ethics Copyright Content 109

Webbiquity

FEBRUARY 7, 2017

” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. ” — HubSpot. Showcase reviews: HubSpot. Showcase reviews: HubSpot, Likeable Media. ” — HubSpot. Showcase reviews: HubSpot. 28) HubSpot Icon Library. Showcase reviews: HubSpot. Pricing: free. 14) Uberflip.

Marketing Automation Services 100

Marketing Automation Services Design Tools Best Practices 100

Optinmonster

JANUARY 14, 2024

HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform. HubSpot offers features, including content creation tools, SEO optimization, social media marketing, email marketing, and landing pages, all aimed at generating high-quality leads.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. So, your sales and marketing teams can know that Bill Johnson clicked this tweet, and that tweet, and that other Facebook status update, and then went to the site three times, and then downloaded the white paper, etc.

CRM 128

CRM Top of Funnel Enterprise Management Work Management 128

SmartBug Media

JUNE 11, 2020

Here’s a bit about how they work: Let’s say you have a piece of premium content, such as an e-book or white paper, that focuses on a particular subject. This benchmark was created by MOZ and has been adopted by SEO platforms as an accurate, aggregate measure of a domain’s ability to perform on SERPs. New to topic clusters?

Advertising Benchmark 102

Advertising Benchmark SEO SERP Domain 102

Optinmonster

JANUARY 14, 2024

HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform. HubSpot offers features, including content creation tools, SEO optimization, social media marketing, email marketing, and landing pages, all aimed at generating high-quality leads.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Convince & Convert

MARCH 18, 2016

Well, it really starts with the ability to better aggregate and manage your content. And once you’ve got your content aggregated into the Uberflip platform, that’s when you can start to get a little bit fancy and you can create really targeted streams of content for specific buyer personas. Here are all our white papers.

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

The ABM Agency

JANUARY 8, 2021

In this white paper, we take a comprehensive look at B2B content marketing—from what it is to how you determine its success. According to Hubspot , content marketing “is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience.” Industry-specific white papers . Conclusion.

Top of Funnel 52

Top of Funnel B2B Marketing Demand Generation Marketing Strategy 52

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Video has absolutely dominated social. What’s the goal?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Convert

MARCH 21, 2023

Heatmaps are cheaper alternatives, but here’s where you’ll have to make concessions: No clear direction on the next moves As amazing as they are in aggregating digital experiences on websites and apps, heatmaps do not tell you what you should do about the splotches of colors you’re looking at. Imagine aggregating this data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hubspot

APRIL 1, 2013

I can't tell you how many times people have asked me, "How the heck does HubSpot crank out such a high volume of content?!" How HubSpot Does Inbound: Creating a Content Machine from HubSpot All-in-one Marketing Software. A tried and true content method, top lists are a mix between original content and aggregation.

Tips 28

Tips Aggregators Content FAQ 28

Hubspot

AUGUST 12, 2014

At HubSpot, we call this a working title -- a title that you can "work" off of that guides your post and helps you resist the urge to ramble off into a million different directions. That aggregated list of funny viral videos may very well be funny, but if you''re not in the business of humor or marketing, it might not belong on your blog.

Curation 28

Curation Template Stats Aggregators 28

Hubspot

OCTOBER 26, 2016

In 1998, the pair published a paper at Stanford titled “The Anatomy of a Large-Scale Hypertextual Web Search Engine,” where they wrote: the predominant business model for commercial search engines is advertising. HubSpot SEO. The goals of the advertising business model do not always correspond to providing quality search to users.”.

SEO 28

SEO PageRank Mobile Advertising Keywords 28

Hubspot

NOVEMBER 21, 2012

While open rate is a helpful metric to look at in aggregate over time, using an opened status to change the makeup of a campaign for one person is risky, because no email tool can track it with a perfect rate of accuracy. One action a lead does or doesn't take rarely tells us enough to market to them more effectively.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Work Management 28

Hubspot

NOVEMBER 11, 2015

I also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester. To save time, pinpoint a few really informative, on-trend websites as your go-to sources and open an account with a news aggregator like Feedly. 3) Pick your Battles, Outsource the Rest.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

Hubspot

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. I know we do at HubSpot.) White papers. Where should I publish my content , you ask? Through the various content distribution channels we discuss next.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Hubspot

OCTOBER 21, 2014

Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. They''re really great ways to repurpose existing content by aggregating multiple, small offers on similar topics into a cohesive collection.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Hubspot

AUGUST 9, 2018

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. These sites aggregate available jobs and make it easy to set filters for salary, location, company size, and more. Content Marketer.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list. Blogger Relations.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

The ABM Agency

FEBRUARY 16, 2021

Some typical assets used in content marketing include blog posts, white papers, case studies, e-books, webinars, videos, and even podcasts—more on assets below. . White papers: to give a more in-depth look at how your product or service addresses specific pain points. Landing Pages: personalized by target account.

Account Based Marketing 52

Account Based Marketing Enterprise Management CMS Development Paid Content 52

ClearVoice

JUNE 20, 2022

From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base. HubSpot explains how an automated email drip campaign can boost open rates and strengthen relationships.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Hubspot

JUNE 25, 2015

Based on aggregate data from every TED Talk video on the TED website, Wernicke gives us some pointers on selecting topics, words, and even mood lighting to knock your talk out of the park. ." ;-). 8) Sebastian Wernicke: "Lies, Damned Lies, and Statistics (about TEDTalks)". or make it flop. 15) Derek Sivers: "Weird, or Just Different?".

Best Practices 28

Best Practices Work Management Viral Marketing Marketing Management 28

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. No matter how many profiles you create, you must define what that client looks like on paper so you can best match the target user to the options your paid media opportunity provides. Facebook: Newsfeed.

Paid Content 93

Paid Content CMS Development Lead Ranking Work Management 93

Content Standard

MARCH 19, 2018

Journalists have been on the data-driven storytelling bandwagon for years, and marketers have often followed suit, delivering original research via white papers or infographics. The email piqued my interest by aggregating a year’s worth of trips with the airline and generating data I wouldn’t have put together on my own.

Branding 84

Branding Brand Identity Content Storytelling 84

Hubspot

APRIL 3, 2015

Hand-drawn letters and little pictograms covered my homework, tests, and papers. Eventually, I did knock it off -- mostly because I realized I wasn''t that good at drawing on paper. What I didn''t know at the time was that paper wasn''t the only way to "draw" my ideas; I could use a computer to help me bring them to life.

Design 28

Design Tips Paper Twitter 28

Hubspot

JULY 17, 2015

If you think about it, entire global businesses -- Experian, Nielsen, Gartner, Forrester -- have made on aggregating data. You could even take a page out of HubSpot's book and give them away for free! As for stray paper boxes from shipments, consider recycling them into furniture for a fun team building project.

Peer-to-peer 28

Peer-to-peer Business Lead Scoring Lead Ranking 28

Hubspot

APRIL 25, 2012

Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right? For instance, if you're a paper vendor, and you uploaded that image at the top of this post of a pink paper unicorn made using your paper, you might name it pink-paper-unicorn.jpg. 5) Submit an Image Sitemap.

Search Marketing 28

Search Marketing Optimization Google Paper 28

Single Grain

JULY 21, 2020

For example, if you use HubSpot and wish to connect Salesforce to it, it's quite simple. 3) HubSpot. Overview: HubSpot offers software products for sales, inbound marketing and customer service. HubSpot is a B2B marketing tool for businesses of all sizes. B2B or B2C?: billion USD as of 2019. B2B or B2C?: 4) Dropbox.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Unbounce

OCTOBER 1, 2018

It’s nice to see your aggregate data trends in your tool’s dashboard, and their math is a good first look, but I personally like to have access to the raw data. offers.site.com), then you can see the aggregate conversion rate of that step in the funnel. An example is with HubSpot’s form builder.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Content Standard

OCTOBER 25, 2016

Infographics, white papers, blog posts, reports—all are ways brands can share original research with a targeted audience. Domo, a software company specializing in business intelligence tools and data visualization, takes the cake for the best aggregation of data in a beautifully shareable infographic. Sorry, couldn’t resist.).

Research 40

Research Branding Brand Identity Aggregators 40