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Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Martech

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. On Twitter/ X , SEO consultant Glenn Gabe wrote: “This will not end well.”

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Why we care about compliance in marketing

Martech

But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Common privacy law provisions. The law was notable for governing behavior that did not actually take place in the EU. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR.

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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

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Marketing use cases for data clean rooms

Martech

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. DCRs can be used by brands, agencies and publishers. The annual cost can go up over $2 million annually when adding in privacy protection tools and other technology that makes the DCR usable.

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Prognostications, Predictions And Hot Topics For 2022

Biznology

It’s once again time for our annual tradition of asking our Consultants Collective member consultants and other Biznology contributors to share their reflections on the past year and predictions and prognostications for the new one. On the marketing privacy and security front in 2022, things are going to get worse – and better.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Accountability/Governance. Enforcement Agencies. What Do All These Privacy Laws Have in Common? Data Protection Assessments.

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The GDPR Compliance Guide for B2B Organizations

Zoominfo

It predates privacy legislation in most other countries and often serves as a template for new laws on data privacy and security around the world. As the internet evolved, the need for more comprehensive privacy regulations quickly emerged. ZoomInfo works to comply with all applicable privacy regulations, including the GDPR.