Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. Below is a transcript of some Q&A that I captured with Romi …. 1) What is your vision for Microsoft and Digital Marketing?

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 13, 2019

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

JUNE 26, 2019

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

JUNE 18, 2019

According to a study by Mobile Marketer, Geofencing is capable of generating twice as many Click-Through Rates (CTR) than normal mobile advertising. Furthermore, a study by Search Engine Land implies that geo-targeted mobile display advertising helps marketers achieve twice as many Click-Through Rates (CTR) as the standard industry benchmark.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). B2B personalization involves tailoring the advertising endeavors & offers & communication efforts to suffice the requirements of each B2B customer.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

SEPTEMBER 19, 2019

LinkedIn is unique as compared to Instagram & Twitter & hence, unique metrics are required to measure the efforts of LinkedIn advertising campaigns. Just like other social media platforms, LinkedIn offers its advertisers a pixel that they can install on their websites.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

OCTOBER 9, 2019

The new product called Engagio Orchestrate allows revenue teams to design, automate & execute effective omnichannel advertising, sales engagement, marketing automation, direct mail & CRM strategies to help clients achieve their core bottom-line goals such as an optimized Return on Marketing Investment (ROMI).

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

DemandBase

OCTOBER 10, 2018

How much budget could that potentially free-up for some account-based advertising or analytics to support your overall marketing goals? Here are a few sample categories where they saw improved results: initial contract value, customer lifetime value, upsell / cross-sell revenue, close rates, and ROMI (return on marketing investment).

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Hinge Marketing

FEBRUARY 9, 2017

When marketers in the professional services discussed return on investment, they relied on broad, bottom-line metrics like revenues or imprecise metrics such as magazine circulation to estimate advertising exposure. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. Online advertising.

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

AUGUST 23, 2019

LinkedIn claims that this easy-to-use resource would equip the marketers to consolidate their multichannel & social media marketing strategies towards a better return on their marketing investments (ROMI) – delving into the comprehensive insights concerning audiences & specific niches within an industry.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

Valasys

MARCH 25, 2020

The data from virtual event marketing can be easily used to scale up to other marketing and advertising campaigns by generating predictive behavioral insights about individual leads and by chartering the pieces of content to the specific needs of the prospects. No matter which geo-targeted. Optimized Return on Investment. Wrapping Things Up.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Marketing Insider Group

JANUARY 31, 2013

He also predicted that Facebook search would begin to impact the balance of power that Google has with consumers and over advertisers, as more millennials enter and rise in the workforce. Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

Online Marketing Institute

NOVEMBER 8, 2010

You had to develop a “brand”, build “awareness” in your industry, and engage in activities like PR and advertising – all activities that didn’t result in a measurable return on investment. Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Especially now.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

ClearVoice

JULY 27, 2023

While advertising slogans may have to convey a brand‘s essence, marketers can really aim big with their interpretation of it. Applied to life.” — 3M We know that Romy and Michelle from the movie didn’t invent Post-Its… But who did? A slogan encapsulates how your brand or product differs from the rest and expresses your purpose.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 on how should agencies of the future be organized.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

JUNE 25, 2019

For B2B marketers entering Social Media advertising, aligning social media objectives with business objectives of the organization remains the biggest challenge. This can be done by aligning Social KPIs with the vital KPIs related to the Return on Investment (ROI) of the organization at large.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Valasys

SEPTEMBER 26, 2019

Videos are an impactful way of advertising. Our services are articulated towards helping our clients achieve their core bottom-line objectives such as optimized sales revenue, improved users’ experiences & better returns on their marketing investments (ROMI).

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

JUNE 24, 2019

Geofencing relies on a perimeter-based targeting of the personas, wherein, any user who has opted-in for advertising & has provided his consent for the mobile-based targeting is served with location-specific & his interest oriented pieces of content to compel him to take quick action, mitigating sales’ conversions.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

AUGUST 30, 2019

Focus on creating shorter more Impactful Ads: According to Mediapost, six-second, interactive advertisements perform better for Gen Zers, as they have an ephemeral attention-span, as compared to the 30-second ads.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. According to Hootsuite, 75% of the B2B businesses market on Twitter.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

ClearVoice

APRIL 17, 2019

Slogans have never been particularly constrained by the rules of truth in advertising, and thus, though they may need to convey a brand’s essence, they can really aim big with their interpretation of it. We know that Romy and Michelle from the movie didn’t invent Post-Its… But who did? It expresses your purpose. Got Milk?”

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Marketing Insider Group

JANUARY 26, 2021

Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t. Display Advertising & Pay-Per-Click (PPC). Social Media Advertising. Email Marketing. Serves a specific goal.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Valasys

SEPTEMBER 16, 2019

Boosting the Call to Action (CTA) buttons is a tactic that is beneficial for both the organic as well as the paid advertisements on LinkedIn. Optimizing the total Number of Followers on LinkedIn. The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. Well-ordered social media advertising & promotions have the following key advantages: It drives traffic.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 10, 2019

People value the experiences of people; they trust & know well over any form of digital advertisement. Having a strong brand resonance sets the pace up for improved sales revenue. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM).

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Display advertising can be a mystical practice for B2B companies as they are paying for impressions & clicks on other websites, that they don’t own.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Adobe Experience Cloud Blog

JULY 20, 2009

At the other end of the spectrum, we're selling advertising and listings via a telesales team based in the Philippines. I'm going to rock the boat here and say 'don't get hung up on ROMI, especially if you're a small business'. It's a volume business, operating on a daily sales cycle.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Content Marketing Institute

NOVEMBER 16, 2017

For example, LinkedIn conducted A/B testing on sponsored content – native advertising in the feed – to determine which word performed better, “guide” or “e-book.” For starters, Katrina suggests marketers get comfy with these terms: ROMI and CLTV. See this online ROMI calculator. It can get complicated,” Katrina says.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Who is Romi?

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Valasys

SEPTEMBER 13, 2019

Programmatic advertising is the use of automated tools & technologies based on the principles of artificial intelligence (AI) and machine learning (ML) for media buying. digital advertising budget this year. Undoubtedly, programmatic buying epitomizes the future of all advertising endeavors. billion of approximately $58.6

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Who is Romi?

ROMI 100

ROMI Advertising Agencies Paid Search Agency CMO 100

Valasys

AUGUST 6, 2019

Targeting is a part of a comprehensive marketing strategy & impacts advertising, customer experience, branding & business operations. Employ Word-of-Mouth Marketing: According to a report by Nielsen 92% of the customers prefer recommendations from friends & family over any form of advertising. And that’s all about it.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Televerde

OCTOBER 30, 2019

80% of business decision makers prefer to get company information in a series of articles versus an advertisement. in advertising value. 30% increase in gross return on ad spend for Facebook advertising. Mobile advertising is anticipated to account for 30.5% (Stratabeat, 2019). Harvard Business Review, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

SEPTEMBER 25, 2019

According to Zachary Weiner, CEO of Emerging Insider, content syndication is of exceptional value when it comes to B2B organizations that aim at advertising educational content. Lead Volume: The syndication strategies need to generate a bare minimum number of qualified leads to justify the Return on Marketing Investment (ROMI).

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55