seo.co

NOVEMBER 28, 2022

For businesses, content marketing can be an extremely cost-effective way to reach new customers and generate leads without resorting to paid advertising. Podcasts are a series of audio or video episodes that are free to create and syndicate throughout the web. Some podcasts focus on industry developments.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Terminus

SEPTEMBER 8, 2021

The surge in recent podcasts is no surprise as we scramble to connect with our friends and peers. And while the fee for entry into the podcasting world is cheap, you have to have a passion for it to succeed. A podcast myth & Adam’s podcasting start. The birth of the podcast. I talk about it all the time.

Peer-to-peer 26

Peer-to-peer Broadcasting Funnel Advertising Positioning 26

Outgrow

JANUARY 6, 2023

We recently interviewed Moe Kiss for our monthly podcast – ‘ Marketer of the Month ’! Using AI in marketing for enhancing advertising efforts in the upcoming years. Digital advertising spending in the upcoming year. Johan Lievens is the podcasting host at Outgrow.co No problem, just watch the Podcast!

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Ad Exchange 52

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. This isn’t a coincidence or a random occurrence. In fact, we make a regular effort to communicate with our customers to produce great case studies. This isn’t just any story, though.

Case Studies 108

Case Studies Case Study Studies Marketing Management 108

ClearVoice

MARCH 14, 2024

Improved content marketing ROI: Content collaboration can be more cost-effective than traditional advertising. Partnerships can allow brands to explore various content formats, such as podcasts , videos , webinars, and co-written articles, which can significantly increase audience engagement.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Crimson Marketing

MARCH 3, 2015

Highlights include: Host the Party: Ken discusses the merits of building a community of peers who contribute their own content for the unbiased benefit of that community, without concern for your product. Digital Marketing Podcasts' In this episode of Moneyball for Marketing, Ken explains how this counter-intuitive strategy works.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Vidyard

AUGUST 12, 2019

Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. Are you more likely to make a purchase based on an advertisement or a product review? What about a recommendation from a peer? They provide the highest quality leads for one simple reason: authenticity. Think about it.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Outbrain

OCTOBER 15, 2018

In today’s crowded digital advertising landscape, consumer attention is a much sought-after currency. The question is: Do consumers respond better to quantity or quality of advertising? I’d make the argument for the latter and many of my industry peers agree. Consumers Appreciate Native Advertising.

Advertising Agencies 37

Advertising Agencies Advertisements Advertising Paid Search Agency 37

Optinmonster

DECEMBER 28, 2023

Aside from the occasional event sponsorship, local businesses usually focus on advertising. Unlike traditional advertising, cross-promotion is inherently collaborative. Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? You can see it everywhere. Glad you asked!

Promotion 72

Promotion Cross-Selling Bundling Advertising Agencies 72

Hubspot

JUNE 9, 2023

If you’re looking to get into sales, not having a college degree can feel like a huge barrier to your career. But what if I told you that a degree isn't always required for a sales job? Even though disciplines like medical sales may need a degree, there are many other sales jobs that don't require one,” says Doug Brown, CEO of Sales Strategies.

Tips 73

Tips Peer-to-peer Work Management Ideal Customer Profiles 73

Martech

AUGUST 25, 2021

HubSpot, in addition to being a leading inbound marketing and sales platform, has long been a content powerhouse too, drawing customers and prospects to its blog and more recently its podcast channel. “There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. . “I was just being selfish.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Content4Demand

MAY 12, 2021

As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. A slew of pundits lamented on how Clubhouse will change the future of brand marketing and challenged the future of the podcasting industry as a result of the app’s rise.

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Thinkers360

APRIL 7, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

BenchmarkONE

MAY 10, 2022

Brand awareness refers to your brand’s familiarity among consumers and industry peers. But while brand awareness is certainly one of those terms we’ve all heard and talked about, pinning down exactly what it means — and thus, how to achieve it — is often easier said than done. Brand awareness is a simple concept but a challenging task.

Top of Funnel 52

Top of Funnel Branding Brand Identity Word of Mouth 52

Webbiquity

MARCH 8, 2016

75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. But that won’t last. Video is vital.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Vidyard

AUGUST 12, 2019

Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. Are you more likely to make a purchase based on an advertisement or a product review? What about a recommendation from a peer? Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be!

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Content Standard

JANUARY 3, 2019

While videos, think pieces, and podcasts may feel two-way, your viewers, readers, and listeners will always be just that—consumers. The trouble with traditional advertising and even social media marketing is the lack of addressability. Not long ago, geography and familial ties were the two main factors that created most communities.

Communities 75

Communities Peer-to-peer Branding Brand Identity 75

Buffer

JULY 23, 2019

In fact, studies show that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post! The state of influencer marketing.

Marketing Strategy 75

Marketing Strategy Marketing & Strategy Effectiveness Peer-to-peer 75

Buffer

DECEMBER 17, 2018

Host note: What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. Brian : One study shows that 70% of millennials base their decision to buy a product based on recommendations made by their peers on social media. But where are marketers to go for reliable insights ? James Scherer.

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

BenchmarkONE

DECEMBER 28, 2021

Understanding your target audience is step one for most small businesses looking to get their marketing and sales efforts off the ground. But nailing down specifics of who you should be selling to isn’t always so straightforward. . You have to take a calculated approach to establish your target audience if you want to be as accurate as possible. .

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. In fact, of all the online behaviors studied by Google—which are almost identical to those examined by Monetate— social media is the second “earliest” (after only clicks on display advertising) in the average U.S.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Martech Advisor

NOVEMBER 18, 2019

Like all generations, no two are alike. Gen Z is no exception. As the only generation to grow up with anytime-anywhere digital connections, Gen Z has different views on the internet, privacy, content and commerce. This sentiment remains true, but with today’s generations, the differences go beyond the physical world to digital life.

Trends 59

Trends Peer-to-peer Paid Search Agency Content 59

QuanticMind

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. So, just how has the in-housing trend evolved to date? What forms can programmatic in-housing take? What are the benefits and challenges for brands? And, suffice to say, they have done so with varying degrees of success.

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Quick Takeaways. Building anticipation is key to event planning success. Teaser Campaigns. Image source: [link].

Planning 100

Planning Content Marketing Generation Content 100

Hinge Marketing

JANUARY 5, 2023

This is in contrast to outbound marketing activities, which involve more traditional forms of advertising such as television commercials, print ads, direct mail, and even paid social media ads. There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. Too much time passes. .

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

NetLine

JULY 13, 2020

Advertising Revenues and Opportunities Have Dried Up. Since then, we’ve been doing a heckuva lotta Zoom calls, ON24 webinars, and virtual conference attendance. Just like you, we miss face-to-face events. Now, publishers and media companies don’t have this same luxury of connecting IRL. . Familiar Revenue Models Are No More.

Peer-to-peer 59

Peer-to-peer Lead Ranking Trade Show CPL 59

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Sprout Social

MAY 2, 2018

Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists. By 2021 the dental industry is projected to be worth around $36.8 That’s a lot of teeth for the tooth fairy. But it’s 2018 and more likely than not, your audience is on social.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Content Marketing Institute

JULY 6, 2018

REI’s content mix includes everything from blog posts to video how-to’s and from short films to, more recently, podcasts. HANDPICKED RELATED CONTENT: Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid. It’s a lively mix of team building, innovation, excellence, humility, and results. Click To Tweet.

Content Marketing 103

Content Marketing Planning Work Management Paid Search Agency 103

seo.co

FEBRUARY 18, 2021

From an industry perspective, there’s a lot of peer-to-peer respect that’s generated when your practice has published content online. And while there’s nothing wrong with adopting a new dentist marketing technique to grow your practice, sometimes it pays to go back to the basics. 77 percent of internet users actively read blogs.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Outgrow

FEBRUARY 25, 2021

Or as he explained, “growth, not with traditional advertising but rather with programming smarts on a shoestring budget". The 2000s saw the budding internet culture. It was around this time that the Hotmails and the LinkedIns of the world were exploring what Sean Ellis eventually came to call “growth hacking”. What Is Growth Hacking?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

NetLine

DECEMBER 1, 2020

Second, new mediums are becoming trendy, with podcasts seemingly replacing blogs and other channels as the shiny object. There’s even more pressure to think outside of the box, deliver results, and leverage strategies that evolve alongside the industry. That’s why we’re excited about our most recent Marketer in our Showcase.

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

Content Standard

JANUARY 29, 2015

“For general digital marketing trends, I follow podcasts, news feeds, and conferences. . “For general digital marketing trends, I follow podcasts, news feeds, and conferences. I listen to at least one podcast a day, sometimes two. Marketing Consultant, Freelance Writer, and Speaker. Buddy Scalera, @MarketingBuddy.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. Why is it trending? How can your brand take advantage of Edutainment?

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Webbiquity

JANUARY 25, 2010

Outbound marketing is a sledgehammer, barraging prospects with advertising hoping they will form a positive association with your brand in exchange for interrupting what you are reading, watching or listening to. Publications (online and offline) have traditionally sold advertising space. To start, listen. Then listen some more.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Rollworks

JULY 23, 2018

If you asked any digital marketer about which advertising tactic you aren’t using but should, they’d tell you without flinching an eye: retargeting. According to the Interactive Advertising Bureau, 91% of marketers who have used retargeting have found it to perform equally or better than search, email, or other display ads.

Top of Funnel 40

Top of Funnel Paid Search Agency Ads Campaigns 40