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The latest AI-powered martech products, platforms and additions

Martech

GoDaddy ’s Managed WordPress added AI to site building and customer relationship management features. The Hub by GoDaddy Pro uses generative AI to create client communications, provide business advice and troubleshoot website errors. Customers can now use AI-powered predictive analytics to maximize return on advertising spend.

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5 Lessons We Learned from These Famous Rebrands

Hubspot

A web hosting service founded back in 1997, GoDaddy was in need of an upgrade. Their design page reads , "A new brand for a new era" and focuses on how GoDaddy's users — the everyday entrepreneurs — inspired the new look. One of GoDaddy's most striking changes is the new logo, named the GO. Pottery Barn.

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Is This the Year of Emotion for the Brand Bowl?

Convince & Convert

” In what many advertisers have liberally renamed the Brand Bowl, marketers showed a softer side with a more deft touch in their megawatt-exposure spots. Even GoDaddy, the venerated Party-Ejected Frat Boy of the advertising event somehow managed to only show a woman. Read the whole entry. »

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What Is B2B (Business-to-Business)?

ClearVoice

This will guide everything from how you package and bundle services, to which platforms you run paid advertising campaigns on, to how you tell stories about your brand. For example, Microsoft is one of a few major corporations to run primetime broadcast commercials advertising its small business services.

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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

GoDaddy CEO Bob Parsons may have injured his company’s brand by posting a video of a recent elephant hunt in Zimbabwe. Then again, controversy hasn’t hurt the GoDaddy brand in the past. So, will the GoDaddy CEO’s most recent actions result in good karma, bad karma, or a wash? Lots of people are outraged.

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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

GoDaddy CEO Bob Parsons may have injured his company’s brand by posting a video of a recent elephant hunt in Zimbabwe. Then again, controversy hasn’t hurt the GoDaddy brand in the past. So, will the GoDaddy CEO’s most recent actions result in good karma, bad karma, or a wash? Lots of people are outraged.

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Register a domain name for every event on your calendar

Biznology

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan Nobody wants to key in a complicated URL. 1LIlaan or www.capcitybrew.com/arlington.php to remember.

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