sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Zoominfo

OCTOBER 13, 2021

“Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

ClearVoice

MARCH 19, 2021

What is media relations? Media relations is a form of public relations. The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a company’s objectives, accomplishments, and management accomplishments.

Media 90

Media Work Management Marketing Management Public Relations 90

Stevens & Tate

APRIL 18, 2024

In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Binary Demand

JUNE 22, 2023

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!”.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Martech

AUGUST 25, 2021

This is referred to as identity resolution, and it’s at the heart of what advertisers and marketers need to get right to deliver on their brand promise. Acxiom helps brands focus on that private domain – meaning advertisers’ first-party data and relationships are key. Publishers want to monetize their content. Back to the path….

Brand Identity 102

Brand Identity Branding Domain Mobile Advertising 102

BenchmarkONE

JUNE 25, 2020

Where you get your news matters, and that includes your marketing news. You have to make an effort by seeking out the best marketing blogs and publications so you can stay up-to-date on trending topics and themes. Marketing Land. Digiday helps connect the dots between two worlds — marketing and the actual world we live in.

Planning 114

Planning Paid Search Agency Verticals Marketing & Strategy 114

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. 6 Effective Call To Action Examples.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

Stevens & Tate

DECEMBER 23, 2022

When it comes to email marketing , everyone knows how important the subject line is. Nicole Wagner The landscape of the Internet is ever changing and Nicole has the energy and aptitude to keep Stevens & Tate Marketing out in front of the pack. It’s what gets the recipient to open your email in the first place, after all.

Work Management 93

Work Management Cold Calling Marketing Management Search Engine Marketing 93

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. We all need help on occasion to make our content marketing plans achievable.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Valasys

APRIL 29, 2021

Web marketing is the utilization of the web to advertise merchandise and ventures. These are online media marketing, pay per click, contributing to a blog, direct marketing, content marketing, and significantly more. Marketing on your blog is one of the ways to sell successfully on the web.

Planning 52

Planning Business Merchandising Social Media 52

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. Why Should B2B Marketers Care? Martin Swant.

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

SmartBug Media

JULY 15, 2019

What Is Integrated Marketing? Rather than simply using various media to help tell parts of a brand's overall story, integrated marketing communication leverages each channel's intrinsic strengths to achieve a greater impact together than each channel could achieve individually.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!”

Paid Content 100

Paid Content Campaigns Examples B2B 100

SWZD

JUNE 20, 2017

B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. Prior to settling on a media plan and comprehensive marketing mix, we recommend getting to know your target audience first. Your Media, Your Mission. OOH/Experiential.

Top of Funnel 54

Top of Funnel Media Digital Marketing Funnels B2B 54

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. Building a trustworthy social media presence and strong relationships and connections with the right people are important aspects of social selling. That is not true.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

BenchmarkONE

AUGUST 10, 2022

Every marketing agency wants to be successful. There are a lot of digital advertising agencies out there to compete with, and with a looming recession, businesses are scaling back instead of hiring additional help and expertise. . When prospecting for new clients, it’s good to remember that there are three markets.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

Binary Demand

JUNE 19, 2023

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Customer Experience Matrix

FEBRUARY 1, 2010

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. They did move from direct mail to email, but those are pretty much the same thing.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

B2B Digital Marketer

SEPTEMBER 29, 2020

Finding the Right Balance Between Push and Pull Marketing. Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. 09:50 – The push/pull piece in Content Marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Martech Advisor

DECEMBER 3, 2019

Here are six steps marketers can take to help them understand and connect better with their audience, says, Bruce McMeekin, Founder and CEO, BKM Marketing. Advertising is deeply intricate — both marketers and consumers have more data, channels, and technologies to choose from than ever before.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Marketers often find themselves wondering how to boost lead generation. Your marketing will be more effective if you have more knowledge of your target audience.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Marketers often find themselves wondering how to boost lead generation. Your marketing will be more effective if you have more knowledge of your target audience.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Enterprise Management Planning 111

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Here’s the link to the digital media research tools. Social Media. Here’s a link to our favorite social media management dashboards.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

ConvertKit

DECEMBER 21, 2020

From product features, to educational materials, to storytelling, blog and social media content, and our creator-facing teams we want to be known for serving creators. You can expect to see Whitney and Calvin popping up around our website soon, and next year we plan on creating more ads in this series to tell more stories. Creators do.

Campaigns 78

Campaigns Brand Identity Branding Paid Search Agency 78

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Valasys

MAY 23, 2019

“Digital Marketing is the future.” The professor of marketing at Emory University has even consulted with some of the biggest global corporations, including General Electric, AT&T, and Ford, to name a few. We at Valasys Media had the pleasure of getting in touch with him to get to know his insights on Digital Marketing.

Planning 53

Planning Digital Marketing Funnels Funnel Advertising Marketing & Strategy 53

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. Building a trustworthy social media presence and strong relationships and connections with the right people are important aspects of social selling. That is not true.

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

Liveintent

SEPTEMBER 26, 2019

It was moderated by Kerel Cooper, LiveIntent’s Senior Vice President of Global Marketing. Your panel was titled, “The Hidden Power of Logged-In Media: Why Publishers Are Investing in Email.” Your panel was titled, “The Hidden Power of Logged-In Media: Why Publishers Are Investing in Email.”

Media 48

Media Custom Publishing Mobile Advertising Work Management 48

KEO Marketing

DECEMBER 18, 2014

B2B marketers have been slower and more cautious about embracing Facebook as a marketing tool than their B2C counterparts, but the social network can be a helpful tool when used strategically. Toward that goal, the relatively new custom audiences tool on Facebook can give marketers a way to better target and customize their approach.

Paid Search Agency 48

Paid Search Agency Facebook Social Marketing Ads 48