KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. The purpose? Final Thoughts.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Even LinkedIn is slowly rolling out live streaming. Currently, the subscription is free, but they have advertising in their emails.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. With so many advertising platforms available, it’s certainly a challenge to keep up with the space and create high-converting campaigns. First, target them with a LinkedIn ads campaign.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

NOVEMBER 12, 2019

5 Tactics to Improve B2B Lead Quality on LinkedIn. Improving lead quality has become such a priority for B2B marketers that Ascend2 dedicated an entire survey to the topic recently. A recent survey of B2B marketers found that SEO came in only a little behind Search engine advertising as a source of traffic for high-quality leads.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

DECEMBER 8, 2021

For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study. Tracking social media mentions on sites like LinkedIn and Twitter can help your business see who is recommending your tool to others. Customer reviews.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MAY 29, 2014

Even though they may carry the purchasing power for an entire company, individuals still have their own opinions and feelings about what they are exposed to online by advertisers and marketers. After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

KoMarketing Associates

APRIL 7, 2021

Case studies: 46% (compared to 54% in 2020). But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. This is another best practice pulled from… pretty much any marketing strategy ever. E-books: 57% (compared to 48% in 2020). So yes, ungate some of your content.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

DECEMBER 30, 2013

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Today, we’re providing internet marketing solutions across the United States, Europe, and Asia, and we’re hoping to expand our presence in the new year. LinkedIn Marketing.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Navigate the Channel

AUGUST 10, 2021

If you’ve ever taken a college marketing class, then you already know the marketing mix plays a pretty big role in overall advertising strategy. Borden in the 1950s, the term generally refers to the various areas of a marketing strategy that brands need to pay most attention to. What is this?

Marketing Mix 65

Marketing Mix B2B Marketing B2B Planning 65

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The answer is internet marketing. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. Buzzvil analyzed the 5.4

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Online Marketing Institute

AUGUST 7, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready?

Social Media 52

Social Media Work Management Marketing Management Class 52

Valasys

DECEMBER 18, 2019

The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Zoominfo

DECEMBER 19, 2018

Marketing TV is brought to you by Kat Sullivan and Marketing Solved. Check out the Marketing TV channel for access to hundreds of marketing strategies that you can use to grow your small business. Featured Video: Online Marketing Strategy on a Budget. Marketing Land.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Online Marketing Institute

AUGUST 21, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready?

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

KoMarketing Associates

APRIL 24, 2014

Here are a few ideas to incorporate: Mentions of web address, social media profiles, and other online marketing-specific references. Rather, finding the happy medium between keyword strategy and marketing copy that is meant to infer association between brand and keyword opportunity. Use of relevant keywords and phrases.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Valasys

SEPTEMBER 20, 2023

Even the most deftly designed social media postings and memorable advertising campaigns are part of the broader fabric of content marketing storytelling. But what precisely is the art of content marketing storytelling? To demonstrate your views, use real-life examples, case studies, and testimonials.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Zoominfo

OCTOBER 5, 2021

Marketing TV Marketing TV is brought to you by Kat Sullivan and Marketing Solved. Check out the Marketing TV channel for access to hundreds of marketing strategies that you can use to grow your small business. Featured Video: Online Marketing Strategy on a Budget.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SmartBug Media

MARCH 19, 2021

The mission of the Content Marketing Institute is to advance the practice of content marketing through online education, print, and in-person seminars. Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. Google Ads.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. That’s great, but what does it have to do with search marketing? We don’t review advertising campaigns here and never have. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hinge Marketing

JULY 2, 2015

Online marketing works. In fact, it’s often less expensive (and less time-intensive) than traditional marketing and advertising techniques alone. Yet architecture, engineering, and construction firms approach online marketing very conservatively, arguably more so than other professional services firms.

Work Management 48

Work Management Marketing Management Online Marketing Marketing Proposals 48

LEADership

AUGUST 7, 2014

B2B companies are steadily moving share of budget from offline to online marketing and lead generation. The bad news is, most of these companies are still thinking and running their online lead generation campaigns like in the old days, where a strategy was agreed upon and then played out exactly as per the plan.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. A case study. Share this on LinkedIn.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Valasys

MARCH 2, 2020

According to a case study by Google from eCommerce tire retailer Triento, implementation of remarketing strategies in Google Ads allowed Tirendo to increase its sales through paid ad campaigns by 22%. Hyper-segmentation & scoring allow marketers to focus on prospects that matter the most.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

Single Grain

MAY 11, 2023

Digital marketing has become a pillar of practically every successful business by driving sales, sharing brand messaging, and creating a digital “home base” for relevant brands everywhere. How Are These Benefits of Advertising Online Useful for Your Brand? With that said, let’s get to it.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

EMagine B2B Blog

FEBRUARY 27, 2018

Scientific Advertising. Ogilvy on Advertising. Permission Marketing. Business to Business Direct Marketing. A ton of high-value, impactful content that will appeal to buyers at each phase of the marketing/sales cycle (sorry that sounds so buzzword’y but it’s critical). Direct Mail Copy that Sells.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Hinge Marketing

JULY 17, 2015

But if you can get a realtor to write a case study about the increase in value of recently sold homes with renovated kitchens, you've got instant credibility. Remember that content is the crossroads of journalism and advertising — and that everybody loves lists. How Hinge Can Help.

Marketing Management 48

Marketing Management Content Marketing Content Paid Search Agency 48

Hinge Marketing

OCTOBER 2, 2013

It allows you to demonstrate your expertise and understanding of client challenges in a way that traditional networking or advertising cannot. Our study of online marketing for A/E/C firms’ shows that social media marketing helps your firm grow faster and become more profitable. Enter LinkedIn Groups!

Social Media 48

Social Media Social Marketing Tips Media 48

Sprout Social

MARCH 13, 2017

But you could argue that it’s even more important for online marketing efforts. Or how about when LinkedIn sends you emails with information about your connections. Even if you don’t get to a level of personalization that Instagram and LinkedIn use, social proof still matters.

Paid Content 109

Paid Content Conversion Work Management Paid Search Agency 109

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

MLT Creative

SEPTEMBER 8, 2010

September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. Ideal for those looking to embrace the latest in brand engagement, monitoring, ROI, advertising and building communities.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

seo.co

NOVEMBER 8, 2021

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. TopRank Marketing Blog. TopRank is a renowned online marketing consulting firm.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action. Do you see any patterns here?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Zoominfo

SEPTEMBER 17, 2018

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses. 7. Internet Marketing.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252